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Google Keyword Rankings for : advertising cultural studies
1
The importance of culture in advertising - Unruly
https://unruly.co/blog/article/2018/11/01/the-importance-of-culture-in-advertising/
This research allows us to see the correlation between emotions and culture in advertising. If we look at the 'Identity' dimension as an example ...
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https://unruly.co/blog/article/2018/11/01/the-importance-of-culture-in-advertising/
This research allows us to see the correlation between emotions and culture in advertising. If we look at the 'Identity' dimension as an example ...
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2
12.1 Advertising | Media and Culture - Lumen Learning
https://courses.lumenlearning.com/suny-massmedia/chapter/12-1-advertising/
Describe the impact of advertising on American consumerism and cultural values. ... During the late 1980s, studies showed that consumers were trending away ...
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https://courses.lumenlearning.com/suny-massmedia/chapter/12-1-advertising/
Describe the impact of advertising on American consumerism and cultural values. ... During the late 1980s, studies showed that consumers were trending away ...
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3
Advertising Decoded: The Importance of Cultural Context
https://www.greenbook.org/marketing-research/advertising-decoded-the-importance-of-cultural-context
As you can see, advertising contains underlying codes, the meaning of which differs across cultural contexts. By conducting market research through semiotic ...
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https://www.greenbook.org/marketing-research/advertising-decoded-the-importance-of-cultural-context
As you can see, advertising contains underlying codes, the meaning of which differs across cultural contexts. By conducting market research through semiotic ...
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4
advertising and commercial culture
https://uk.sagepub.com/sites/default/files/upm-assets/9401_book_item_9401.pdf
extended attention within historical and cultural studies to the symbolic meanings of commodities and commercial texts, together with their place.
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https://uk.sagepub.com/sites/default/files/upm-assets/9401_book_item_9401.pdf
extended attention within historical and cultural studies to the symbolic meanings of commodities and commercial texts, together with their place.
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5
Content Analysis in Cross-Cultural Advertising Research
https://www.acrwebsite.org/volumes/11104
ABSTRACT - Although content analysis is widely used in cross-cultural advertising research, its applicability in such settings has never been questioned.
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https://www.acrwebsite.org/volumes/11104
ABSTRACT - Although content analysis is widely used in cross-cultural advertising research, its applicability in such settings has never been questioned.
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6
a four-country study. Abstract: Cultural meaning transfer theory ...
https://uobrep.openrepository.com/bitstream/handle/10547/622217/B+Czarnecka+Cultural+meaning,+advertising+and+national+culture.pdf?sequence=2
Much prior research on reflections of culture in advertising has approached the subject through the examination of the use of cultural value appeals.
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https://uobrep.openrepository.com/bitstream/handle/10547/622217/B+Czarnecka+Cultural+meaning,+advertising+and+national+culture.pdf?sequence=2
Much prior research on reflections of culture in advertising has approached the subject through the examination of the use of cultural value appeals.
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7
Cross-cultural research in advertising: An assessment of ...
https://link.springer.com/article/10.1177/0092070394223002
The volume of scholarly work in cross-cultural advertising has been increasing in recent years. This study examines empirical studies in this area from a m.
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https://link.springer.com/article/10.1177/0092070394223002
The volume of scholarly work in cross-cultural advertising has been increasing in recent years. This study examines empirical studies in this area from a m.
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8
(PDF) Cross-cultural studies on the information content of ...
https://www.researchgate.net/publication/235311026_Cross-cultural_studies_on_the_information_content_of_service_advertising
PDF | Differences in cultural values may result in perceptual differences and thus necessitate the use of different advertising information ...
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https://www.researchgate.net/publication/235311026_Cross-cultural_studies_on_the_information_content_of_service_advertising
PDF | Differences in cultural values may result in perceptual differences and thus necessitate the use of different advertising information ...
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9
Advertising as a Cultural System - De Gruyter
https://www.degruyter.com/document/doi/10.1515/9783110853254.441/html?lang=en
Advertising as a Cultural System was published in Marketing and Semiotics on page 441.
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https://www.degruyter.com/document/doi/10.1515/9783110853254.441/html?lang=en
Advertising as a Cultural System was published in Marketing and Semiotics on page 441.
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10
Culture and "the Gaze" in Advertising - Owlcation
https://owlcation.com/social-sciences/What-Is-Culture-In-Our-Society
This article assesses what culture is, how advertising highlights ... Australian Cultural Studies 1993, John Frow and Meaghan Morris (Eds).
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https://owlcation.com/social-sciences/What-Is-Culture-In-Our-Society
This article assesses what culture is, how advertising highlights ... Australian Cultural Studies 1993, John Frow and Meaghan Morris (Eds).
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11
Culture, Perceived Value, and Advertising Acceptance
https://www.tandfonline.com/doi/full/10.1080/10496491.2019.1612495
Most of these studies have found that consumer acceptance has a positive influence on purchasing intentions or behavior. Acceptance of mobile ...
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https://www.tandfonline.com/doi/full/10.1080/10496491.2019.1612495
Most of these studies have found that consumer acceptance has a positive influence on purchasing intentions or behavior. Acceptance of mobile ...
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12
The Influence of Culture on Attitudes Towards Humorous ...
https://www.frontiersin.org/articles/10.3389/fpsyg.2019.01015/full
Humor has been widely used in advertising in recent decades. Various studies found that humor could significantly improve advertising ...
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https://www.frontiersin.org/articles/10.3389/fpsyg.2019.01015/full
Humor has been widely used in advertising in recent decades. Various studies found that humor could significantly improve advertising ...
