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1 Nivea ads branded copycats of Dove's 'Real Beauty' campaign
https://www.marketingweek.com/nivea-ads-branded-copycats-of-doves-real-beauty-campaign/
Beiersdorf UK's attempt to reposition Nivea as a brand that communicates beauty as more than just looks is being criticised as a “rip-off” of rival Doves ...
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2 Nivea Campaigns that humanized the little blue tin
https://www.socialsamosa.com/2021/04/nivea-campaigns-that-humanized-the-little-blue-tin/
Nivea Campaigns have made their products synonymous with human traits and skincare practices with maternal care, here we uncap the little blue ...
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3 Nivea wants to inspire kindness by urging consumers to ...
https://www.marketingdive.com/news/nivea-wants-to-inspire-kindness-by-urging-consumers-to-rethink-soft/564355/
Skin care brand Nivea launched a campaign called “Rethink Soft” with the goal of changing the connotation of the word “soft” from being ...
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4 Why Nivea Is Still Touting The Power Of Touch In A World ...
https://www.thedrum.com/news/2021/02/10/why-nivea-still-touting-the-power-touch-world-where-it-s-almost-forbidden
Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how ...
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5 Nivea - Social Media Marketing Campaign Case Study
https://goatagency.com/case/nivea/
We have developed strategies that are product and campaign-specific, while keeping aligned with Nivea's tone of voice. Across campaigns we have raised awareness ...
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6 Buzz marketing Campaign with Flash Mob for Nivea - Pinterest
https://www.pinterest.com/pin/147985537731171174/
Buzz marketing Campaign with Flash Mob for Nivea · The art of the flash mob is a familiar trend in the advertising industry, can agencies and brands reinvent ...
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7 Nivea's 'White Is Purity' ad campaign didn't end well
https://www.washingtonpost.com/news/business/wp/2017/04/05/niveas-white-is-purity-ad-campaign-didnt-end-well/
Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked ...
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8 Nivea Ad Campaign Projects - Behance
https://www.behance.net/search/projects/?search=Nivea+Ad+Campaign&sort=recommended&time=month&ordinal=48&locale=en_US
Popular Schools · FANTASY AD FOR NIVEA. Save. FANTASY AD FOR NIVEA · NIVEA Ad Manipulation. Save · Manipulation/social media ad design - Nivea Sun. Save · CAMPAIGN ...
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9 Nivea - Marketing the Rainbow
https://marketingtherainbow.info/case%20studies/cs-health/nivea
In the summer of 2004, a targeted marketing campaign on the web sites Gay.com and PlanetOut.com led to a dramatic increase in brand awareness among gay men for ...
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10 Nivea unveils new campaign for its 'Naturally Good' skincare ...
https://indiantelevision.com/mam/marketing/mam/nivea-unveils-new-campaign-for-its-naturally-good-skincare-range-210909
Mumbai: Skincare brand Nivea has introduced its latest skincare innovation – 'Nivea Naturally Good'. The brand has unveiled its latest ...
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11 Daring women to dip with Nivea - Jack Morton
https://jackmorton.com/work/daring-women-to-dip-with-nivea/
Our Dare to Dip campaign for Nivea used live activations to create compelling content which was promoted through multiple Facebook activations.
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12 Intensive Case Study on the Marketing Strategy of Nivea - IIDE
https://iide.co/case-studies/marketing-strategy-of-nivea/
#UnlockYourSparkle featured the new face of Nivea – Parineeti Chopra, for the young girls to flaunt uniquely. The campaign revolved around the ...
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13 Nivea | Advertising Profile | See Their Ad Spend! | MediaRadar
https://advertisers.mediaradar.com/nivea-advertising-profile
Nivea is part of Maxingvest AG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad ...
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14 Nivea pulls 'White is Purity' ad campaign after public outrage
https://in.fashionnetwork.com/news/nivea-pulls-white-is-purity-ad-campaign-after-public-outrage,813823.html
Titled “White is Purity”, the new ad campaign was focused on highlighting Nivea's newest women's deodorant, specifically targeting the Middle Eastern market ...
