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1 European Union - Trade Promotion and Advertising
https://www.privacyshield.gov/article?id=European-union-Trade-Promotion-and-Advertising
The EU Tobacco Advertising Directive bans tobacco advertising in printed media, radio, and internet as well as the sponsorship of cross-border events or ...
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2 Misleading and comparative advertising directive
https://ec.europa.eu/info/law/law-topic/consumers/unfair-commercial-practices-law/misleading-and-comparative-advertising-directive_en
The rules on misleading and comparative advertising provide for a minimum level of protection from misleading advertising throughout Europe, and fully ...
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3 EU Rules on Online Targeted Advertising - Inside Privacy
https://www.insideprivacy.com/advertising-marketing/eu-rules-on-online-targeted-advertising/
This blog post provides an overview of the existing and soon to be adopted EU data related rules applying to online-targeted advertising.
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4 European Advertising Standards Alliance: EASA
https://www.easa-alliance.org/
The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self- ...
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5 Digital advertising in the crossfire of upcoming EU regulations
https://iapp.org/news/a/digital-advertising-in-the-cross-fire-of-upcoming-eu-regulations/
The EU's Digital Markets Act is a legislative proposal meant to define a list of do's and don'ts for online platforms so large that they are ...
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6 EU's new big tech regulations target online advertising
https://www.techtarget.com/searchcio/news/252522472/EUs-new-big-tech-regulations-target-online-advertising
New tech regulations passed in the European Union targeting big tech companies could also affect the advertising practices of other ...
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7 European Interactive Digital Advertising Alliance: Home
https://edaa.eu/
Its main purpose is to provide companies involved in data-driven advertising across Europe the 'AdChoices Icon', a consumer-facing, interactive symbol that ...
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8 European Union limits targeted advertising and ... - Engadget
https://www.engadget.com/eu-agreement-digital-services-act-172049636.html
Most notably, the law bans ads that target individuals based on their religion, sexual orientation, ethnicity or political affiliation.
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9 IAB Europe
https://iabeurope.eu/
Europe Online: An Experience Driven by Advertising The Economic Contribution of Digital Advertising in Europe The Economic Value of Behavioural Targeting in ...
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10 The EU online advertising market – Update 2017
https://rm.coe.int/the-eu-online-advertising-market-update-2017/168078f2b3
The online advertising market in the European Union (EU) took the lead for advertising expenditure in 2015, surpassing advertising spend (ad spend) on ...
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11 Your ad choices - YourOnlineChoices.eu
https://www.youronlinechoices.com/uk/your-ad-choices
Please note: this does not turn off all internet advertising, only advertisements that are customised to your likely interests based upon previous web browsing ...
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12 Everything you need to know about online political ads
https://epd.eu/online-political-ads/
Want to be kept up to date about any progress on this file? Contact our Digital Policy Officer at fernandohortalforonda@epd.eu.
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13 Advertising, Data Protection and Privacy - Amazon Ads
https://advertising.amazon.com/resources/ad-policy/eu-data-protection-and-privacy
Amazon Advertising is a registered vendor on the IAB Europe Transparency & Consent Framework (TCF). Third party publishers that adhere to the current TCF ...
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14 Advertising Law in the United States and European Union
https://www.jstor.org/stable/30000417
European Union (EU) have a single central government that is the source of marketwide advertising law. Europe, as a recent union of individual countries, ...
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15 Comply with EU user consent policy - Google AdSense Help
https://support.google.com/adsense/answer/7670013?hl=en
Choose ad serving options and get user consentUnder Google's updated EU User Consent Policy, you must make certain disclosures to your users in the European ...
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16 Political advertising on Google
https://adstransparency.google.com/political?political®ion=EU
Supporting responsible political advertising in the European Union ... You can find election ads published through Google Ads and Google Display & Video 360 ...
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17 Online Video in Europe: The State of Online Video Advertising
https://pubmatic.com/reports/state-of-online-video-advertising-in-europe/
New Report: State of Online Video Advertising in Europe ... The European Online Video (OLV) market is seeing rapid growth. In Europe, it now commands nearly 40% ...
