drjack.world
Google Keyword Rankings for : international marketing localization vs. standardization
1
https://www.bureauworks.com/blog/localization-vs-standardization-which-strategy-is-best-for-you-fc/
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https://www.bureauworks.com/blog/localization-vs-standardization-which-strategy-is-best-for-you-fc/
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2
https://veracontent.com/mix/global-marketing-standardization/
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https://veracontent.com/mix/global-marketing-standardization/
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3
https://nilservices.com/localization-vs-standardization/
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https://nilservices.com/localization-vs-standardization/
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4
https://lokalise.com/blog/global-marketing-strategy/
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https://lokalise.com/blog/global-marketing-strategy/
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5
https://core.ac.uk/download/pdf/234627657.pdf
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https://core.ac.uk/download/pdf/234627657.pdf
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6
https://bizfluent.com/info-10037699-standardization-localization.html
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https://bizfluent.com/info-10037699-standardization-localization.html
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7
https://www.hilarispublisher.com/open-access/standardized-versus-localized-strategy-the-role-of-cultural-patterns-in-society-on-consumption-and-market-research-2168-9601-1000151.pdf
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https://www.hilarispublisher.com/open-access/standardized-versus-localized-strategy-the-role-of-cultural-patterns-in-society-on-consumption-and-market-research-2168-9601-1000151.pdf
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8
https://www.kontekst.com/balancing-standardization-vs-localization-strategies/
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https://www.kontekst.com/balancing-standardization-vs-localization-strategies/
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9
https://ivypanda.com/essays/coca-cola-company-global-standardization-vs-localization/
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https://ivypanda.com/essays/coca-cola-company-global-standardization-vs-localization/
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10
https://www.brand2global.com/acai/
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https://www.brand2global.com/acai/
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11
https://www.researchgate.net/publication/321371202_Standardization_Vs_Localization_strategies_influence_of_Culture_on_consumption_and_Market_Research_in_International_Marketing_Strategies
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https://www.researchgate.net/publication/321371202_Standardization_Vs_Localization_strategies_influence_of_Culture_on_consumption_and_Market_Research_in_International_Marketing_Strategies
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12
https://opentext.wsu.edu/cpim/chapter/1-9-standardization-and-customization/
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https://opentext.wsu.edu/cpim/chapter/1-9-standardization-and-customization/
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13
https://www.ukessays.com/essays/marketing/standardization-and-localization-in-cross-cultural-markets-marketing-essay.php
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https://www.ukessays.com/essays/marketing/standardization-and-localization-in-cross-cultural-markets-marketing-essay.php
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14
https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/reading-approaches-to-global-competition/
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https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/reading-approaches-to-global-competition/
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15
https://phrase.com/blog/posts/optimize-marketing-localization-process/
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https://phrase.com/blog/posts/optimize-marketing-localization-process/
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16
https://www.jstor.org/stable/23232637
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https://www.jstor.org/stable/23232637
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17
http://www.diva-portal.org/smash/get/diva2:326017/fulltext01
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http://www.diva-portal.org/smash/get/diva2:326017/fulltext01
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18
https://www.bartleby.com/essay/Standardization-vs-Localization-P3Q9XC4K6ZYA
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https://www.bartleby.com/essay/Standardization-vs-Localization-P3Q9XC4K6ZYA
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19
https://www.syntes.com/single-post/consumer-marketing-strategy-content-localization-over-the-years
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https://www.syntes.com/single-post/consumer-marketing-strategy-content-localization-over-the-years
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20
https://journals.sagepub.com/doi/10.1177/002224298905300106
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https://journals.sagepub.com/doi/10.1177/002224298905300106
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21
https://www.iiste.org/Journals/index.php/EJBM/article/view/34475
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https://www.iiste.org/Journals/index.php/EJBM/article/view/34475
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22
https://www.academia.edu/11830427/The_Role_of_Standardization_Localization_Culture_and_Market_Research_in_International_Marketing_Strategies
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https://www.academia.edu/11830427/The_Role_of_Standardization_Localization_Culture_and_Market_Research_in_International_Marketing_Strategies
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23
https://successfulglobalmarketing.weebly.com/untitled/global-marketing-strategy-standardization-vs-adaptation
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https://successfulglobalmarketing.weebly.com/untitled/global-marketing-strategy-standardization-vs-adaptation
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24
https://hbr.org/2006/04/localization-the-revolution-in-consumer-markets
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https://hbr.org/2006/04/localization-the-revolution-in-consumer-markets
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25
https://www.semanticscholar.org/paper/Standardization-versus-Localization-with-Impacts-of-Nguyen/940e1d4fb74e490503af69c1727acf220ba07317
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https://www.semanticscholar.org/paper/Standardization-versus-Localization-with-Impacts-of-Nguyen/940e1d4fb74e490503af69c1727acf220ba07317
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26
https://www.coursehero.com/file/67914114/InterMktdocx/
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https://www.coursehero.com/file/67914114/InterMktdocx/
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27
https://weglot.com/how-to-improve-your-localization-strategy/
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https://weglot.com/how-to-improve-your-localization-strategy/
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28
https://www.indeed.com/career-advice/career-development/global-standardization-strategy
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https://www.indeed.com/career-advice/career-development/global-standardization-strategy
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29
https://www.redalyc.org/pdf/5575/557557874005.pdf
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https://www.redalyc.org/pdf/5575/557557874005.pdf
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30
https://www.exportplanning.com/en/magazine/article/2021/03/17/marketing-mix-the-standardization-vs-adaptation-dilemma/