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15 Nivea unveils a heart warming Mother's Day ad campaign
https://brandingforum.org/branding/campaigns/nivea-unveils-a-heart-warming-mothers-day-ad-campaign/
One of many Covid-related results is that young adults have been forced to move back with their parents. In Nivea's ad campaign, Anna returns ...
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16 NIVEA for Men Advertising Campaign - SlideShare
https://www.slideshare.net/CreativeDunning/nivea-for-men-advertising-campaign
10. CREATIVE OBJECTIVES Our objectives are to show that Nivea is a family of products for all ages andgain brand awareness and preference within men ages of 18 ...
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17 NIVEA | Adgully.com
https://www.adgully.com/tag/nivea
1 skincare brand, has launched its latest campaign for its all new revamped NIVEA Milk Delights Face Wash with.... October 31 ,2020. Marketing.
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18 NIVEA - "Get Closer" - AdForum
https://www.adforum.com/creative-work/ad/player/34476076/get-closer/nivea
NIVEA - "Get Closer" · FCB Hamburg Hamburg, Germany · Related Ads · Other Ads From This Campaign · Latest Ads · Popular this week ...
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19 Gaelle Delagrave on... Nivea Sun Kids 'The Protection ad'
https://www.marketingsociety.com/the-library/gaelle-delagrave-nivea-sun-kids-protection-ad
Founding partner and director at Mobbus shares her thoughts on marketing campaigns that have caught her eye this month. Which campaign has caught your ...
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20 'Nivea Soft Fresh Batch 2022 campaign is aimed at aiding ...
https://www.exchange4media.com/marketing-news/nivea-soft-fresh-batch-2022-campaign-is-aimed-at-aiding-digital-journey-of-gen-z-girls-122906.html
Nivea recently launched the second edition of Nivea Soft Fresh Batch campaign. On the occasion, Ajay Simha, Marketing Director - Nivea India ...
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21 NIVEA MEN Thailand: Facebook ads case study
https://z-p3-upload.facebook.com/business/success/nivea-men-thailand
Get inspired by Facebook marketing tools to help your company grow. Discover how NIVEA MEN successfully grew their business using Facebook ads.
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22 Nivea ups digital ad spend 250% for new campaign - Glossy
https://www.glossy.co/beauty/nivea-ups-digital-ad-spend-250-percent-for-new-campaign/
Nivea's Rethink Soft campaign that kicked off last week is part of a new strategy meant to align the brand with a stronger identity.
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23 Nivea teams with Liverpool FC to encourage men to open up
https://adage.com/creativity/work/nivea-men-encourages-men-open-campaign-liverpool-fc/2415336
Created by Publicis Groupe's Digitas U.K., the campaign launches online with a 60-second film featuring boys from Liverpool Football Club's ...
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24 Nivea accused of racism with fair skin advertising campaign in ...
https://qz.com/africa/1106557/nivea-accused-of-racism-with-fair-skin-advertising-campaign-in-africa
In Africa, this is a divisive tagline, and yet global skincare brand Nivea created a whole advertising campaign around attaining fairer skin ...
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25 Nivea Ad For 'Visibly Fairer Skin' Sparks Controversy In West ...
https://www.npr.org/sections/goatsandsoda/2017/10/20/558875377/nivea-ad-for-visibly-fairer-skin-sparks-controversy-in-west-africa
The ads promote Natural Fairness Body Lotion, a cream that promises, according to the tagline, "visibly fairer skin." The social media storm ...
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26 Influencer Marketing for Brands: NIVEA Marketing Case Study
https://imagency.com/nivea
NIVEA x Real Madrid | #PrepareWithNIVEAMen | Influencer Marketing Agency Case Study ... resulting in unprecedented impact for this NIVEA marketing campaign.
