❤️ Advertising Drives Economic Growth

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1
https://www.ana.net/content%20/show/id/37679
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https://eaca.eu/news/advertising-delivers-powerful-economic-benefits-across-eu/
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3
https://valueofadvertising.org/
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4
https://saylordotorg.github.io/text_launch-advertising-and-promotion-in-real-time/s06-01-economic-effects-of-advertisin.html
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5
https://www.adgully.com/emerging-mobile-advertising-sector-drives-economic-growth-121428.html
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6
https://www.marketingdive.com/news/ad-markets-growth-exceeds-broader-economic-recovery-fueled-by-digital/610998/
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https://www.bde.es/f/webbde/SES/Secciones/Publicaciones/PublicacionesSeriadas/DocumentosTrabajo/19/Fich/dt1902e.pdf
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8
https://academiccommons.columbia.edu/doi/10.7916/D8TB1K1S/download
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9
http://accd.vermont.gov/economic-development/major-initiatives/marketing-plan
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https://www.cga.ct.gov/2017/rpt/pdf/2017-R-0297.pdf
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11
https://blogs.lse.ac.uk/businessreview/2021/09/09/advertising-affects-firms-innovation-and-sales-and-long-run-economic-growth/
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12
https://www.nowpublishers.com/article/DownloadSummary/MKT-074
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13
https://iariw.org/wp-content/uploads/2021/10/ernst_paper.pdf
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14
https://www.linkedin.com/pulse/economic-recovery-digital-media-explosion-drive-record-vincent-letang
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15
https://littleflowercollege.edu.in/upload/e_contents/files/9a64d345f6b3dcf7d12c9f85b855f177.pdf
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16
https://www.researchgate.net/publication/259925054_ADVERTISING'S_UNINTENDED_CONSEQUENCE_Economic_Growth
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17
https://economicimpact.google.com/methodology/
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18
https://www.nber.org/system/files/working_papers/w28161/w28161.pdf
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19
https://www.socialtoaster.com/drive-economic-development-advocacy-marketing/
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20
https://acaweb.ca/en/?resource=value-of-advertising
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21
https://pubs.aeaweb.org/doi/pdf/10.1257/jep.23.3.37
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22
https://www.dentsu.com/news-releases/dentsu-ad-spend-forecast-july-2022-release
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23
https://www.ndlegis.gov/assembly/67-2021/testimony/HIBL-1330-20210209-5915-A-OSWALD_CHRISTOPHER.pdf
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24
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/commerce-media-the-new-force-transforming-advertising
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25
https://granicus.com/blog/using-social-media-promote-economic-growth/
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26
https://hbr.org/2022/11/holding-onto-your-marketing-budget-in-a-downturn
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27
https://www.morganstanley.com/ideas/mobile-ad-networks-growth
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28
https://communicateonline.me/category/industry-insights/post-details/economic-activity-is-not-what-drives-advertising-growth-says-group-ms-brian-wieser
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29
https://smallbusiness.chron.com/economic-factors-affecting-marketing-1699.html
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30
https://www.investopedia.com/terms/c/consumerism.asp
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31
https://www.marketingprofs.com/articles/2022/47963/four-steps-marketers-can-take-to-drive-growth-during-a-recession
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32
https://programetrix.com/programetrix-blog/digital-advertising-strategies-during-a-recession/
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33
https://www.lek.com/sites/default/files/insights/pdf-attachments/Future-Of-Advertising-Spend_ExecutiveInsights_Spotlight4.pdf
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34
https://journals.sagepub.com/doi/pdf/10.1177/2059436417744368
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35
https://digiday.com/marketing/forecasts-on-quicksand-ad-spending-slows-as-advertisers-wade-through-economic-uncertainty/
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36
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2022/03/23/the-attention-economy-standing-out-among-the-noise/
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37
https://advertising.amazon.com/library/research/economic-uncertainty
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38
https://www.economist.com/business/2022/07/28/the-online-ad-industry-is-being-shaken-up
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39
https://www.ofcom.org.uk/__data/assets/pdf_file/0018/23913/tvadvmarket.pdf
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40
https://edc.nyc/sites/default/files/filemanager/Resources/Economic_Data/industry_trends/ERA__Advertising_final.pdf
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41
https://businessintexas.com/marketing/
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42
https://www.law.upenn.edu/live/blogs/75-a-macroeconomic-analysis-reveals-the-benefits-for
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43
https://www.wearemiq.com/blog/advertising-during-a-recession/
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44
https://www.morningstar.com/articles/1059694/digital-advertising-market-remains-strong-amid-regulatory-risks
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45
https://hubbardchicago.com/how-effective-marketing-benefits-society/
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46
https://crisp.co/alpharetta-video-marketing-economic-development/
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47
https://www.burienwa.gov/business/grow_your_business/marketing
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48
https://adassoc.org.uk/?download_resource=https%3A%2F%2Fadassoc.org.uk%2Fwp-content%2Fuploads%2F2019%2F01%2FInternet-Safety-Strategy-Advertising-association-response.pdf
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49
https://www.strategus.com/blog/ctv-advertising-delivers-value-during-economic-uncertainty
