❤️ Advertising Awareness Decay

Google Keyword Rankings for : advertising awareness decay

1
https://link.springer.com/article/10.1007/s11002-010-9127-9
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2
https://www.marketingscience.info/when-brands-stop-advertising/
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3
https://www.upwave.com/how-to-prevent-brand-decay-with-targeting-verification/
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4
https://www.fastcompany.com/1665084/how-long-does-your-ad-have-impact
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5
https://en.wikipedia.org/wiki/Advertising_adstock
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6
https://www.warc.com/topics/media-planning/wearout_decay
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7
https://www.researchgate.net/publication/227118090_How_does_awareness_evolve_when_advertising_stops_The_role_of_memory
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8
https://prasadnaik.faculty.ucdavis.edu/wp-content/uploads/sites/422/2016/11/OR2015.pdf
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9
https://www.nielsen.com/insights/2020/as-ad-spending-picks-up-brands-need-to-balance-awareness-and-activation-strategies/
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10
https://www.cambridge.org/core/journals/journal-of-advertising-research/article/decay-effects-in-online-advertising-quantifying-the-impact-of-time-since-last-exposure-on-branding-effectiveness/9232A419BF10559CCD4D060165D23FD5
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11
https://www.jstor.org/stable/41488540
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12
https://thinktv.com.au/facts-and-stats/the-benchmark-series-decay/
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13
https://medium.com/@Marko_Mi/advertising-adstock-theory-85cc9e26ea0e
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14
https://www.wikiwand.com/en/Advertising_adstock
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15
https://www.thinkbox.tv/research/thinkbox-research/a-matter-of-time-the-importance-of-time-length-in-tv-advertising
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16
http://www.mmaglobal.org/publications/MMJ/MMJ-Issues/2017-Fall/MMJ-2017-Fall-Vol27-Issue2-Groza-Domagalski-pp103-115.pdf
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17
https://blog.admixer.com/what-happens-if-you-stop-advertising/
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18
https://performancein.com/news/2021/07/23/is-brand-awareness-the-missing-ingredient-to-your-performance-campaigns/
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19
https://slideplayer.com/slide/6232823/
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20
https://www.minutemanpress.com/articles/2019/how-businesses-can-combat-decay-of-advertising-effects-among-consumers-20190919.html
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21
https://brandalyzer.blog/2012/06/30/adstock-grps/
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22
https://math24.net/advertising-awareness.html
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23
http://departamentolatino.com/wp-content/uploads/2017/03/38aecde0d712ff2b86edfee9f958f68e_SSRN-id1896486.pdf
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24
https://conversedigital.com/digital-sales-marketing-strategy/brand-building-social-media
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25
https://www.sciencedirect.com/science/article/abs/pii/S0165188921001640
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26
https://s20896.pcdn.co/wp-content/uploads/2016/12/advertised_mind_17.pdf
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27
https://smallbusiness.chron.com/toothpaste-marketing-strategies-68241.html
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28
https://www.ignytebrands.com/roi-of-branding/
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29
https://quizlet.com/373688765/advertising-exam-ch-5-flash-cards/
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30
https://shortyawards.com/7th/urban-decay-cosmetics
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31
https://www.marketingevolution.com/marketing-essentials/multi-touch-attribution
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32
https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-advertising/
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33
https://clearbit.com/blog/awareness-advertising
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34
https://www.adsoftheworld.com/campaigns/elimination-of-tooth-decay-1c89734b-0051-4119-b5ca-f1e4e7826481
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35
http://liakoo.com/urban-decay-rebrand
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36
https://www.acrwebsite.org/volumes/6570
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37
https://cxl.com/blog/digital-advertising/
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38
https://brandfinance.com/insights/setting-marketing-budgets
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39
https://latana.com/post/measure-campaign-effectiveness/
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40
http://www.beccababin.com/urban-decay-rebrand
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41
https://www.criteo.com/digital-advertising-glossary/
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42
https://www.nber.org/system/files/working_papers/w19520/w19520.pdf
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43
https://www.impactplus.com/blog/inclusive-marketing-examples
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44
https://www.studocu.com/en-ca/document/university-of-guelph-humber/marketing/ch-1-7-mcqs-mcqs-for-chapter1-7/29957608
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45
https://support.google.com/analytics/answer/1665189?hl=en
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46
https://analyticsartist.wordpress.com/2013/11/02/calculating-adstock-effect/
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47
https://www.growth-hackers.net/time-decay-attribution-model/
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48