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13
Cross‐cultural studies on the information content of service ...
https://www.emerald.com/insight/content/doi/10.1108/EUM0000000006211/full/html
Intends to test the relationship between cultural values and the information cues employed in service advertising, using an affective response approach instead ...
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https://www.emerald.com/insight/content/doi/10.1108/EUM0000000006211/full/html
Intends to test the relationship between cultural values and the information cues employed in service advertising, using an affective response approach instead ...
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14
Advertising and the Transformation of Screen Cultures
https://www.aup.nl/en/book/9789462989153/advertising-and-the-transformation-of-screen-cultures
Bo Florin is Professor of Cinema Studies at the Department for Media Studies, Stockholm University, Sweden. Patrick Vonderau. Patrick Vonderau ...
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https://www.aup.nl/en/book/9789462989153/advertising-and-the-transformation-of-screen-cultures
Bo Florin is Professor of Cinema Studies at the Department for Media Studies, Stockholm University, Sweden. Patrick Vonderau. Patrick Vonderau ...
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15
Cultural Research Tools and Components
https://digitalmarketinginstitute.com/resources/lessons/social-research_cultural-research-tools-and-components_5yq9
Cultural Research Tools and Components · Digital Marketing - Study Notes: · Tools · Geography · Influential figures and movements · Social intelligence reports.
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https://digitalmarketinginstitute.com/resources/lessons/social-research_cultural-research-tools-and-components_5yq9
Cultural Research Tools and Components · Digital Marketing - Study Notes: · Tools · Geography · Influential figures and movements · Social intelligence reports.
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16
Advertising as Cultural Production - ProQuest
https://search.proquest.com/openview/d4f4923e53dfb65ea52b9c9612c8aed8/1?pq-origsite=gscholar&cbl=18750
In particular, I aminspired by (and perhaps competing with) a collection of anthropologists who suddenlytook great interest in studying advertising agencies ...
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https://search.proquest.com/openview/d4f4923e53dfb65ea52b9c9612c8aed8/1?pq-origsite=gscholar&cbl=18750
In particular, I aminspired by (and perhaps competing with) a collection of anthropologists who suddenlytook great interest in studying advertising agencies ...
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17
The Effects of Culture on International Advertising Appeals
https://digitalcommons.unl.edu/journalismprojects/15/
It has been the least studied cultural dimension, and has not yet been widely adopted in intercultural studies. Therefore, another purpose of this study is ...
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https://digitalcommons.unl.edu/journalismprojects/15/
It has been the least studied cultural dimension, and has not yet been widely adopted in intercultural studies. Therefore, another purpose of this study is ...
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18
12.1 Advertising – Understanding Media and Culture
https://open.lib.umn.edu/mediaandculture/chapter/12-1-advertising-2/
Describe the impact of advertising on American consumerism and cultural values. ... During the late 1980s, studies showed that consumers were trending away ...
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https://open.lib.umn.edu/mediaandculture/chapter/12-1-advertising-2/
Describe the impact of advertising on American consumerism and cultural values. ... During the late 1980s, studies showed that consumers were trending away ...
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19
Ad Testing and Measurement - CultureRate:Ad - Collage Group
https://www.collagegroup.com/ad-testing-culture-rate-ad/
CultureRate:Ad offers brands a superior way to assess the cultural fluency of ads. ... CultureRate:Ad leverages 10+ years of research and expertise in the ...
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https://www.collagegroup.com/ad-testing-culture-rate-ad/
CultureRate:Ad offers brands a superior way to assess the cultural fluency of ads. ... CultureRate:Ad leverages 10+ years of research and expertise in the ...
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20
Advertising as a Cultural System - John F. Sherry, Jr.
https://www3.nd.edu/~jsherry/pdf/1987/Advertising%20as%20a%20Cultural%20System.PDF
science, and addresses the political dimensions of rhetoric. As an essay on the expressive domain of consumer research, this paper falls somewhere between the ...
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https://www3.nd.edu/~jsherry/pdf/1987/Advertising%20as%20a%20Cultural%20System.PDF
science, and addresses the political dimensions of rhetoric. As an essay on the expressive domain of consumer research, this paper falls somewhere between the ...
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21
Cultural Differences In The Perception And Recall ... - DigiNole
https://diginole.lib.fsu.edu/islandora/object/fsu:182946/datastream/PDF/view
Cultural Studies in Advertising . ... Development of the high-context advertisement . ... Table 3: Scale Used to measure Attitude toward Advertisement .
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https://diginole.lib.fsu.edu/islandora/object/fsu:182946/datastream/PDF/view
Cultural Studies in Advertising . ... Development of the high-context advertisement . ... Table 3: Scale Used to measure Attitude toward Advertisement .
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22
How Advertising Reflect Culture and Values - Amity University
https://www.amity.edu/gwalior/jccc/pdf/jccc-12-19-12.pdf
How Advertising Reflect Culture and Values: A Qualitative Analysis Study. Reneh Abokhoza ... Looking broadly at earlier studies, it appears that advertising ...
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https://www.amity.edu/gwalior/jccc/pdf/jccc-12-19-12.pdf
How Advertising Reflect Culture and Values: A Qualitative Analysis Study. Reneh Abokhoza ... Looking broadly at earlier studies, it appears that advertising ...
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23
Chapter 1: Undressing the Ad: Reading Culture in Advertising
https://www.jstor.org/stable/42975201
see behind the surface of a sign into its hidden cultural signifi- ... sion that a reader might get from quickly studying the ad- vertisement.
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https://www.jstor.org/stable/42975201
see behind the surface of a sign into its hidden cultural signifi- ... sion that a reader might get from quickly studying the ad- vertisement.