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50
https://theizzywest.com/economic-development-marketing-funnel-fdi-business-attraction/
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51
https://www.ced.org/blog/entry/big-datas-economic-impact
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52
https://www.ftc.gov/news-events/news/speeches/role-advertising-advertising-regulation-free-market
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53
https://www.eda.gov/
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54
https://www.appdirect.com/blog/what-does-the-growth-of-the-digital-economy-mean-for-your-business
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55
https://www.goldenshovelagency.com/services/marketing/digital-advertising/
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56
https://www.axios.com/2022/07/26/ad-market-slowdown-media-tech
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57
https://www.marketingsociety.com/think-piece/self-interest-or-national-interest-advertising-works
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58
https://internetforgrowth.com/
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59
https://cityofhart.org/documents/CIB_Hart_EDM_Strategy_print_withprojectbrief_01072020_vzbSv.pdf
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60
https://blog.google/intl/en-au/company-news/technology/how-advertising-technology-helping-power-our-digital-economy/
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61
https://www.beverlyhills.org/departments/finance/businessdevelopment
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62
https://icma.org/articles/pm-magazine/refreshing-your-community-brand-drive-economic-recovery
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63
https://www.thedrum.com/news/2022/09/23/right-strategy-bad-timing-uk-ad-industry-reacts-shock-mini-budget
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64
https://business.twitter.com/en/help/ads-policies/ads-content-policies/cause-based-advertising.html
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65
https://adage.com/article/opinion/how-brands-can-survive-and-grow-recession/2423346
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66
https://economics.virginia.edu/sites/economics.virginia.edu/files/anderson/fullfinaltale_0.pdf
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https://ced.ky.gov/
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https://aef.com/wp-content/uploads/2016/12/arens_ch03.pdf
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69
https://www.globenewswire.com/en/news-release/2022/08/11/2496461/28124/en/Digital-Advertising-Global-Market-Report-2022-Increasing-Advertising-Expenditure-by-End-Use-Industries-Increasing-Adoption-of-5G-Networks-and-the-Internet-of-Things-Iot-to-Drive-Gr.html
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70
https://www.bl.uk/britishlibrary/~/media/bl/global/business-and-management/pdfs/non-secure/c/o/n/contribution-of-the-advertising-industry-to-the-uk-economy.pdf
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71
https://thearf.org/category/news-you-can-use/new-study-confirms-advertising-as-key-driver-of-the-u-s-economy-advertising-is-a-major-contributor-to-gdp-national-employment-and-labor-income/
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72
https://www.bea.gov/system/files/papers/WP2016-3.pdf
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73
https://www.nature.com/articles/s41591-022-02022-8
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https://oedit.colorado.gov/colorado-com-marketing-promotion
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https://www.cukeragency.com/navigating-recession-effective-marketing/
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https://www.icao.int/meetings/wrdss2011/documents/jointworkshop2005/atag_socialbenefitsairtransport.pdf
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https://www.ebiquity.com/news-insights/blog/the-macro-economic-impact-of-the-pandemic-on-advertising/
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https://www.comscore.com/content/download/17977/850273/file/The
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https://www.eesc.europa.eu/en/news-media/news/sustainable-advertising-has-power-drive-europes-green-transition
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https://academic.oup.com/book/707/chapter/135380346
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https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/technology-media-telecommunications/deloitte-uk-global-economic-impact-of-facebook.pdf
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82
https://magnaglobal.com/global-advertising-market-reaches-new-heights-and-exceeds-pre-covid-levels/
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https://www.sbam.org/staying-on-air-how-tv-advertising-strengthens-brands-during-economic-downturn/
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84
https://sc.lib.miamioh.edu/bitstream/handle/2374.MIA/6298/Crain%20web%20history%20pre%20print.pdf?sequence=1&isAllowed=y
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85
https://www.nationalgeographic.org/article/influencers-modern-entrepreneur/
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https://www.adweek.com/sponsored/in-economic-uncertainty-dont-slash-ad-spend-slash-ad-waste/
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87
https://www.nab.org/documents/newsroom/pressRelease.asp?id=5147
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https://www.insiderintelligence.com/content/ad-spending-will-remain-strong-despite-looming-recession
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https://unctad.org/news/how-creative-economy-can-help-power-development
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https://www.weforum.org/reports/the-future-of-media-a-new-framework-for-valuing-content/implication-three/
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91
https://www.slideshare.net/amlincms/economic-effects-of-advertisements
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92
https://www.marketingweek.com/online-ad-market-spend-uk-2020/
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https://www.oecd-ilibrary.org/economic-and-social-impact-of-e-commerce_5kzdcc6tnfmp.pdf
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94
https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=2172&context=honorstheses
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https://www.baltimoresun.com/business/bs-bz-goldman-sachs-small-businesses-20210608-tffk7cmixvd6hfijqxglibqdye-story.html
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https://www.egta.com/?page=press-release-individual&idRelease=389
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