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18 Google faces €25bn lawsuit in UK and EU over digital ...
https://www.theguardian.com/technology/2022/sep/13/google-lawsuit-uk-eu-digital-advertising
The UK competition watchdog is also investigating Google's power in the digital advertising technology market. Toby Starr, a partner at ...
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19 Advertising in Europe - statistics & facts - Statista
https://www.statista.com/topics/3801/advertising-industry-in-europe/
A swift upswing in spending is also unfolding across Europe, one of the largest advertising markets worldwide. In 2021, European ad spend ...
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20 EACA: Future-proofing the Value of Communications ...
https://eaca.eu/
Episode 6 of Advertising Europe is finally out! ... EACA is the voice of Europe's communications agencies and associations, promoting the economic and ...
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21 EU Rules on Online Targeted Advertising - Lexology
https://www.lexology.com/library/detail.aspx?g=22d71bed-d7a9-4029-bf00-cf9d570df887
EU Rules on Online Targeted Advertising Blog Inside Privacy · the ePrivacy Directive (Directive 2002/58/ED, as amended); · the GDPR (Regulation ( ...
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22 European Parliament pushes to ban targeted ads based on ...
https://www.politico.eu/article/european-parliament-bans-use-of-sensitive-personal-data-for-targeted-ads/
The move could prohibit platforms like Facebook and Google from using such sensitive data to target users with commercials. FRANCE-EU-POLITICS- ...
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23 Vaping advertising in the EU - EURACTIV.com
https://www.euractiv.com/section/health-consumers/special_report/vaping-advertising-in-the-eu/
Advertisement of e-cigarettes is expected to receive an increased attention by policymakers in the much-awaited revision of the EU's tobacco ...
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24 Advertising Week Europe: Creative Capital | 16-19 May 2022
https://advertisingweek.com/event/aweurope2022/
Advertising Week Europe: Creative Capital will explore London's contribution to the global creative landscape and uncover its future as the beating heart of ...
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25 THE REGULATION OF COMPARATIVE ADVERTISING IN ...
https://journals.tulane.edu/teclf/article/view/1464/1332
the E.U.. The Commission of the European Union has recently taken up the problem of comparative advertising and published a proposal for a.
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26 Google offers to let ad rivals place YouTube ads in EU ... - CNBC
https://www.cnbc.com/2022/06/13/google-offers-to-let-ad-rivals-place-youtube-ads-in-eu-antitrust-probe.html
The EU competition watchdog singled out Google's requirement that advertisers use its Ad Manager to display ads on YouTube and potential ...
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27 Data-Driven Advertising
https://datadrivenadvertising.eu/
We worked with the research agencies IHS Markit and GfK to explore whether digital advertising needs data, how much it contributes to the EU economy and ...
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28 EXCLUSIVE Google offers to let ad rivals place YouTube ads ...
https://www.reuters.com/technology/exclusive-google-offers-let-ad-rivals-place-youtube-ads-eu-antitrust-probe-2022-06-13/
Google parent Alphabet has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust ...
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29 EU Pledge
https://eu-pledge.eu/
The EU Pledge is a voluntary initiative by leading food and beverage companies to ... is endorsed and supported by the World Federation of Advertisers.
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30 Inside a European push to outlaw creepy ads - TechCrunch
https://techcrunch.com/2021/10/21/inside-a-european-push-to-outlaw-creepy-ads/
European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the ...
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31 Towards new rules on transparency and targeting of political ...
https://epthinktank.eu/2022/07/12/towards-new-rules-on-transparency-and-targeting-of-political-advertising-eu-legislation-in-progress/
Towards new rules on transparency and targeting of political advertising [EU Legislation in Progress]. Electoral campaign rules, including those ...
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32 The EU's Proposed Online Political Advertising Law is a Good ...
https://datainnovation.org/2022/06/the-eus-proposed-online-political-advertising-law-is-a-good-start-but-needs-revising/
First, the definition of what counts as a political ad should not encompass purely commercial marketing campaigns, which are already subject to ...
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33 EU Data Protection Law and Targeted Advertising - jipitec
https://www.jipitec.eu/issues/jipitec-5-3-2014/4095/clifford.pdf
Abstract: This article provides a holistic legal analysis of the use of cookies in Online Behavioural. Advertising. The current EU legislative framework.