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24
Cross-Cultural Advertising Research: What Do We Know ...
https://www.semanticscholar.org/paper/Cross-Cultural-Advertising-Research%3A-What-Do-We-the-Dahl/ed9530b5d6bc66c29118af10a9ebe4a99318d1bb
Ever since Levitt's (1983) article The Globalization of Markets, in which he claimed that marketing can be standardised across cultures, the debate whether ...
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https://www.semanticscholar.org/paper/Cross-Cultural-Advertising-Research%3A-What-Do-We-the-Dahl/ed9530b5d6bc66c29118af10a9ebe4a99318d1bb
Ever since Levitt's (1983) article The Globalization of Markets, in which he claimed that marketing can be standardised across cultures, the debate whether ...
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25
Cross-Cultural Advertising Execution Style: Past Trends and ...
https://indjst.org/download-article.php?Article_Unique_Id=INDJST2389&Full_Text_Pdf_Download=True
Objectives: To provide a comprehensive review of cross-cultural advertising content literature and synthesize the conclusions of research studies of ...
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https://indjst.org/download-article.php?Article_Unique_Id=INDJST2389&Full_Text_Pdf_Download=True
Objectives: To provide a comprehensive review of cross-cultural advertising content literature and synthesize the conclusions of research studies of ...
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26
Bret Lefler: Visual Culture and Advertising
http://vjic.org/vjic2/?page_id=3055
Bret Lefler: Visual Culture and Advertising ... Journal of Multicultural and Cross-cultural Research in Art Education, 18, 37 – 40. ↩ ...
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http://vjic.org/vjic2/?page_id=3055
Bret Lefler: Visual Culture and Advertising ... Journal of Multicultural and Cross-cultural Research in Art Education, 18, 37 – 40. ↩ ...
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27
Toward a Critical Theory of Advertising by Harms and Kellner
https://pages.gseis.ucla.edu/faculty/kellner/Illumina%20Folder/kell6.htm
... critical research has addressed the social and cultural effects of mass ... Studies such as these have probed how advertising and mass media have ...
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https://pages.gseis.ucla.edu/faculty/kellner/Illumina%20Folder/kell6.htm
... critical research has addressed the social and cultural effects of mass ... Studies such as these have probed how advertising and mass media have ...
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28
Cultural Marketing and Consumer Culture Theory
https://www.imca.usi.ch/cultural-marketing-and-consumer-culture-theory
Cultural Branding and Storytelling. We pursue research on brands as conversational devices with various publics and as resources for consumers. At IMCA, ...
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https://www.imca.usi.ch/cultural-marketing-and-consumer-culture-theory
Cultural Branding and Storytelling. We pursue research on brands as conversational devices with various publics and as resources for consumers. At IMCA, ...
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29
Cross-Cultural Content Analysis of Advertising from the United ...
https://www.bookpump.com/dps/pdf-b/1120842b.pdf
The phenomenon of advertising has long been a subject of research in several disciplines such as mass communication, marketing, sociology, cultural anthropology ...
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https://www.bookpump.com/dps/pdf-b/1120842b.pdf
The phenomenon of advertising has long been a subject of research in several disciplines such as mass communication, marketing, sociology, cultural anthropology ...
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30
Cultural Intermediaries as Shapers of Emerging Cul - CORE
https://core.ac.uk/download/pdf/187741390.pdf
Multiple Dimensions of Mediation Within Transnational Advertising Production: Cultural ... who once popularized it in media and cultural studies—especially ...
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https://core.ac.uk/download/pdf/187741390.pdf
Multiple Dimensions of Mediation Within Transnational Advertising Production: Cultural ... who once popularized it in media and cultural studies—especially ...
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31
Advertising Diversity - Duke University Press
https://www.dukeupress.edu/advertising-diversity
Shalini Shankar is Associate Professor of Anthropology and Asian American Studies at Northwestern University. She is the author of Desi Land: Teen Culture, ...
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https://www.dukeupress.edu/advertising-diversity
Shalini Shankar is Associate Professor of Anthropology and Asian American Studies at Northwestern University. She is the author of Desi Land: Teen Culture, ...
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32
Media Advertising and Impact on Social and Cultural Elements
https://www.abacademies.org/articles/media-advertising-and-impact-on-social-and-cultural-elements-10024.html
Studies in Higher Education, 40(2), 329-349. Economist, (2004) “The harder hard sell” available at http://www.economist.com/node/2787854. Yang, X ...
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https://www.abacademies.org/articles/media-advertising-and-impact-on-social-and-cultural-elements-10024.html
Studies in Higher Education, 40(2), 329-349. Economist, (2004) “The harder hard sell” available at http://www.economist.com/node/2787854. Yang, X ...
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33
Investigating the cultural influences on advertising style in the ...
https://www.research.manchester.ac.uk/portal/files/160455676/FULL_TEXT.PDF
Cross-cultural advertising studies examining the degree of standardization do not tend to include the verbal communication style of.
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https://www.research.manchester.ac.uk/portal/files/160455676/FULL_TEXT.PDF
Cross-cultural advertising studies examining the degree of standardization do not tend to include the verbal communication style of.
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34
A Cross-Cultural Analysis of Advertisements from High ... - ERIC
https://eric.ed.gov/?id=EJ1103456
With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets.
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https://eric.ed.gov/?id=EJ1103456
With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets.
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35
Sport, Culture and Advertising Identities, Commodities and the ...
https://www.routledge.com/Sport-Culture-and-Advertising-Identities-Commodities-and-the-Politics/Jackson-Andrews/p/book/9780415339926
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, ...
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https://www.routledge.com/Sport-Culture-and-Advertising-Identities-Commodities-and-the-Politics/Jackson-Andrews/p/book/9780415339926
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, ...