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27 NIVEA Launches New Brand Purpose – Kick-off with Digital ...
https://www.beiersdorf.com/newsroom/press-releases/all-press-releases/2021/01/28-nivea-launches-new-brand-purpose-kick-off-with-digital-film-twins
With the health benefits of skin-touch at the center of the #CareForHumanTouch purpose initiative, NIVEA is kicking off the campaign with a real ...
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28 This Nivea ad banned over 'extensive retouching'
https://www.cosmopolitan.com/uk/beauty-hair/news/a22256/nivea-ad-banned-airbrushing/
The ongoing debate over airbrushing is causing a storm once again, as Nivea has one of its ads banned by the Advertising Standards Authority ...
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29 The History of the First Consumer Ad | by Andrei Tapalaga ✒️
https://bettermarketing.pub/the-history-of-the-first-consumer-ad-36f8c5188bd8
After the first advert created in 1911/1912, Nivea tried a different and more conventional (at the time) type of advertising to see how it'd ...
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30 Ad Campaign from 'unique' Nivea - Digital Marketing by Dr Prem
https://drprem.com/digital-marketing/ad-campaign-from-unique-nivea
Nivea, the brand that is available in more than 200 countries has launched a new global advertising campaign for its ranges of skin care products.
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31 Nivea Pulls 'White Is Purity' Ad After Online Uproar
https://www.nytimes.com/2017/04/04/business/media/nivea-ad-online-uproar-racism.html
Nivea halted its Invisible For Black & White deodorant campaign on Tuesday after it was. Nivea halted its Invisible For Black & White ...
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32 Nivea adopts umbrella positioning for female products
https://www.campaignlive.com/article/nivea-adopts-umbrella-positioning-female-products/990088
Three new TV campaigns use the new tagline, including an ad for Nivea's new female deodorant Calm & Care, by DraftFCB London.
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33 summer nights illustration for nivea advertising campaign
https://www.illustrationx.com/artists/DannyAllison/105429
summer, fun, nivea, advertising, advert, camp, fire, beach, ... summer nights illustration for nivea advertising campaign by danny allison. beach and ...
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34 Brand communication of NIVEA. How Nivea creates its ... - GRIN
https://www.grin.com/document/342498
However, it is not easy to create an advertising campaign that generates people's interest, fascination, a great deal of product appeal, and creates recall ...
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35 NIVEA Launches “Rethink Soft” Campaign to Challenge ...
https://www.businesswire.com/news/home/20191003005217/en/NIVEA-Launches-%E2%80%9CRethink-Soft%E2%80%9D-Campaign-to-Challenge-Perception-of-Soft-Celebrate-Its-Power-and-Encourage-All-to-Choose-Soft
NIVEA Launches “Rethink Soft” Campaign to Challenge Perception of Soft, Celebrate Its Power, and Encourage All to Choose Soft.
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36 Nivea unveils campaign for its new skincare range 'Naturally ...
https://bestmediainfo.com/2021/09/nivea-unveils-campaign-for-its-new-skincare-range-naturally-good-featuring-taapsee-pannu
Ajay Simha, Marketing Director, Nivea India, said, “Nivea always aims to establish the promise of care in every product and campaign. Our new ...
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37 Nivea Declares 'White Is Purity' in a Facebook Post - The Cut
https://www.thecut.com/2017/04/nivea-white-is-purity-facebook-alt-right.html
What Could Possibly Go Wrong With Nivea's 'White Is Purity' Ad Campaign? ... It's not every day that deodorant becomes a rallying cry for hate ...
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38 Nivea Ads designs, themes, templates and ... - Dribbble
https://dribbble.com/tags/nivea_ads
Discover 1 Nivea Ads design on Dribbble. ... Retargeting Ads / Display Ads ad banner ad banners ads ads design banner design branding display.
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39 NIVEA's Latest Ad Breakdown | Audio Network UK
https://www.audionetwork.com/content/the-edit/expertise/nivea%E2%80%99s-latest-ad-breakdown
British surf champion Lucy Campbell takes to the waves for Nivea's latest campaign, aiming to #CutbackOnPlasticPollution.
