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1
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2
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5
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6
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7
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8
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10
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11
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13
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20
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21
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22
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26
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27
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28
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29
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30
https://duartepino.com/en/measuring-the-effectiveness-of-your-sales-promotions/
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31
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32
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33
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39
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40
https://www.semanticscholar.org/paper/Sales-Promotion-Effectiveness-Can-Be-Measured-Adler/6fde80a4e3c372a744e910cd7f5ddbb64abef861
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41
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42
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43
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44
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45
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48
https://www.rangeme.com/blog/brand-secrets-3-how-to-maximize-your-promotion-effectiveness/
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52
https://www.springerprofessional.de/en/measuring-sales-promotion-effectiveness/19926400
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57
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59
https://psycnet.apa.org/record/2020-22805-001
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60
https://www.factspan.com/trade-promotion-effectiveness/
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61
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62
https://www.zendesk.com/blog/sales-promotion/
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63
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66
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https://www.fibre2fashion.com/industry-article/5921/promotional-analysis
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70
https://www2.deloitte.com/content/dam/Deloitte/de/Documents/consumer-business/Trade_Promotion_Optimization_2020_Deloitte.pdf
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71
https://acuvate.com/blog/quick-guide-measuring-trade-promotion-effectiveness-roi/
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72
https://vadoanalytics.com/retail-promotion-effectiveness-analytics-promoting-smartly/
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73
https://virtusinterpress.org/RE-EXAMINATION-OF-SALES-PROMOTION.html
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74
https://norin.co.in/effectiveness-of-promotional-schemes-in-retail-stores/
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https://cognira.com/brochures/promotions/brochure-promotion-effectiveness/
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78
https://www.hptariane.com/blog/6-step-process-to-improve-promotion-effectiveness-for-brands
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https://www.pricingsolutions.com/pricing-blog/portfolio-items/using-big-data-to-measure-promotional-effectiveness/
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82
https://blog.shift4shop.com/measuring-promotional-campaigns
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83
https://courses.lumenlearning.com/clinton-marketing/chapter/reading-sales-promotions/
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84
https://github.com/ncsoft/promotionImpact
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https://www.relexsolutions.com/resources/4-keys-to-better-retail-promotion-forecasting-and-replenishment/
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https://endearhq.com/blog/sales-promotion-examples-retail
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https://www.bbejournal.com/index.php/BBE/article/download/97/59
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88
https://medium.com/@SpendO/top-kpis-to-focus-while-measuring-the-effectiveness-of-a-promotion-campaign-a8641b580250
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https://www.clue.com.au/blog/the-power-of-promotions-and-sales-in-driving-revenue
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https://thrivehive.com/how-to-use-in-store-promotions-to-promote-your-business/
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https://essay.utwente.nl/63489/1/Waanders_Koen_-s_1177281_scriptie.pdf
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https://peekage.com/blog/sales-promotion-strategies
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https://www.drip.com/blog/sales-promotion-examples
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https://www.onlygarmentracks.com/blog/tracking-and-fine-tuning-retail-promotion-effectiveness/
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http://dspace.unive.it/bitstream/handle/10579/1581/816347-1166178.pdf;sequence=2
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