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36
Advertising: A cultural economy - Open Research Online
http://oro.open.ac.uk/4527/
This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising ...
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http://oro.open.ac.uk/4527/
This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising ...
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37
Cross-Cultural Models in International Advertising and ...
https://www.atlantis-press.com/article/125956631.pdf
Past advertising and marketing research has employed two distinct approaches to understanding consumer behavior. Some studies have used the informational social ...
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https://www.atlantis-press.com/article/125956631.pdf
Past advertising and marketing research has employed two distinct approaches to understanding consumer behavior. Some studies have used the informational social ...
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38
When Does Culture Matter in Marketing?
https://www.gsb.stanford.edu/insights/when-does-culture-matter-marketing
Research explores the circumstances under which culture influences consumer-purchasing decisions. ... Cultural biases influence purchasing behavior when ...
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https://www.gsb.stanford.edu/insights/when-does-culture-matter-marketing
Research explores the circumstances under which culture influences consumer-purchasing decisions. ... Cultural biases influence purchasing behavior when ...
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39
Humor in Cross-cultural Advertising - ScienceDirect.com
https://www.sciencedirect.com/science/article/pii/S1877042814039263/pdf?md5=9e8017cb8a7546d92e4acb1a2e8d47f7&pid=1-s2.0-S1877042814039263-main.pdf
Both studies use the example of Germany and Spain for cross-cultural comparisons. Study 1 analyzes 418. Spanish and 748 German print advertisements.
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https://www.sciencedirect.com/science/article/pii/S1877042814039263/pdf?md5=9e8017cb8a7546d92e4acb1a2e8d47f7&pid=1-s2.0-S1877042814039263-main.pdf
Both studies use the example of Germany and Spain for cross-cultural comparisons. Study 1 analyzes 418. Spanish and 748 German print advertisements.
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40
FRAMING ADVERTISING: CULTURAL ANALYSIS AND THE ...
https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=d839ad065a4f447be7931b05c1410340d5a88bfb
the market criticises the tendency within cultural studies to produce textual analyses of advertising and other representations without talking about 'real ...
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https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=d839ad065a4f447be7931b05c1410340d5a88bfb
the market criticises the tendency within cultural studies to produce textual analyses of advertising and other representations without talking about 'real ...
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41
Use Cultural Research to Ensure Marketing Campaigns ...
https://crayonsandmarketers.com/cultural-research/use-cultural-research-to-ensure-marketing-campaigns-resonate-with-u-s-hispanics/
Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover ...
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https://crayonsandmarketers.com/cultural-research/use-cultural-research-to-ensure-marketing-campaigns-resonate-with-u-s-hispanics/
Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover ...
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42
Culture and Internet Consumption: Contributions from Cross ...
https://academic.oup.com/jcmc/article/11/1/192/4616663
Abstract. Cross-cultural marketing and advertising research reveal important influences of culture on the global consumption of the Internet ...
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https://academic.oup.com/jcmc/article/11/1/192/4616663
Abstract. Cross-cultural marketing and advertising research reveal important influences of culture on the global consumption of the Internet ...
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43
INTERRELATION BETWEEN CULTURE AND ADVERTISING ...
http://www.ijstm.com/images/short_pdf/1494566343_C862ijstm.pdf
Keywords - advertisements, culture , life style , society ,universal platform . I.Introduction. The phenomenon of Advertising has long been a topic of research ...
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http://www.ijstm.com/images/short_pdf/1494566343_C862ijstm.pdf
Keywords - advertisements, culture , life style , society ,universal platform . I.Introduction. The phenomenon of Advertising has long been a topic of research ...
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44
Advertising and Anthropology: Ethnographic Practice and ...
https://www8.gsb.columbia.edu/researcharchive/articles/25979
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives ... and professional relationships and include multiple case studies.
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https://www8.gsb.columbia.edu/researcharchive/articles/25979
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives ... and professional relationships and include multiple case studies.
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45
framing advertising: cultural analysis and the incrimination of ...
https://www.taylorfrancis.com/chapters/edit/10.4324/9781315004853-9/framing-advertising-cultural-analysis-incrimination-visual-texts-mica-nava
In this chapter I shall explore how, and also speculate why, advertising has been ... incriminated - in a number of (broadly Marxist) cultural studies ...
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https://www.taylorfrancis.com/chapters/edit/10.4324/9781315004853-9/framing-advertising-cultural-analysis-incrimination-visual-texts-mica-nava
In this chapter I shall explore how, and also speculate why, advertising has been ... incriminated - in a number of (broadly Marxist) cultural studies ...
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46
MA Brands, Communication & Culture
https://www.gold.ac.uk/pg/ma-brands-communication-culture/
What kinds of industries do Media, Communications and Cultural Studies graduates work in? Advertising, marketing and PR. Advertising is a creative and fast- ...
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https://www.gold.ac.uk/pg/ma-brands-communication-culture/
What kinds of industries do Media, Communications and Cultural Studies graduates work in? Advertising, marketing and PR. Advertising is a creative and fast- ...
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47
a cross-cultural comparison of - TTU DSpace Home
https://ttu-ir.tdl.org/bitstream/handle/2346/59873/3129500693135.pdf?sequence=1&isAllowed=y
important research tool in studies of consumer behavior. ... culture, suggest that further research on cultural appeals in advertising might be useful.
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https://ttu-ir.tdl.org/bitstream/handle/2346/59873/3129500693135.pdf?sequence=1&isAllowed=y
important research tool in studies of consumer behavior. ... culture, suggest that further research on cultural appeals in advertising might be useful.
