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1 Structure of the advertising Industry - AdBrands
https://www.adbrands.net/advertising-industry-structure.htm
Sitting at the very top of the industry pyramid are a small number of holding companies. There are now five major established international groups - WPP, ...
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2 Agency Holding Companies - Gourmet Ads
https://www.gourmetads.com/glossary/agency-holding-companies/
Agency Holding Companies is an industry term used to describe the parent Advertising Agency companies that own smaller advertising agencies.
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3 Why Holding Companies Matter More Than Agencies - Forrester
https://www.forrester.com/blogs/why-holding-companies-matter-more-than-agencies/
In our new report, we demonstrate the convergence of marketing services across agency holding companies and global technology consultancies.
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4 Top 10 ad agencies leading the advertising industry in 2022
https://www.insiderintelligence.com/insights/advertising-companies/
See the top advertising agencies making a splash in 2022. ... 2021 Most Innovative Companies List as the only holding company to have three agencies (Goodby ...
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5 The 10 Largest Advertising Holding Companies Worldwide ...
https://www.researchgate.net/figure/The-10-Largest-Advertising-Holding-Companies-Worldwide-Ranked-by-Revenue-2007-10_tbl1_255440341
... the top of this structure are major global holding companies or "groups," most notably the "Big Four" of Omnicom, WPP, Interpublic and Publicis (See Table 2) ...
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6 Advertising:Structure - Firsthand
https://firsthand.co/industries/advertising/structure
Holding companies aren't engaged in the daily tasks of advertising and marketing work. They instead work closely with the advertising brands' board of directors ...
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7 Revenues of media holding groups worldwide 2019-2021
https://www.statista.com/statistics/269332/top-global-media-holdings-2010/
Among the major media holdings groups presented, UK-based WPP was the ... Digital advertising spending worldwide from 2021 to 2026 (in ...
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8 The 10 Largest Advertising Agencies In The World - Zippia
https://www.zippia.com/advice/largest-advertising-agencies/
WPP plc, headquartered in London, England, is the world's largest advertising company, and number one on our list. It is a multinational holding ...
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9 AdTheorent
https://adtheorent.com/
AdTheorent uses machine learning and data science to deliver real-world value for advertisers and marketers.
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10 After Ruling The Analog World For Years, Are The Ad Giants ...
https://www.forbes.com/sites/avidan/2019/11/03/after-lording-over-the-analogue-world-for-years-are-the-ad-giants-becoming-obsolete/
A small number of holding companies have come to dominate Madison Avenue after decades of acquiring smaller, independent agencies in a range ...
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11 Aleph Holding
https://www.alephholding.com/
We are a leading global enabler of digital advertising in emerging countries. ... We connect thousands of advertisers in underserved markets to over 3 ...
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12 Outlining the Challenges Ahead for Agency Holding Companies
https://www.mediavillage.com/article/outlining-the-challenges-ahead-for-agency-holding-companies/
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, ...
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13 Simpli.fi: Programmatic DSP & Advertising Automation Platform
https://simpli.fi/

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14 Clear Channel Outdoor - Innovative Out of Home Advertising ...
https://clearchanneloutdoor.com/
Clear Channel Outdoor is an Out of Home media advertising company, providing billboards and much more.
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15 Eastport Holdings
http://www.eastportholdings.com/
COMPREHENSIVE BEST-IN-CLASS MARKETING SOLUTIONS: Strategic, Analytics, & Communications; Digital Experience & Development; Creative & Content Production / ...
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16 Holding Onto Your Marketing Budget in a Downturn
https://hbr.org/2022/11/holding-onto-your-marketing-budget-in-a-downturn
› 2022/11 › holding-onto-your-marketi...
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17 Criteo: The Commerce Media Platform for the Open Internet
https://www.criteo.com/
Generate interest in your products and services by promoting your brand across video and display ads. ⟶. Consideration. Get people to start considering ...