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34 Regulation of Advertising in the European Community
https://www.acrwebsite.org/volumes/11635/volumes/e01/E-01
(1992) Advertising Law in Europe and North America, Boston: Kluwer Law and Taxation Publishers. Reich, Norbert and Hans-W. Micklitz (1980) Consumer Legislation ...
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35 Regulating online political advertising in Europe - ECNL
https://ecnl.org/news/regulating-online-political-advertising-europe-how-will-it-affect-civic-space
Proposed EU regulation, controversial national bills and ECNL's recommendations on online targeted political ads.
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36 Digiday Marketing and Advertising Awards Europe
https://digiday.secure-platform.com/a/page/digiday-marketing-and-advertising-awards-europe
The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising.
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37 IAB Europe EU Framework for Online Behavioural Advertising
https://www.eprivacy.eu/fileadmin/Redakteur/PDF/Kriterienkataloge/IAB_OBA_Framework.pdf
Ad Delivery is the delivery of online advertisements or advertising-related services using Ad Reporting data. Ad Delivery does not include the collection and ...
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38 Advertising and Consumer Protection in Eu Member States
https://www.sciencedirect.com/science/article/pii/S2212567112000470
Unfair Commercial Practices on Marketing - Advertising and Consumer ... ensure that both consumers and traders are subject to the same rules across the EU, ...
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39 Europe's New Ruling On Data Consent Pop-Ups ... - Forbes
https://www.forbes.com/sites/martyswant/2022/02/02/europes-new-ruling-on-data-consent-pop-ups-challenges-privacy-policies-for-publishers-and-advertisers/
The tool was created to help publishers and advertisers comply with the EU's General Data Protection Regulation (GDPR), which was introduced in ...
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40 Help with the EU user consent policy – Company - Google
https://www.google.com/about/company/user-consent-policy-help/
If you monetize Ad Manager and AdMob impressions only with limited ads, in addition to disabling the collection, sharing, and use of personal data for ...
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41 EU Directives: Med Device Promo & Advertising Rules | Obelis
https://www.obelis.net/news/promotion-advertising-rules-for-medical-devices-by-eu-directives/
Guidelines for advertising and promoting medical devices on the EU market as covered by directive 93/42/EEC. Ensure your product's compliance with Obelis.
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42 Interactive Advertising Bureau (IAB)
https://www.iab.com/
Interactive Advertising Bureau (IAB) empowers the media and marketing ... IAB Joins with Other Industry Leaders to Urge Swift Conclusion to EU-U.S. Data ...
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43 The impact of EU institutional advertising on public support for ...
https://journals.sagepub.com/doi/abs/10.1177/1465116520935198?journalCode=eupa
Our findings, based on a panel survey experiment, indicate that these ads increase support for the EU, and that ads emphasizing the policy benefits of European ...
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44 Advertising Agencies in the EU - Industry Data, Trends, Stats
https://www.ibisworld.com/eu/industry/advertising-agencies/3985/
Find industry analysis, statistics, trends, data and forecasts on Advertising Agencies in the EU from IBISWorld.
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45 Report: EU spent €252 million advertising meat and dairy
https://www.greenpeace.org/eu-unit/issues/nature-food/45548/report-eu-spent-e252-million-advertising-meat-and-dairy/
Report: EU spent €252 million advertising meat and dairy. Greenpeace European Unit. 08/04/2021. Share on Whatsapp Share on Facebook Share on Twitter Share ...
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46 YourOnlineChoices.eu
https://www.youronlinechoices.eu/
edaa for Internet Users. Welcome to a guide to online behavioural advertising and online privacy. On this website you'll find information about how ...
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47 Comparing the Trademark Protections in Comparative and ...
https://scholarlycommons.law.cwsl.edu/cgi/viewcontent.cgi?article=1406&context=cwilj
advertising to establish that using a trademark without the trademark ... In the European Union (E.U.), comparative advertising is defined.