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48
A Cross-Cultural Analysis of Women's Magazine Advertising ...
https://www.academia.edu/6673135/The_Construction_of_Beauty_A_Cross_Cultural_Analysis_of_Womens_Magazine_Advertising
As a media genre, advertising offers a unique opportunity to study how the beauty ideal is constructed across cultures. This research analyzes the content ...
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https://www.academia.edu/6673135/The_Construction_of_Beauty_A_Cross_Cultural_Analysis_of_Womens_Magazine_Advertising
As a media genre, advertising offers a unique opportunity to study how the beauty ideal is constructed across cultures. This research analyzes the content ...
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49
Global marketing and advertising : understanding cultural ...
https://opac.library.msu.ac.zw/cgi-bin/koha/opac-detail.pl?biblionumber=152994&query_desc=su%3AAdvertising%20and%20media%20and%20(%20(%20allrecords%2CAlwaysMatches%3A''%20not%20onloan%2CAlwaysMatches%3A'')%20and%20(lost%2Cst-numeric%3D0)%20)
Global marketing and advertising : understanding cultural paradoxes created by ... Cross-cultural studies | -- Consumer behavior -- Cross-cultural studies.
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https://opac.library.msu.ac.zw/cgi-bin/koha/opac-detail.pl?biblionumber=152994&query_desc=su%3AAdvertising%20and%20media%20and%20(%20(%20allrecords%2CAlwaysMatches%3A''%20not%20onloan%2CAlwaysMatches%3A'')%20and%20(lost%2Cst-numeric%3D0)%20)
Global marketing and advertising : understanding cultural paradoxes created by ... Cross-cultural studies | -- Consumer behavior -- Cross-cultural studies.
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50
Cross-Cultural Globalization of Advertisements
https://cdn.ymaws.com/www.psichi.org/resource/resmgr/journal_2016/Summer16JNAllen.pdf
the realm of consumer culture and advertising strategies, opinions vary on the ... study replicated and extended Lin's (2001) research on cultural values.
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https://cdn.ymaws.com/www.psichi.org/resource/resmgr/journal_2016/Summer16JNAllen.pdf
the realm of consumer culture and advertising strategies, opinions vary on the ... study replicated and extended Lin's (2001) research on cultural values.
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51
Language Barriers In Global Advertising Cultural Studies Essay
https://www.ukessays.com/essays/cultural-studies/language-barriers-in-global-advertising-cultural-studies-essay.php
Strategic advertising and marketing of recent years are not now same for each continent and country, but it started to change.
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https://www.ukessays.com/essays/cultural-studies/language-barriers-in-global-advertising-cultural-studies-essay.php
Strategic advertising and marketing of recent years are not now same for each continent and country, but it started to change.
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52
Advertising and Consumer Culture | Arts and Science ONLINE
https://www.queensu.ca/artsci_online/courses/advertising-and-consumer-culture
We shall critically examine theories and case studies primarily from North America. Please note: This course is typically offered in the fall term. Learning ...
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https://www.queensu.ca/artsci_online/courses/advertising-and-consumer-culture
We shall critically examine theories and case studies primarily from North America. Please note: This course is typically offered in the fall term. Learning ...
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53
Cultural Marketing Services - Minneapolis - Prisma International
https://www.prisma.com/services/cultural-marketing/
Cultural Marketing Services · Culture is a powerful force. · Cultural Consulting · NameBridge™ Global Brand Name Testing · Cultural Market Research · Multilingual ...
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https://www.prisma.com/services/cultural-marketing/
Cultural Marketing Services · Culture is a powerful force. · Cultural Consulting · NameBridge™ Global Brand Name Testing · Cultural Market Research · Multilingual ...
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54
Advertising Consumerism | Course Catalog - The New School
https://courses.newschool.edu/courses/PLDS4079
This course examines advertising as a tool of consumer culture in America in ... Essays in cultural studies, popular and material culture, literature and ...
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https://courses.newschool.edu/courses/PLDS4079
This course examines advertising as a tool of consumer culture in America in ... Essays in cultural studies, popular and material culture, literature and ...
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55
Dissertation Prospectus: Advertising as Cultural Production
https://poorvucenter.yale.edu/sites/default/files/files/Prospectus_Cohen.pdf
Central Research Question. How do advertising professionals evaluate campaign ideas? How do they generate and identify a creative idea? How do ...
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https://poorvucenter.yale.edu/sites/default/files/files/Prospectus_Cohen.pdf
Central Research Question. How do advertising professionals evaluate campaign ideas? How do they generate and identify a creative idea? How do ...
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56
Advertising, Cultural Criticism & Pedagogy: - Sut Jhally Website
http://www.sutjhally.com/articles/advertisingcultura/
SJ: I really don't see myself as a cultural critic. ... As somebody who studies advertising and wants people to think about the world they live in and ...
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http://www.sutjhally.com/articles/advertisingcultura/
SJ: I really don't see myself as a cultural critic. ... As somebody who studies advertising and wants people to think about the world they live in and ...
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57
A Comparative Study of Ad Preference and Cultural ...
https://ieeca.org/journal/index.php/JEECAR/article/view/115
Should Advertising Be Standardized Based on Specific Cultural Dimensions? ... Hofstede, G. National Cultures in Four Dimensions, International Studies of ...
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https://ieeca.org/journal/index.php/JEECAR/article/view/115
Should Advertising Be Standardized Based on Specific Cultural Dimensions? ... Hofstede, G. National Cultures in Four Dimensions, International Studies of ...
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58
Culture in Advertising - Commisceo Global
https://www.commisceo-global.com/blog/culture-in-advertising
How do cultural differences impact the advertising world? We give you some great case studies to demonstrate the influence of campaigns on foreign ...
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https://www.commisceo-global.com/blog/culture-in-advertising
How do cultural differences impact the advertising world? We give you some great case studies to demonstrate the influence of campaigns on foreign ...