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18 The Big Four in Q4: Where Did the Holding Groups Find ...
https://videoweek.com/2022/03/02/the-big-four-in-q4-where-did-the-holding-groups-find-growth/
Strong performance of experiential marketing and commerce were other common themes. WPP reported that the three growth areas of experience, ...
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19 WPP is the creative transformation company | WPP
https://www.wpp.com/

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20 Viant Technology | Over 20 Years of Advertising Technology ...
https://www.viantinc.com/
Ad tech leader Viant has led the advertising market with innovative solutions since 1999.
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21 Welcome to Edelman
https://www.edelman.com/

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22 Omnicom Group | Global Marketing Communications ...
https://www.omnicomgroup.com/
A global leader in marketing communications, Omnicom provides brand and advertising services to over 5000 clients in over 100 countries.
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23 Salesforce: We Bring Companies and Customers Together
https://www.salesforce.com/
Personalize every experience along the customer journey with the Customer 360. Unify marketing, sales, service, commerce, and IT on the world's #1 CRM.
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24 Sovrn: The Publisher Technology Platform
https://www.sovrn.com/

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25 Inclusive Advertising: What's Holding the Industry Back?
https://www.facebook.com/business/news/inclusive-advertising-whats-holding-the-industry-back
The advertising industry has a unique opportunity to influence culture by representing and truly including all the people we serve.
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26 Bench Advertising | FUEL Media Holdings, LLC | United States
https://www.fuelmediaholdings.com/
FUEL Media Holdings is an advertising company based in Jacksonville, FL that specializes in providing out-of-home media. Gary, IN, Panama City, Jacksonville ...
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27 Top Customer Data Platform and Omnichannel Marketing - Zeta
https://zetaglobal.com/
Zeta's platform and data empower the world's largest brands to acquire, grow and retain customers across the entire omnichannel marketing experience.
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28 WPP plc - Wikipedia
https://en.wikipedia.org/wiki/WPP_plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England.
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29 The 'big six' are adapting - is it working?ECI Media Management
https://www.ecimediamanagement.com/big_six_adapting_is_it_working/
In the context of a changing advertising industry, the 'big six' holding companies are transforming. But is it working?
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30 Interpublic Group | IPG
https://www.interpublic.com/
IPG is an award-winning, global provider of marketing solutions. Our methods are built on values, fueled by data and driven by creativity.
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31 Yes& Agency
https://www.yesandagency.com/home
Yes& is a performance-driven marketing agency in Washington DC.
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32 Ogilvy
https://www.ogilvy.com/

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33 Semrush - Online Marketing Can Be Easy
https://www.semrush.com/

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34 Ansira | Accelerating Distributed Ecosystems
https://www.ansira.com/
Marketing agency Ansira arms brands and their partners with marketing solutions to design relevant, persuasive experiences for every moment that matters.
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35 The Amobee Advertising Platform | Unify. Optimize. Grow.
https://www.amobee.com/
Amobee is the world's leading end to end advertising platform that unifies TV, programmatic, digital & social. Contact Amobee today to unify, ...
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36 IPG Joins Ad Holding Companies in Raising 2022 Organic ...
https://www.wsj.com/articles/ipg-joins-ad-holding-companies-in-raising-2022-organic-growth-forecast-11666376151
Advertising giant saw growth across all markets despite economic uncertainties, but noted some softening in its digital-marketing division ...
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37 OUTFRONT Media | Outdoor Advertising | Outdoor Media
https://www.outfrontmedia.com/
Learn why OUTFRONT Media is your connection to the best assets, audiences, innovation, and people in the advertising business.
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38 Vericast
https://www.vericast.com/
Reach New Heights ; Marketing Technology · Leverage the best data to create more meaningful experiences ; Marketing Services · Know the impact of every media dollar ...