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40 nivea-recivilize - Critical Media Project
https://criticalmediaproject.org/nivea-recivilize-2/
This image juxtaposes two ads for Nivea skincare products. In one, a black man is shown wearing a conservative white button-down shirt, grey sweater, ...
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41 Looking Like You Give A Damn: Crafting Masculinities – Nivea
https://blogs.reed.edu/anth344-spring2018-group03/2018/04/16/looking-like-you-give-a-damn-crafting-masculinities/
The slogan “Re-civilize yourself” was only used in this ad, with a black model, and appears in no other images or media in the campaign. The ...
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42 Nivea - Marketing & Advertising - Brand Equity
https://brandequity.economictimes.indiatimes.com/tag/nivea
The 360-degree campaign is launched on television and digital platforms and will further be amplified through various other media... · Nivea India announces Ajay ...
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43 Nivea Apologizes After A Slew Of Controversial Ad Campaigns
https://www.harpersbazaar.com.sg/life/culture/nivea-white-is-purity/
Nivea is the next target the internet have zeroed in on, thanks to their ads that left many furious and some scratching their heads in disbelief.
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44 Advertising campaign: NIVEA: As Simple as Black & White
https://adsspot.me/campaigns/nivea-as-simple-as-black-and-white-85a153fdb414
Watch NIVEA: As Simple as Black & White - creative ads campaign of Nivea in the world largest advertising archive.
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45 Nivea's sunscreen-sh*tting seagull is being hailed as 2016's ...
https://mashable.com/article/sunscreen-shitting-seagull
That's the premise of an ad campaign that one advertising legend ... In it, skin care brand Nivea conspired with a German ad agency, ...
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46 Nivea Print Campaign Becomes Kid Tracker for Beach Day
https://www.talientactiongroup.com/nivea-print-campaign-becomes-kid-tracker/
While elaborate, Nivea's campaign is a great example of the benefits of digital and print advertising working together. The ads, which were ...
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47 Trending from G/L: Nivea Reshapes Behaviors with Clever ...
https://geileon.com/trending-nivea-reshapes-behaviors-clever-marketing-campaign/
Trending from G/L: Nivea Reshapes Behaviors with Clever Marketing Campaign ... Nivea recently launched a guerilla marketing effort that focused on ...
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48 nivea marketing department
https://ilove.ebpl.org/sites/all/themes/bootstrap/wstho/nivea-marketing-department.html
Departments & Teams Sathorn | Beiersdorf Nivea pulls its 'White Is Purity' ad campaign after outcry ... Ekaterine Svanidze Brand Manager at Nestlé Georgia.
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49 Nivea Singapore launches innovative video ad campaign to ...
https://www.globalcosmeticsnews.com/nivea-singapore-launches-innovative-video-ad-campaign-to-promote-micellar-water-make-up-remover/
The Singapore arm of the Beiersdorf-owned Nivea brand has launched an innovative campaign to promote its Micellar Water products, ...
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50 Nivea Makes Us Ask Again: Why Is It So Hard to ... - Forbes
https://www.forbes.com/sites/jeffbercovici/2011/08/19/nivea-makes-us-ask-again-why-is-it-so-hard-to-make-non-racist-ads/
The latest failure is an ad from Nivea instructing its target ... comes up with a campaign that puckishly plays on stereotypes or speaks to ...
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51 Nivea Magazine Ad Really Protects With Removable Bracelet ...
https://www.adweek.com/creativity/nivea-magazine-ad-really-protects-removable-bracelet-tracks-your-child-beach-157490/
Enter sunscreen brand Nivea and FCB São Paolo with a campaign that basically provides you with a LoJack for your child.
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52 Social Media Analytics and Insights on Nivea - Unmetric
https://unmetric.com/brands/nivea
With their marketing mix of empowering campaigns to inadvertent controversial ads, Nivea has stood the test of time to emerge as a consistent player on ...