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59
Promotional Media: Public Relations, Advertising and Market…
https://www.postgrad.com/goldsmiths-university-of-london-media-communications-and-cultural-studies-promotional-media-public-relations-advertising-and-marketing/course/
The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research ...
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https://www.postgrad.com/goldsmiths-university-of-london-media-communications-and-cultural-studies-promotional-media-public-relations-advertising-and-marketing/course/
The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research ...
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60
Cultural Market Research - TransCultures
https://www.transcultures.com/cultural-market-research/
TransCultures offers Cultural Market Research for the market research community. Cultural Research describes the process by which products and supporting ...
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https://www.transcultures.com/cultural-market-research/
TransCultures offers Cultural Market Research for the market research community. Cultural Research describes the process by which products and supporting ...
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61
Major Mistakes Made in Cross-Cultural Marketing Research
https://www.cairn.info/load_pdf.php?ID_ARTICLE=PROJ_021_0013&download=1
another follow-up study was done specifically focusing on cross-cultural research in advertising by samiee and jeong in 1994. not surprisingly, many.
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https://www.cairn.info/load_pdf.php?ID_ARTICLE=PROJ_021_0013&download=1
another follow-up study was done specifically focusing on cross-cultural research in advertising by samiee and jeong in 1994. not surprisingly, many.
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62
Cross Cultural Marketing And Advertising - Free Essay Example
https://edubirdie.com/examples/cross-cultural-marketing-and-advertising/
To meet cultural demands of the targeted audience it is imperative to conduct a cross-cultural research in order to understand the requirements ...
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https://edubirdie.com/examples/cross-cultural-marketing-and-advertising/
To meet cultural demands of the targeted audience it is imperative to conduct a cross-cultural research in order to understand the requirements ...
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63
Ensuring Cultural Sensitivity in Your Marketing and Advertising
https://www.cmswire.com/digital-marketing/ensuring-cultural-sensitivity-in-your-marketing-and-advertising/
Companies have to take into account cultural differences when creating ads. The ad may be well crafted in its native market, but it is different ...
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https://www.cmswire.com/digital-marketing/ensuring-cultural-sensitivity-in-your-marketing-and-advertising/
Companies have to take into account cultural differences when creating ads. The ad may be well crafted in its native market, but it is different ...
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64
Short Narrative Advertising and Cultural Heritage - P.O.V
https://pov.imv.au.dk/Issue_23/section_1/artc1A.html
The material has been digitalised with support from the Research Council for Culture and Communication (the advertising films) and the Ministry of Culture ...
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https://pov.imv.au.dk/Issue_23/section_1/artc1A.html
The material has been digitalised with support from the Research Council for Culture and Communication (the advertising films) and the Ministry of Culture ...
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65
Advertising Courses - University Catalogs
https://catalog.utexas.edu/general-information/coursesatoz/adv/
Fulfills the communication and culture requirement in the College of Communication. ADV 318J. Introduction to Integrated Brand Communication. The functions of ...
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https://catalog.utexas.edu/general-information/coursesatoz/adv/
Fulfills the communication and culture requirement in the College of Communication. ADV 318J. Introduction to Integrated Brand Communication. The functions of ...
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66
Social studies of marketing - Wikipedia
https://en.wikipedia.org/wiki/Social_studies_of_marketing
It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption.
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https://en.wikipedia.org/wiki/Social_studies_of_marketing
It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption.
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67
understanding cultural paradoxes / Marieke de Mooij.
https://catalog.library.vanderbilt.edu/discovery/fulldisplay/alma991031134349703276/01VAN_INST:vanui
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.-book. ... Consumer behavior -- Cross-cultural studies.
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https://catalog.library.vanderbilt.edu/discovery/fulldisplay/alma991031134349703276/01VAN_INST:vanui
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.-book. ... Consumer behavior -- Cross-cultural studies.
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68
Institute of Cultural Studies - About UMCS - Main page - UMCS
https://www.umcs.pl/en/institute-of-cultural-studies,24521.htm
Visual identification system · Ordering of advertising materials · Social media · Logotypes · Institutes · UMCS Folder - Power of Relations ...
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https://www.umcs.pl/en/institute-of-cultural-studies,24521.htm
Visual identification system · Ordering of advertising materials · Social media · Logotypes · Institutes · UMCS Folder - Power of Relations ...
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69
Horowitz Launches Culture Check™, an Advertising Insights ...
https://www.horowitzresearch.com/news/horowitz-launches-culture-check-an-advertising-insights-solution-for-testing-cultural-relevancy-and-sensitivity/
A new study from Horowitz Research on consumer sentiment during the COVID-19 crisis underscores the truth of the adage “all politics are ...
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https://www.horowitzresearch.com/news/horowitz-launches-culture-check-an-advertising-insights-solution-for-testing-cultural-relevancy-and-sensitivity/
A new study from Horowitz Research on consumer sentiment during the COVID-19 crisis underscores the truth of the adage “all politics are ...
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70
MECS312: Advertising and Marketing
https://mecs.ukzn.ac.za/howard-college/modules-howard-college/mecs312-advertising-and-marketing/
Fukamisa Intsha Film Project. About Media and Cultural studies (MECS) department at the University of KwaZulu-Natal,... ... Collaboration with Capital Radio ...
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https://mecs.ukzn.ac.za/howard-college/modules-howard-college/mecs312-advertising-and-marketing/
Fukamisa Intsha Film Project. About Media and Cultural studies (MECS) department at the University of KwaZulu-Natal,... ... Collaboration with Capital Radio ...