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39 TEGNA | Broadcast Media | Marketing Services : TEGNA
https://www.tegna.com/
Exposing corruption and wrongdoing, holding elected officials and those in ... TEGNA's proven and comprehensive marketing solutions keep our clients in good ...
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40 Horizon Media: Home
https://www.horizonmedia.com/
Horizon Media Cuts Another New Path: Names Latraviette D. Smith-Wilson as Chief Marketing and Equity Officer · Horizon Media Announces eMbrace, a customized ...
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41 MediaCom Worldwide | See the Bigger Picture
https://www.mediacom.com/en
These cookies may be set through our site by our advertising partners. ... If you do not allow these cookies, you will experience less targeted advertising.
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42 Material: Global Customer Experience Transformation Company
https://www.materialplus.io/
The Future of Customer-Centric Marketing: Insights and Opportunities · How to Use Your Brand Identity to Build Fandom ... C2022 Material Holdings, LLC.
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43 Home | JCDecaux Group
https://www.jcdecaux.com/
JCDecaux, #1 worldwide in outdoor advertising, reaches more than 410 million people on the planet every day.
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44 Comscore is a trusted currency for planning, transacting, and ...
https://www.comscore.com/
Measure what matters to make cross-platform audiences and advertising more ... Understand the impact of media and marketing efforts so you can improve ROI ...
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45 Clear Channel Outdoor Holdings, Inc. - Investor Relations
https://investor.clearchannel.com/home/default.aspx
Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the ...
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46 DoubleVerify: Home
https://doubleverify.com/
DoubleVerify is driven by a mission – to make the digital advertising ecosystem stronger, safer and more secure.
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47 Gartner | Delivering Actionable, Objective Insight to Executives ...
https://www.gartner.com/en
Insight. Multichannel Marketing Strategy · Article. What's New in Digital Government From the 2022 Gartner Hype Cycle. View More. Tools to make smarter,
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48 IPONWEB - Global Leader in Real-Time Advertising Technology
https://www.iponweb.com/
IPONWEB is an AI, data & engineering company that specialises in programmatic and real-time advertising technology and infrastructure.
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49 RRD | Marketing, packaging, print & supply chain expertise
https://www.rrd.com/
RRD offers the most trusted portfolio of marketing, packaging, print, and supply chain solutions. We transform customer touchpoints into moments of impact.
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50 We Are Empower - The Un-Holding Company
https://www.empowermm.com/
Empower is The Creative Media Agency. Recognized as an Ad Age Agency A-List Standout, we are an award-winning integrated team of experts in creative, ...
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51 Simplicity
https://www.simplicitygroup.com/
We are a Financial Marketing Organization providing annuity, life insurance, and retirement solutions to insurance ... Simplicity Holdings Marketing ...
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52 ADVERTISING ALCOHOL BEVERAGE PRODUCTS - TTB.gov
https://www.ttb.gov/images/pdfs/p519005.pdf
ALCOHOL BEVERAGE ADVERTISING. Read more about the advertising regulations listed in the Code of Federal Regulations ... What is considered an advertisement?
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53 Kepler
https://www.keplergrp.com/
Kepler is a global digital marketing services company - providing media optimization, advanced data analytics, database services, and proprietary technology ...
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54 Gupta Media - A Performance Marketing Agency
https://www.guptamedia.com/
Gupta Media is a performance marketing agency driving growth for the world's biggest brands. ... smartURL. © 2022 Gupta Media Holdings LLC. Privacy Policy.
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55 Goodway Group -- Leading Independent Digital Media Partner
https://goodwaygroup.com/
Modern Marketing, Beyond Trends. 90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier. Learn About Us. Goodway ...
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56 Eruptr • Eruptr
https://eruptr.com/
Eruptr delivers over 35 years of digital marketing experience dedicated to ... all SaaS product development and technical development for Eruptr Holdings.
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57 ITN Holdings
https://www.itnholdings.com/
Premium Video Advertising Technology. Transforming the media industry by developing technology solutions for 35 years. ITN Holdings Family Time ...