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53 Nivea's commercial about mental health in men: "Never Alone"
https://en.esloganmagazine.com/nivea-commercial-never-alone/
Nivea, Liverpool FC and the NGO Talk Club collaborate in this advertising campaign · Nivea's commercial in conjunction with Liverpool encourages men to talk ...
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54 Nivea Campaign Highlights Ad Industry's Cultural Sensitivity ...
https://www.huffpost.com/entry/nivea-ad-controversy_b_940564
Nivea Campaign Highlights Ad Industry's Cultural Sensitivity Problem. Anyone with even a modicum of racial sensitivity would be able to tell ...
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55 Beiersdorf | Nivea advertising & marketing assignments
https://www.adbrands.net/de/beiersdorf-de.htm
Witness this excellent campaign from FCB Mexico for Nivea Men, which leavens the heart-on-our-sleeve political correctness adopted recently by rivals ...
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56 Draftfcb's Nivea Jubilee Campaign | LBBOnline
https://www.lbbonline.com/news/draftfcbs-nivea-jubilee-campaign
Since that time, client and agency have been hard at work on Niveas biggest worldwide marketing campaign ever. Draftfcb's Nivea Jubilee ...
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57 Nivea Ad Campaign Degrading Natural Hair in Esquire
https://digitalloctician.com/is-this-a-degrading-natural-hair-ad/
Black Man in Nivea Campaign Natural Hair Is Uncivilized. Recently, there has been an increase in ad campaign's featuring women and men with natural hair.
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58 Nivea's “White Is Purity” Advertisement – Critical Analyses
https://sites.psu.edu/noahcriticalanalysis/2019/08/30/niveas-white-is-purity-advertisement/
In 2017, Nivea set forth on an ad campaign that lead to overwhelming backlash in the form of brutal online humiliation. The advertisement ...
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59 NIVEA India launches #SkincarePeNoBreak campaign ...
https://www.financialexpress.com/brandwagon/nivea-india-launches-skincarepenobreak-campaign-featuring-taapsee-pannu/2604981/
Available in two variants – Aloe Vera and Rose Water, the new gel-based body lotions provide non-greasy 24-hour hydration. NIVEA India has ...
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60 The Impact Of Advertising Campaigns In Advertising | Bartleby
https://www.bartleby.com/essay/The-Impact-Of-Advertising-Campaigns-In-Advertising-FCP5LBMNFR
I will focus on one specific case, the Nivea-Slim Complex cream, ... Nivea's misleading advertisement campaign represents an ethical challenge because it is ...
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61 Nivea Retracts Ad After Launching 'White is Purity' Campaign
https://www.ebony.com/nivea-white-purity-campaign/
German skin care brand, Nivea adds to this weeks' list of "What were you thinking?" after its "White is Purity" campaign ad.
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62 Nivea spends US$1.4bn to promote 100 years of skincare
https://www.campaignasia.com/video/nivea-spends-us1-4bn-to-promote-100-years-of-skincare/258296
The TV ads for all markets feature Nivea's iconic cream blue pots. The creative team who led the campaign included: Luis Dias, ...
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63 No one at Nivea really thought through their 'White Is Purity' ad ...
https://www.celebitchy.com/530574/no_one_at_nivea_really_thought_through_their_white_is_purity_ad_campaign/
Anything from Nivea, a German skincare company which has a bold new ad campaign: “WHITE IS PURITY.” The above image is Nivea's latest ad ...
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64 Nivea failed to “Give a Damn” | Media and Cultural Analysis ...
https://www.karanovic.org/courses/mca008/archives/1644
The marketing campaign illustrated how Nivea used stereotypes and associate certain characteristic with one race and not another.
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65 FCB Interface rolled out the latest ad campaign for Nivea
https://www.medianews4u.com/fcb-interface-rolled-latest-ad-campaign-nivea/
FCB Interface recently rolled out the latest an endearing new ad campaign for the launch of Nivea's Body Deodorizers for women.