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48 EU Releases ADS Legislation Draft - EE Times
https://www.eetimes.com/eu-releases-ads-legislation-draft/
In April, the European Union (EU) released a draft version of its legislation for vehicles with automated driving systems (ADS).
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49 Google hit with €1.5bn fine from EU over advertising - BBC
https://www.bbc.com/news/business-47639228
Google has been hit with a €1.49bn (£1.28bn) fine from the EU for blocking rival online search advertisers. It is the third EU fine for the ...
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50 EU: Rules for political advertising must protect democracy and ...
https://www.article19.org/resources/ue-regulation-political-advertising-protect-democracy/
The Czech Presidency of the European Union has circulated a compromise text for the Regulation on the transparency and targeting of ...
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51 Children massively targeted by unhealthy food ads - BEUC
https://www.beuc.eu/press-releases/children-massively-targeted-unhealthy-food-ads-consumer-groups-snapshot-exposes
Obesity and overweight affect one in three children in Europe. ... However, there are no binding EU-wide rules to rein in food marketing to ...
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52 FAQ: The EU's plan to regulate political ads - Access Now
https://www.accessnow.org/eu-regulation-political-ads/
In France, the EU country with the most developed legislation governing political advertisement, regulations forbid online political advertising ...
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53 Advertising in Europe: Advertising as Communication ... - GRIN
https://www.grin.com/document/16373
Advertising in Europe: Advertising as Communication / The World of Advertising - Business economics - Essay 2003 - ebook 0.99 € - GRIN.
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54 Amazon Advertising in Europe: Tips and Success Stories
https://www.ecomengine.com/webinars/amazon-advertising-in-europe
Get tips for Amazon advertising in Europe and learn how it differs from the US marketplace in this webinar featuring experts from Tinuiti ...
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55 EU pharmaceutical policies: direct-to-consumer advertising
https://www.etui.org/sites/default/files/chap8_Rita%20Baeten.pdf
A proposal to weaken the EU's ban on advertising prescription-only medicines to the public was overwhelmingly rejected by the European. Parliament and the ...
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56 E.U. Takes Aim at Social Media's Harms With Landmark New ...
https://www.nytimes.com/2022/04/22/technology/european-union-social-media-law.html
The Digital Services Act would force Meta, Google and others to combat misinformation and restrict certain online ads.
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57 European Parliament approves initial proposal to ban some ...
https://www.theverge.com/2022/1/23/22897574/european-parliament-eu-digital-services-act-big-tech
... voted to adopt the draft of the Digital Services Act, a set of rules that cracks down on Big Tech's invasive advertising practices.
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58 Requesting Consent from European Users | Android
https://developers.google.com/admob/android/eu-consent
Warning: The Personalized Ad Consent SDK is no longer being maintained. ... Under the Google EU User Consent Policy, you must make certain disclosures to ...
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59 distribution of state advertising to media
https://cmpf.eui.eu/wp-content/uploads/2019/01/infographics_COMMS_PROJECT_distribution-state-advertising.pdf
http://cmpf.eui.eu/media-pluralism-monitor/. The Media Pluralism Monitor (MPM) is a tool that has been developed by the CMPF to assess the risks for media ...
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60 Some Messaging Campaigns and Performance Reporting ...
https://www.facebook.com/business/help/574941489951914
Ads from advertisers or Pages based in Europe and/or Japan. Unavailable Features: Sponsored messages. You can still run ads that click to message using the ...
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61 Medical Device Advertising in Germany and the EU
https://www.johner-institute.com/articles/regulatory-affairs/and-more/medical-device-advertising-in-germany-and-the-eu-what-is-allowed-and-what-isnt/
Medical device advertising is generally permitted in Europe, but there are some specific requirements that have to be taken into account.
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62 The marketer's guide to the EU MDR and advertising and ...
https://www.medicodigital.com/the-marketers-guide-to-the-eu-mdr-and-advertising-and-promotion-of-medical-devices/
We explore the European Union Medical Device Regulation (EU MDR), a new set of laws that govern the production, manufacture and distribution ...
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63 Direct to consumer advertising of drugs in Europe - PMC - NCBI
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1976477/
The promotion of prescription drugs to the public (“direct to consumer advertising”) is currently used only in the United States and New Zealand.