https://www.glew.io/guides/how-do-you-pick-the-right-attribution-model-for-your-business
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49
https://www.r-bloggers.com/2017/12/a-multivariate-approach-to-adstock-rate-modeling-in-r/
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50
https://journals.sagepub.com/doi/10.1177/002224299906300103
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51
https://www.linkedin.com/pulse/brand-decay-anirudh-sharma
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52
https://repository.upenn.edu/cgi/viewcontent.cgi?article=1344&context=marketing_papers
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53
https://www.yellowhead.com/blog/best-display-ads-examples/
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54
https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2022/
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55
https://blog.ainfluencer.com/brand-advertising-examples/
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56
https://people.duke.edu/~jch8/bio/Papers/Kronrod%20Huber%20Ad%20wearout%20IJRM%202019.pdf
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57
https://www.tutorialspoint.com/brand_management/brand_management_quick_guide.htm
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58
https://www.billboardsaustralia.com.au/why--outdoor/why-outdoor
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59
https://www.fiercepharma.com/marketing/diabetes-brand-awareness-doldrums-healthcare-marketers-urged-engage-more-patients
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60
https://towardsdatascience.com/building-a-marketing-mix-model-in-r-3a7004d21239
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61
https://www.snowflake.com/guides/marketing-attribution
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62
https://www.business.com/articles/prevent-data-decay-from-ruining-your-crm/
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63
https://www.trustinsights.ai/blog/2022/04/so-what-social-media-advertising-and-attribution/
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64
https://exactag.com/introduction-marketing-attribution/
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65
https://www.pinterest.com/pin/40673202875053014/
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66
https://www.wordstream.com/blog/ws/2020/09/14/use-branding-to-improve-advertising
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67
https://saylordotorg.github.io/text_launch-advertising-and-promotion-in-real-time/s14-02-how-do-we-know-what-worked-eva.html
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68
https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/brand-building
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69
https://www.saasquatch.com/blog/marketing-attribution-models/
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70
https://www.campaignmonitor.com/resources/guides/email-list-building-new-era-email-marketing/
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71
https://www.facebook.com/business/help/1048474631953809
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72
https://www.semanticscholar.org/paper/Decay-Effects-in-Online-Advertising%3A-Quantifying-of-Havlena-Graham/c409adc7c863e6ac3ad3210b03efb47e7c56d384
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73
https://klientboost.com/facebook/facebook-ad-mistakes/
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74
https://mpra.ub.uni-muenchen.de/7683/4/MPRA_paper_7683.pdf
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75
https://www.smaato.com/guide-to-in-app-advertising/
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76
https://www.thriveability.co.uk/blog/thrives-favourite-creative-marketing-campaigns-of-2019
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77
https://adespresso.com/blog/google-ads-attribution-models/
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78
https://www.latentview.com/marketing-mix-modeling/
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79
https://www.academia.edu/18406999/A_model_of_brand_awareness_and_brand_attitude_advertising_strategies
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80
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7434385/
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81
https://windsor.ai/list-of-marketing-attribution-models/
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82
https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1001&context=pjh
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83
https://brands.joinstatus.com/advertising-on-tiktok
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84
https://adfirehealth.com/blog/hcp-marketing-guide-healthcare-advertising/
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85
https://www.listendata.com/2019/09/marketing-mix-modeling.html
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86
https://dl.acm.org/doi/pdf/10.1145/800290.811323
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87
https://www.unionbooth.com/photo-booth-event-marketing-san-diego
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88
https://www.marketingiq.co.uk/what-is-full-funnel-attribution-in-marketing/
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89
https://www.allresponsemedia.com/theres-no-diversity-without-disability-in-advertising/
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90
https://www.goinflow.com/blog/content-decay-ecommerce/
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91
https://neilpatel.com/blog/best-analytics-attribution-model/
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92
https://www.clickz.com/data-driven-mta-the-only-attribution-model-that-counts/258881/
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93
https://www.clairejarrett.com/google-ads-changes-2022/
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94
https://hevodata.com/learn/best-marketing-attribution-models-for-2021/
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95
https://www.callrail.com/blog/first-touch-vs-last-touch-attribution
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96
https://www.shopify.com/blog/marketing-attribution
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