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66 Nivea for Men Pulls Plug on Ad It Calls 'Offensive' - ABC News
https://abcnews.go.com/Business/nivea-men-pulls-plug-ad-calls-offensive/story?id=14342539
Summer's Eve Controversial Ad Campaign. Some believe the feminine hygiene product commercials play to stereotypes. Aug. 19, 2011 -- Nivea ...
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67 Racism in Nivea's "White Is Purity" Ad Campaign
https://studycorgi.com/racism-in-niveas-white-is-purity-ad-campaign/
In its recent international marketing campaign, Nivea used an advertisement to promote an antiperspirant. The slogan "White is purity" was ...
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68 Nivea's 'White Is Purity' Ad Campaign Is Under Fire - YouTube
https://www.youtube.com/watch?v=7fsM9LyxeHQ
Wochit Business
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69 Nivea apologizes for 'White is Purity' ad campaign praised by ...
http://www.nydailynews.com/news/world/nivea-pulls-white-purity-ad-campaign-praised-racists-article-1.3021487?cid=bitly
Skin care brand Nivea has apologized for a "White is Purity" campaign that outraged some and was praised by racists. The deodorant ad ...
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70 Nivea pulls 'white is purity' ad after outcry - CNN Business
https://money.cnn.com/2017/04/05/news/companies/nivea-white-is-purity-racist-ad/index.html
Beiersdorf (BDRFF), the Hamburg-based company that owns Nivea, Eucerin and other skincare brands, said it decided to take the advert down ...
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71 Nivea apologises for 'inappropriate and offensive' ad
https://www.thejournal.ie/nivea-apologises-for-inappropriate-and-offensive-ad-205405-Aug2011/
Beauty group Nivea has pulled its latest advertisement campaign over complaints that it was racist.
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72 Nivea Advertisement Analysis - 1019 Words - IPL.org
https://www.ipl.org/essay/Essay-On-Nivea-Advertising-FCA3ZL46G
While advertisements can take many forms, the desired result of an advertising campaign is often to convince an audience to either do something or to buy a ...
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73 Pepsi and Nivea: Whose fault is it when ad campaigns ... - BBC
https://www.bbc.com/news/newsbeat-39513432
Marketing teams at Pepsi and Nivea haven't had the best of weeks - but how do adverts like these get commissioned in the first place?
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74 Great Experiential Marketing: NIVEA's wearable protection ad
https://www.becausexm.com/blog/great-experiential-marketing-nivea-s-wearable-protection-ad
Because of this campaign, parents in Brazil were encouraged to link the idea of protecting their children with the NIVEA sunscreen brand.
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75 Rihanna Dropped From Nivea Campaign | News - BET
https://www.bet.com/article/9eq5is/rihanna-dropped-from-nivea-campaign
"This leads to a change in advertising strategy as well as marketing campaigns. Beiersdorf and Nivea thank Rihanna for her work with the ...
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76 Nivea's 'White is Purity' campaign pulled after uproar | The Star
https://www.thestar.com/business/2017/04/05/niveas-white-is-purity-campaign-pulled-after-uproar.html
This Nivea ad, which was intended to promote "Invisible for Black and White".
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77 Nivea Sparks Outrage With Skin Lightening Ads In Africa
https://stylecaster.com/beauty/nivea-skin-lightening-for-black-women-ad/
Nivea recently debuted an ad in Africa that promotes skin lightening ... The new campaign for their Natural Fairness Moisturizer in Nigeria, ...
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78 Skin care brand NIVEA launches new online 'The Perfect ...
https://campaignbrief.com/skin-care-brand-nivea-launches/
Digital marketing agency, Orchard, has created a new campaign for global skin care brand, NIVEA. 'The Perfect Place to Kiss' will launch ...
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79 Nivea debuts on TikTok launching its latest campaign
https://www.passionateinmarketing.com/sharethecare-nivea-debuts-on-tiktok-launching-its-latest-campaign/
As a brand, Nivea is known to spread the message of 'Trusted Care and Protection' in its each marketing campaign through most innovative ...