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71
Journal of Cultural Marketing Strategy
https://www.henrystewartpublications.com/jcms
Journal of Cultural Marketing Strategy is the new peer-reviewed journal publishing case studies, in-depth articles and research on multicultural marketing.
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https://www.henrystewartpublications.com/jcms
Journal of Cultural Marketing Strategy is the new peer-reviewed journal publishing case studies, in-depth articles and research on multicultural marketing.
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72
Cross-Cultural Advertising Strategies in Japanese vs ...
https://web.uri.edu/iaics/files/06-Yuko-Koga-Bethyl-A.-Pearson.pdf
Intercultural Communication Studies II:1:1992. Koga. & Pearson. 85. Cross-Cultural Advertising Strategies in. Japanese vs. American Women's Magazines.
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https://web.uri.edu/iaics/files/06-Yuko-Koga-Bethyl-A.-Pearson.pdf
Intercultural Communication Studies II:1:1992. Koga. & Pearson. 85. Cross-Cultural Advertising Strategies in. Japanese vs. American Women's Magazines.
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73
Consumer Responses to Sex Appeal Advertising: A Cross ...
https://research-repository.uwa.edu.au/en/publications/consumer-responses-to-sex-appeal-advertising-a-cross-cultural-stu-2
Dive into the research topics of 'Consumer Responses to Sex Appeal Advertising: A Cross-Cultural Study'. Together they form a unique fingerprint.
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https://research-repository.uwa.edu.au/en/publications/consumer-responses-to-sex-appeal-advertising-a-cross-cultural-stu-2
Dive into the research topics of 'Consumer Responses to Sex Appeal Advertising: A Cross-Cultural Study'. Together they form a unique fingerprint.
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74
Cross-cultural advertising campaigns and the translation of ...
https://rshare.library.ryerson.ca/articles/thesis/Cross-cultural_advertising_campaigns_and_the_translation_of_humour/14655207
Using Robertson's theory of glocalization, advertisers can use cultural adaptation to create effective humorous cross-cultural advertising ...
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https://rshare.library.ryerson.ca/articles/thesis/Cross-cultural_advertising_campaigns_and_the_translation_of_humour/14655207
Using Robertson's theory of glocalization, advertisers can use cultural adaptation to create effective humorous cross-cultural advertising ...
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75
5 Examples of Cross-Cultural Marketing We Love
https://www.findabledigitalmarketing.com/blog/cross-cultural-marketing-examples/
Here is what we've learned from cross-cultural marketing examples, ... studying industry examples, and through academic studies.
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https://www.findabledigitalmarketing.com/blog/cross-cultural-marketing-examples/
Here is what we've learned from cross-cultural marketing examples, ... studying industry examples, and through academic studies.
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76
Testing Cross-Cultural Perceptions of Kawaii Appeals
https://epublications.marquette.edu/cgi/viewcontent.cgi?article=1263&context=theses_open
Although there are abundant studies on the Japanese kawaii culture, ... A dominant trend in cross-cultural advertising research is concerned with the.
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https://epublications.marquette.edu/cgi/viewcontent.cgi?article=1263&context=theses_open
Although there are abundant studies on the Japanese kawaii culture, ... A dominant trend in cross-cultural advertising research is concerned with the.
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77
Using Surveys to Uphold Cultural Marketing and Appeal to ...
https://resources.pollfish.com/market-research/using-surveys-to-uphold-cultural-marketing-and-appeal-to-customers/
There are several major undertakings in cultural marketing. First off, a business must become versed in several cultural matters, as they relate to their ...
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https://resources.pollfish.com/market-research/using-surveys-to-uphold-cultural-marketing-and-appeal-to-customers/
There are several major undertakings in cultural marketing. First off, a business must become versed in several cultural matters, as they relate to their ...
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78
Media, Rhetoric, and Cultural Studies - UIC English
https://engl.uic.edu/programs/undergraduate-studies/our-majors-and-minors/media-rhetoric-and-cultural-studies/
We use Cookies on this site to enhance your experience and improve our marketing efforts. Click on “About Cookies” to learn more.
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https://engl.uic.edu/programs/undergraduate-studies/our-majors-and-minors/media-rhetoric-and-cultural-studies/
We use Cookies on this site to enhance your experience and improve our marketing efforts. Click on “About Cookies” to learn more.
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79
6 Examples of Brands Who Got Multicultural Marketing Right
https://www.refuelagency.com/blog/multicultural/examples-of-brands-who-got-multicultural-marketing-right/
Here are a few multicultural marketing examples from brands that got their ... the Superbowl and a prime example of successful cross cultural advertising.
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https://www.refuelagency.com/blog/multicultural/examples-of-brands-who-got-multicultural-marketing-right/
Here are a few multicultural marketing examples from brands that got their ... the Superbowl and a prime example of successful cross cultural advertising.
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80
Cultural Representation of Female Images in Advertising
https://www.scirp.org/pdf/oalibj_2022051016255697.pdf
Multicultural studies surged up in the 1990s around the issues of race, gender, sexuality, class and identity in especially the media or popular ...
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https://www.scirp.org/pdf/oalibj_2022051016255697.pdf
Multicultural studies surged up in the 1990s around the issues of race, gender, sexuality, class and identity in especially the media or popular ...
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81
ADV - Advertising | University of Illinois Urbana-Champaign
http://catalog.illinois.edu/courses-of-instruction/adv/
Advertising will be studied as a cultural force and social institution. Its role will be examined in relation to communications, economics, and political ...
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http://catalog.illinois.edu/courses-of-instruction/adv/
Advertising will be studied as a cultural force and social institution. Its role will be examined in relation to communications, economics, and political ...