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64 Google And IAB Europe Are Losing Data Privacy Lawsuits In ...
https://www.adexchanger.com/online-advertising/google-and-iab-europe-are-losing-data-privacy-lawsuits-in-the-eu-but-what-does-it-mean/
Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out navigating the GDPR and last ...
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65 Salesforce: We Bring Companies and Customers Together
https://www.salesforce.com/
Personalize every experience along the customer journey with the Customer 360. Unify marketing, sales, service, commerce, and IT on the world's #1 CRM.
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66 Audience Is Everything™
https://www.nielsen.com/
Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences. Explore. Content metadata. Connect audiences with the TV, ...
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67 Guiding Principles on Responsible Advertising and Marketing ...
https://cosmeticseurope.eu/download/cm5UTVZZUHN5d1NQRTJJRFAwSGNUQT09
Cosmetics Europe has been working proactively to promote best practice in cosmetics advertising. This responds to consumer concerns about any adverse impact ...
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68 EU Privacy Laws: How They Differ By Country | The Pipeline
https://pipeline.zoominfo.com/sales/eu-privacy-laws-how-they-differ-by-country
But there are other EU privacy data laws that need to be considered for marketing and advertising. The Privacy and Electronic Communications Regulations ...
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69 Adobe: Creative, marketing and document management ...
https://www.adobe.com/

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70 Can EU regulations stop targeted advertising? - Candid Platform
https://www.candidplatform.com/en/news/platform-news/all-platform-news/marketing/can-eu-regulations-stop-targeted-advertising.html
Targeted advertising by profiling consumers has been the holy grail in digital marketing in the past decades. Now some EU policymakers want ...
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71 Unpacking the DSA's impact on digital advertising
https://mobiledevmemo.com/digital-services-act-impact-on-digital-advertising/
Early on Saturday morning, a trilogue negotiation between EU member states, the European Parliament, and the European Commission ended with ...
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72 Bolstering Online Political Advertising Policy in Europe
https://www.opengovpartnership.org/documents/bolstering-online-political-advertising-policy-in-europe/
This policy brief was developed collaboratively following a series of roundtables on the EU's proposed Online Political Advertising Regulation ...
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73 European lawmakers vote to ban online advertising based on ...
https://fortune.com/2022/01/20/surveillance-capitalism-targeted-ads-digital-services-act-dsa-amendments-european-parliament/
Big Tech, beware: EU lawmakers have seriously beefed up Europe's incoming Digital Services Act (DSA)—the biggest update to the bloc's online ...
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74 Accenture | Let there be change
https://www.accenture.com/us-en
Cookies help us see which articles most interest you; allow you to easily share articles on social media; permit us to deliver content, jobs and ads tailored to ...
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75 Targeted advertising in the EU: to regulate or to ban ... - Grayling
https://grayling.com/news-and-views/targeted-advertising-in-the-eu-to-regulate-or-to-ban-that-is-the-question/
Since the adoption of the EU's General Data Protection Regulation in 2016, targeted advertising has been a shadow looming over EU policy discussions.
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76 Tackling food marketing to children in a digital world
https://www.euro.who.int/__data/assets/pdf_file/0017/322226/Tackling-food-marketing-children-digital-world-trans-disciplinary-perspectives-en.pdf
Marketing. Internet. Social Media. Pediatric Obesity. Legislation, Food. Europe. ISBN: 9 789289 052177. Address requests about publications of the WHO ...
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77 EU Lawmakers May Want to Think Twice Before Banning ...
https://www.project-disco.org/european-union/110921-eu-lawmakers-may-want-to-think-twice-before-banning-targeted-ads/
What would happen if the use of targeted advertising suddenly became limited or non-existent? The proposed EU Digital Services Act (DSA) ...
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78 Rakuten Advertising: Digital Customer Acquisition Solutions
https://rakutenadvertising.com/
We are a digital advertising agency that provides a suite of customer acquisition solutions. Find out how we can help you reach your target audience today!
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79 Brussels set for clash over online political advertising
https://www.ft.com/content/b9f7da07-3ff6-4358-96a3-f833be3689d2
The act would create safeguards related to the editorial independence of EU media, including protection of sources, rules on the ...