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80 NIVEA: A Whole New Layer of Protection - Medium
https://medium.com/perspectives-on-advertising/nivea-7e32c20e5d40
NIVEA Sun Kids: Protection Ad. Teaming up with FCB São Paulo, the Beiersdorf-owned brand launched an integrated campaign “The Protection Ad” ...
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81 Nivea Under Fire For Advertising Skin Lightening Product
https://www.huffingtonpost.co.uk/entry/nivea-visibly-fairer-skin-advert_uk_59e9b3afe4b0df10767c1c84
A Nivea advert promoting a product for “visibly fairer skin” has been branded racist across social media. The advert was showcased on TV and ...
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82 Nivea's Apology for “Re-Civilize” campaign - Brandingmag
https://www.brandingmag.com/2011/08/19/nivea%E2%80%99s-apology-for-%E2%80%9Cre-civilize%E2%80%9D-campaign/
It doesn't matter if we are white, black or yellow, English, American or Mongolian; plus brands often make ads based on equality – but Nivea's ...
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83 Nivea Apologizes for Ad Telling Black Men to 'Re-civilize ...
https://colorlines.com/article/nivea-apologizes-ad-telling-black-men-re-civilize-themselves/
The text of the ad tells readers: "Re-civilize yourself" and has the ... the first time Nivea's ads have caught people's attention for the wrong reasons.
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84 Nivea Men Active Age Moisturiser - Worry Wrinkle Ads
https://www.trendhunter.com/trends/nivea-men-active-age-moisturiser
As the Nivea Men Active Age Moisturiser ad campaign shows, there is more to worry about than the wrinkles on one's forehead.
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85 NIVEA TAPS NOWTHIS AS KEY DIGITAL PARTNER FOR ...
https://www.groupninemedia.com/press/nivea-taps-nowthis-as-key-digital-partner-for-new-rethink-soft-campaign
... announced today a new advertising partnership with NIVEA, ... The NowThis x NIVEA “Rethink Soft” campaign is produced by Group Nine's ...
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86 Marketing Crisis Case Study: Nivea's Racist Advertisement
https://www.business2community.com/crisis-management/marketing-crisis-case-study-niveas-racist-advertisement-0568250
When marketing your product or service, it's critical to keep in mind ... As a result of the negative reception to the ad campaign, Nivea ...
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87 NIVEA ANGERS AFRICANS WITH AD CAMPAIGN ...
https://brandspurng.com/2017/10/20/nivea-angers-africans-with-ad-campaign-promoting-lighter-skin/
Here we go again with Nivea. The beauty brand's current “Natural Fairness” ad campaign in parts of Africa and Asia promises to “restore and ...
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88 Nivea Marketing Campaign Touches On Brand's “Caring” Image
https://hbw.pharmaintelligence.informa.com/RS014221/Nivea-Marketing-Campaign-Touches-On-Brands-Caring-Image
Ad Campaign To Promote Nivea. Beiersdorf is launching the "Beauty is..." print, television and Internet campaign to create a unified, global identity for ...
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89 The Nivea Skin Care Product Ad Discussion Essay - Ivypanda
https://ivypanda.com/essays/the-nivea-skin-care-product-ad-discussion/
Usually, ads appeal to memory or emotional response. As a result, it creates a natural motivation response that triggers the mind to activate ...
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90 NIVEA's Advertisements Lacking Cross-Cultural Intelligence
https://toughnickel.com/industries/Can-Advertising-Improve-Race-Relations
NIVEA's "White Is Purity" Ad Lacks Cultural Sensitivity · Backlash to NIVEA's Racist Ads · What Did NIVEA Do?
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91 Nivea pulls 'white is purity' advert after online uproar
https://www.independent.co.uk/news/business/news/niveal-white-is-purity-advert-online-reaction-cream-a7667406.html
The advert was posted on the brand's Facebook page for two days. ... Nivea set off a controversy this week with an ad featuring the phrase ...
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92 Nivea pulls 'offensive' ad - Yahoo News
https://news.yahoo.com/blogs/lookout/nivea-pulls-offensive-ad-185220424.html
Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a ...
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