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58 Direct Digital Holdings (DRCT)
https://ir.directdigitalholdings.com/
We are an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign ...
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59 Sinclair Broadcast Group
https://sbgi.net/
... entertainment and sports content, and to provide advertisers and businesses efficient means and value to connect with our mass audiences.
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60 illumin: Journey Advertising, Not Your Regular DSP
https://illumin.com/
Harness the power of consumer journey advertising. Target, engage, and convert your audiences with our DSP.
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61 Thryv: Small Business Software & End to End Management ...
https://www.thryv.com/
Manage customers anytime, anywhere and on any device with Thryv's small business software: CRM, Text and Email Marketing, Social Media, Websites and more.
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62 Quad | Uncomplicating marketing. Delivering more.
https://www.quad.com/
Quad partners with global brands seeking all-from-one integrated marketing solutions, strategy, management, and creative in multi-channel executions.
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63 LiveRamp | Data Enablement Platform
https://liveramp.com/
It's easy to relate to how many intermediate steps are involved until we get to the right segment that we believe we should go after in our marketing efforts.
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64 20/20 Media – Advertising With Vision
https://2020mediaholdings.com/
With over 200 bus shelters and 50 benches in 4 counties, 20/20 Media gives the power for advertisers to reach the busy consumer on the go.
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65 Amazon Ads: Online advertising for businesses of all sizes
https://advertising.amazon.com/
Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon.
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66 Advertising Week and Emerald Holding, Inc. Rings The ...
https://www.emeraldx.com/advertising-week-and-emerald-holding-inc-rings-the-opening-bell/
Advertising Week and Emerald Holding, Inc. Rings The Opening Bell. Ringing the opening bell at the New York Stock Exchange (NYSE) is a ...
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67 GroupM makes advertising work better for people
https://www.groupm.com/
GroupM is the world's leading media investment company. We make advertising work better for people.
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68 Integrated Marketing Solutions & Agency Services | dentsu
https://www.dentsu.com/
Dentsu International is one of the largest global marketing and advertising agency networks in the world. Dentsu Americas CEO, Jacki Kelley.
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69 Xandr
https://www.xandr.com/
Xandr is a data-enabled technology platform powering a global marketplace for premium advertising. Learn More. Netflix announces launch of ad supported tier.
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70 TOP | ADK
https://www.adk.jp/en/
News. 2022.11.9. Concerning the indictment of former directors and an employee of ADK Holdings In… 2022.10.
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71 Gamut | The Leader in Premium Local OTT
https://gamut.media/
OTT Advertising. Introducing gamut total Only Gamut TotalSM delivers everything today's video landscape demands: audience, views, reach, transparency—and total ...
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72 Link Media Outdoor - Billboards & Out Of Home Advertising
https://linkmediaoutdoor.com/
Link Media Outdoor: America's #1 provider of traditional & digital billboards. Out-of-home ads to engage customers & increase brand awareness.
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73 AKQA
https://www.akqa.com/

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74 Azerion - Digital entertainment & media platform
https://www.azerion.com/
Our owned content reaches billions of avid users worldwide and our technology helps advertisers engage their target audiences.
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75 DMS | Tech-Enabled, Data-Driven Digital Performance ...
https://digitalmediasolutions.com/
Digital Media Solutions (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and ...
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76 Q&A: How minority-owned Direct Digital Holdings helps media ...
https://digiday.com/media/qa-how-minority-owned-direct-digital-helps-media-buyers-and-ad-tech-embrace-diverse-investment/
And in the case of Direct Digital Holdings, a small ad-tech company that runs sales-side platform Colossus SSP as well as demand-side ...
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77 Unilever Global: Making sustainable living commonplace ...
https://www.unilever.com/
We caught up with Deniz Yamanel, UPro Head of Marketing, to find out more about a small business with huge potential. News article.