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80 Keyword advertising in the European Union
https://www.worldtrademarkreview.com/global-guide/anti-counterfeiting-and-online-brand-enforcement/2016-obe/article/keyword-advertising-in-the-european-union
Keyword advertising in the European Union ... such conduct constitutes 'use' pursuant to the EU Community Trademark Regulation (207/2009).
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81 BMB Advertising | Bulgaria - France | Creative Agency
https://www.bmb-advertising.eu/
Be Magical | Be Marvelous | Be Magnetic We offer design solutions for your business, creating magic every day and every step of the way. BMB Advertising is ...
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82 France/Germany: Small businesses want EU to get tough on ...
https://www.amnesty.org/en/latest/news/2022/01/france-germany-small-businesses-want-eu-to-get-tough-on-google-and-facebooks-invasive-advertising-new-research/
YouGov poll reveals small business leaders are uncomfortable with Facebook and Google's tracking-based advertising Small business leaders in ...
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83 EU to make political ads more transparent – DW – 11/25/2021
https://www.dw.com/en/eu-unveils-plans-to-make-political-ads-more-transparent/a-59929625
Online platforms would have to ensure paid political ads are clearly labeled under a new EU proposal. There will also be a ban on targeting ...
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84 Unilever Global: Making sustainable living commonplace ...
https://www.unilever.com/
We caught up with Deniz Yamanel, UPro Head of Marketing, to find out more about a small business with huge potential. News article.
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85 Pharmaceutical Advertising Regulations in EU: Responsible ...
https://blue-reg.com/news/pharmaceutical-advertising-regulations-in-europe-responsible-persons/
The promotion of medicinal products is governed by advertising laws and regulations in the European Union (EU). In particular, the Directive ...
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86 The Proposed EU Regulation on Political Advertising Has ...
https://europeanlawblog.eu/2022/02/23/the-proposed-eu-regulation-on-political-advertising-has-good-intentions-but-too-wide-a-scope/
The primary objective of the proposal is to establish harmonised rules and a high level of transparency for political advertising in the EU.
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87 Digiday Marketing and Advertising Awards Europe finalists
https://digiday.com/announcement/awards/warner-bros-discovery-cancer-research-uk-marriott-bonvoy-and-bidstack-are-digiday-marketing-and-advertising-awards-europe-finalists/
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists.
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88 ON24: Webinar Software & Virtual Event Platform
https://www.on24.com/
Give your marketing and sales teams a continuous stream of first-party engagement data to automate workflows, surface buying signals and find your best leads ...
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89 General Data Protection Regulation (GDPR) – Official Legal Text
https://gdpr-info.eu/
General Data Protection Regulation (EU GDPR) – The official PDF of the Regulation (EU) 2016/679, its recitals & key issues as a neatly arranged website.
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90 Gartner | Delivering Actionable, Objective Insight to Executives ...
https://www.gartner.com/en
Insight. Multichannel Marketing Strategy · Article. What's New in Digital Government From the 2022 Gartner Hype Cycle. View More. Tools to make smarter,
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91 The impact of the treaty basis on health policy legislation in ...
https://bmchealthservres.biomedcentral.com/articles/10.1186/1472-6963-8-77
The Europe Against Cancer programme was initiated in the late 1980s ... The ban on tobacco advertising was, in essence, a public health measure.
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92 General Motors: Pushing the Limits of Transportation ...
https://www.gm.com/

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93 Slack is your digital HQ | Slack
https://slack.com/
Europe. Deutschland (Deutsch)España (español)France (français)Italia ... These cookies may be set through our site by our advertising partners.
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94 Facebook, Google Face Tighter Ad-Tracking Curbs in Europe
https://www.bloomberg.com/news/articles/2022-01-20/facebook-google-face-tighter-ad-tracking-curbs-in-europe
Tech platforms such as Alphabet Inc.'s Google and Meta Platforms Inc.'s Facebook face tighter restrictions on how they target ads to users, ...
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95 Starbucks Coffee Company
https://www.starbucks.com/

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