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https://www.aeaweb.org/articles?id=10.1257/jep.23.3.37
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10
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28
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29
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30
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31
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35
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https://www.thefreelibrary.com/The+economics+of+online+targeted+advertising-a0392573249
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https://www.weforum.org/agenda/2019/12/online-data-regulation-advertising/
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https://www.sciencedirect.com/science/article/pii/S2212567114002184
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40
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52
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56
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57
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https://digitaladvertisingalliance.org/sites/aboutads/files/files/DAA_images/fullvalueinfostudy%20-%20Navigant.pdf
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73
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https://weis2021.econinfosec.org/wp-content/uploads/sites/6/2019/05/WEIS_2019_paper_38.pdf
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https://www.nytimes.com/2000/07/20/business/economic-scene-internet-lowering-cost-advertising-searching-for-jobs.html
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https://blogs.lse.ac.uk/medialse/2017/02/24/how-advertising-fuels-fake-news/
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https://www.economicsofadvertising.org/
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https://www.cambridge.org/core/journals/agricultural-and-resource-economics-review/article/abs/consumer-response-to-perceived-value-and-generic-advertising/CBC34FE3807CAA439453F3282435B37E
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http://unipub.lib.uni-corvinus.hu/1865/1/Gati_Bauer_Advertising_recession_2011.pdf
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https://www.tandfonline.com/doi/abs/10.1080/13504851.2017.1366634
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https://en.wikipedia.org/wiki/Advertising
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https://itif.org/publications/2017/10/06/economics-opt-out-versus-opt-in-privacy-rules/
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