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78 Top 10 Largest Advertising Agencies Worldwide 2020, Top ...
https://blog.bizvibe.com/blog/largest-advertising-agencies
See where top advertising agencies rank in 2020. ... advertising, public relations, technology, and commerce holding company headquartered ...
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79 Initiative – Initiative is a full service global media agency built ...
https://initiative.com/
A global communications agency built to grow brands through. Our approach to media is underpinned by a simple reality – advertising avoidance behaviours will ...
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80 DGTL Holdings - Homepage - Digital Media - Martech Software
https://dgtlinc.com/
DGTL acquires, funds, accelerates and optimizes a diversified portfolio of transformative digital media, marketing and advertising technology companies.
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81 TOMIS: Digital Marketing for Tour Operators
https://tomis.tech/
TOMIS grows tour operator businesses. Through advanced marketing software and agency services we increase direct bookings and save you time.
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82 Data Driven Holdings
https://datadrivenholdings.com/
Each company within DDH is dedicated to providing data-driven technology and advertising solutions to the automotive industry.
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83 Meltwater: Media Monitoring & Social Listening Platform
https://www.meltwater.com/en
Discover how Meltwater helps PR and marketing teams monitor media coverage across both news and social media and enhance brand management.
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84 Beyond martech: building trust with consumers and engaging ...
https://www.nielsen.com/insights/2021/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high/
Advertising is a vital aspect of the media industry, but marketers know that ... According to the trust in ad survey, 88% of global respondents trust ...
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85 STATE OF INDIANA DEPARTMENT OF INSURANCE ... - IN.gov
https://www.in.gov/idoi/files/cert_adv_rev.pdf
CERTIFICATE OF ADVERTISING COMPLIANCE. (Form to certify compliance with Statute or Administrative Code governing advertising of accident and sickness ...
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86 Yahoo Ad Tech | Digital Online Advertising Platforms
https://www.adtech.yahooinc.com/
Reach your online audience across every screen with Yahoo Ad Tech digital advertising platforms. Learn more about our DSP and SSP solutions.
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87 IRI | Delivering Growth for CPG, Retail, and Healthcare
https://www.iriworldwide.com/en-us
As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper. Learn More. Media/Advertising.
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88 Plains | Midstream Energy Company
https://www.plains.com/
Plains GP Holdings (NASDAQ: PAGP) is a publicly traded entity that owns a non-economic controlling general partner interest in PAA and an indirect limited ...
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89 Sid Lee | LA, NY, PAR, TO, MTL, SEA
https://sidlee.com/en/
› ...
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90 Full-service digital agency - Pioneers at heart - DEPT®
https://www.deptagency.com/
Pioneering tech and marketing to help brands stay ahead.
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91 Ad campaign for KEF Holdings - Sumesh Sreedhar - Pinterest
https://in.pinterest.com/pin/245868460879751023/
Ad campaign for KEF Holdings (Healthcare). by Sumesh Sreedhar, via Behance Healthcare. Behance. 7M followers. More information ...
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92 Cumulus Media
https://www.cumulusmedia.com/
Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, ...
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93 Incubeta: Home
https://www.incubeta.com/
"Incubeta has been a great resource for us as we evolve our Google marketing approach at DraftKings. We began working with them in Summer of 2019 and ...
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94 Chalk Digital | The Local Favorite™
https://www.chalkdigital.com/
CHALK is about taking the guesswork out of advertising through marketing automation and location intelligence. We have the ability to launch, reach, ...
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95 Clutch | Clutch Marketing
https://www.clutch.com/
Clutch Customer Data + Marketing Platform. Data-driven marketing doesn't have to be so complicated. Work smarter, act faster, and optimize spend with a platform ...
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96 Search Marketing Jobs at Enterprise Holdings
https://careers.enterprise.com/category/marketing-jobs/1625-430/74850/1
Marketing. Every business. Every department. Every operating group. Each one relies on the support of our Corporate & Administrative teams.
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