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82
Effects Of Sexist Advertising In Women Cultural Studies
https://studymoose.com/effects-of-sexist-advertising-in-women-cultural-studies-essay
Essay Sample: Sexism is an actual strategy in advertisement, especially against women, although it has been appreciated like more violent in past, ...
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https://studymoose.com/effects-of-sexist-advertising-in-women-cultural-studies-essay
Essay Sample: Sexism is an actual strategy in advertisement, especially against women, although it has been appreciated like more violent in past, ...
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83
Introductory Guide to Critical / Cultural Studies
https://www.mastersincommunications.com/research/critical-cultural-studies/
Learn about the history and impact of critical/cultural studies, ... within culture, especially in its most mundane forms – places like advertisements, ...
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https://www.mastersincommunications.com/research/critical-cultural-studies/
Learn about the history and impact of critical/cultural studies, ... within culture, especially in its most mundane forms – places like advertisements, ...
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84
Translation and cultural mediation: The case of advertising in ...
https://benjamins.com/catalog/tis.1.2.05qui
Drawing primarily on work published in the area of cultural studies and on such concepts as low/high context cultures, high/low power distance cultures, ...
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https://benjamins.com/catalog/tis.1.2.05qui
Drawing primarily on work published in the area of cultural studies and on such concepts as low/high context cultures, high/low power distance cultures, ...
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85
Role Portrayal of Women in Advertising: An Empirical Study
https://vc.bridgew.edu/jiws/vol22/iss9/16/
She has published 26 books and 46 research papers in the areas of gender studies, advertising, cultural studies, and communication in reputed journals.
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https://vc.bridgew.edu/jiws/vol22/iss9/16/
She has published 26 books and 46 research papers in the areas of gender studies, advertising, cultural studies, and communication in reputed journals.
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86
Effect of Cultural Distinctiveness and Perception of Digital ...
https://mdpi-res.com/d_attachment/information/information-12-00072/article_deploy/information-12-00072-v2.pdf?version=1612781186
This research examines how norm-congruent attitudes toward digital advertising (hereafter. ADA) may operate as a process variable that mediates ...
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https://mdpi-res.com/d_attachment/information/information-12-00072/article_deploy/information-12-00072-v2.pdf?version=1612781186
This research examines how norm-congruent attitudes toward digital advertising (hereafter. ADA) may operate as a process variable that mediates ...
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87
Advertising and Public Relations | University of Tampa
https://www.ut.edu/academics/college-of-arts-and-letters/communication-degrees/advertising-and-public-relations
Core courses provide foundations in advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, ...
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https://www.ut.edu/academics/college-of-arts-and-letters/communication-degrees/advertising-and-public-relations
Core courses provide foundations in advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, ...
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88
Williams, Raymond — The Magic of Advertising (1961)
https://readings.design/PDF/Williams,%20Raymond%20%E2%80%94%20The%20Magic%20of%20Advertising%20(1961).pdf
It belongs to an older form of British-orientated cultural studies than the other essays collected here, but one that it is important not to forget. It stands ...
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https://readings.design/PDF/Williams,%20Raymond%20%E2%80%94%20The%20Magic%20of%20Advertising%20(1961).pdf
It belongs to an older form of British-orientated cultural studies than the other essays collected here, but one that it is important not to forget. It stands ...
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89
"The Impact Of Cultural Values In Advertising On Saudi ...
https://commons.und.edu/theses/3090/
Advertising has been one of the most effective elements of marketing communication used to persuade audiences to behave in a certain way. Many studies have ...
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https://commons.und.edu/theses/3090/
Advertising has been one of the most effective elements of marketing communication used to persuade audiences to behave in a certain way. Many studies have ...
→ Check Latest Keyword Rankings ←
90
The Role of Semiotics in Marketing | Cooler Insights - Pinterest
https://www.pinterest.co.uk/pin/845410161280604780/
Mar 31, 2019 - What is the relationship between signs and marketing communications? ... Semiotics_Final_Poster[1] Media Studies, Cultural Studies, ...
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https://www.pinterest.co.uk/pin/845410161280604780/
Mar 31, 2019 - What is the relationship between signs and marketing communications? ... Semiotics_Final_Poster[1] Media Studies, Cultural Studies, ...
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91
Advertising-and-the-End-of-the-World-Transcript.pdf
https://www.mediaed.org/transcripts/Advertising-and-the-End-of-the-World-Transcript.pdf
It has colonized the spaces of the culture. It has driven out other things, in the favor of commercial discourse. In the studies done in the 1980's it was ...
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https://www.mediaed.org/transcripts/Advertising-and-the-End-of-the-World-Transcript.pdf
It has colonized the spaces of the culture. It has driven out other things, in the favor of commercial discourse. In the studies done in the 1980's it was ...
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92
Bachelor of Science in Public Relations and Advertising
https://oru.edu/academics/coacs/undergraduate/ba-in-public-relations-and-advertising.php
Students may choose to join ORU's National Student Advertising Competition team to work on a national client ... College of Arts and Cultural Studies.
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https://oru.edu/academics/coacs/undergraduate/ba-in-public-relations-and-advertising.php
Students may choose to join ORU's National Student Advertising Competition team to work on a national client ... College of Arts and Cultural Studies.
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93
Use and Abuse of Cultural Elements in Multicultural Advertising
https://www.journalofadvertisingresearch.com/content/48/2/177
A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry ...
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https://www.journalofadvertisingresearch.com/content/48/2/177
A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry ...
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94
Chapter 14: Marketing research across cultures in - Elgaronline
https://www.elgaronline.com/view/edcoll/9781788978538/9781788978538.00023.xml
› 9781788978538.00023.xml
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https://www.elgaronline.com/view/edcoll/9781788978538/9781788978538.00023.xml
› 9781788978538.00023.xml
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