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https://www.exportplanning.com/en/magazine/article/2021/03/17/marketing-mix-the-standardization-vs-adaptation-dilemma/
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31
https://ejsc.journals.ekb.eg/article_211327_bec1449e7d5f5341dea2037c722469b6.pdf
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https://ejsc.journals.ekb.eg/article_211327_bec1449e7d5f5341dea2037c722469b6.pdf
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32
https://www.acrwebsite.org/volumes/11351/volumes/ap04/AP-04
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https://www.acrwebsite.org/volumes/11351/volumes/ap04/AP-04
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33
https://www.berlin-professional-school.de/fileadmin/portal/Dokumente/IMB_Working_Papers/WP_60_Localization_vs._Standardization.pdf
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https://www.berlin-professional-school.de/fileadmin/portal/Dokumente/IMB_Working_Papers/WP_60_Localization_vs._Standardization.pdf
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34
https://homework.study.com/explanation/describe-the-difference-between-a-global-standardization-strategy-and-localization-strategy.html
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https://homework.study.com/explanation/describe-the-difference-between-a-global-standardization-strategy-and-localization-strategy.html
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35
https://www8.gsb.columbia.edu/researcharchive/articles/843
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https://www8.gsb.columbia.edu/researcharchive/articles/843
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36
https://medium.com/an-idea/branding-and-marketing-using-a-global-standardization-strategy-dd11f38a8b6f
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https://medium.com/an-idea/branding-and-marketing-using-a-global-standardization-strategy-dd11f38a8b6f
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37
https://blog.hubspot.com/marketing/global-marketing-and-international-business
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https://blog.hubspot.com/marketing/global-marketing-and-international-business
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38
https://www.smartling.com/resources/101/the-4-most-common-international-business-strategies-pros-and-cons/
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https://www.smartling.com/resources/101/the-4-most-common-international-business-strategies-pros-and-cons/
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39
https://ojs.bilpublishing.com/index.php/jbar/article/download/2887/pdf
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https://ojs.bilpublishing.com/index.php/jbar/article/download/2887/pdf
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40
https://www.daytranslations.com/blog/strategies-localization-global/
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https://www.daytranslations.com/blog/strategies-localization-global/
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41
https://ideas.repec.org/a/spr/svcbiz/v13y2019i1d10.1007_s11628-018-0366-9.html
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https://ideas.repec.org/a/spr/svcbiz/v13y2019i1d10.1007_s11628-018-0366-9.html
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42
https://www.motionpoint.com/blog/standardization-vs-customization-striking-the-right-balance-part-2/
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https://www.motionpoint.com/blog/standardization-vs-customization-striking-the-right-balance-part-2/
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43
https://www.youtube.com/watch?v=VqeknTYODeA
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https://www.youtube.com/watch?v=VqeknTYODeA
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44
https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2201571_code1858363.pdf?abstractid=2201571&mirid=1
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https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2201571_code1858363.pdf?abstractid=2201571&mirid=1
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45
https://www.brandedtranslations.com/international-marketing-adaptation-vs-standardization/
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https://www.brandedtranslations.com/international-marketing-adaptation-vs-standardization/
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46
https://eprints.whiterose.ac.uk/101141/1/Global%20StrategiesEMFsIMR%20Post%20Peer%20Reviewversion.pdf
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https://eprints.whiterose.ac.uk/101141/1/Global%20StrategiesEMFsIMR%20Post%20Peer%20Reviewversion.pdf
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47
https://langshop.io/blog/3-key-ways-to-improve-your-localization-strategy-in-2022
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https://langshop.io/blog/3-key-ways-to-improve-your-localization-strategy-in-2022
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48
https://www.xinergy.global/global-marketing-strategy/
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https://www.xinergy.global/global-marketing-strategy/
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49
https://www.tandfonline.com/doi/pdf/10.1300/J046v19n04_06
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https://www.tandfonline.com/doi/pdf/10.1300/J046v19n04_06
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50
https://www.intechopen.com/chapters/81664
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https://www.intechopen.com/chapters/81664
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51
https://www.studysmarter.us/explanations/marketing/international-marketing/global-marketing/
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https://www.studysmarter.us/explanations/marketing/international-marketing/global-marketing/
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52
https://smallbusiness.chron.com/global-standardization-marketing-25939.html
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https://smallbusiness.chron.com/global-standardization-marketing-25939.html
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53
https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1023&context=bus_facpub
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https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1023&context=bus_facpub
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54
https://travod.com/blog/global-marketing-vs-localised-marketing-which-more-effective
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https://travod.com/blog/global-marketing-vs-localised-marketing-which-more-effective
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55
https://journalofbusiness.org/index.php/GJMBR/article/download/1430/1337
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https://journalofbusiness.org/index.php/GJMBR/article/download/1430/1337
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56
https://marketfinder.thinkwithgoogle.com/intl/en_us/guide/global-marketing-strategy/
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https://marketfinder.thinkwithgoogle.com/intl/en_us/guide/global-marketing-strategy/
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57
https://www.linkedin.com/pulse/striking-right-balance-standardization-vs-on-site-erdem-tokmakoglu
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https://www.linkedin.com/pulse/striking-right-balance-standardization-vs-on-site-erdem-tokmakoglu
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58
https://www.memoq.com/tools/going-global-get-ready-international-markets-localization
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https://www.memoq.com/tools/going-global-get-ready-international-markets-localization
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59
https://www.cram.com/essay/Difference-Between-Standardization-And-Internationalization/FK9HHZSZ7BQW
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https://www.cram.com/essay/Difference-Between-Standardization-And-Internationalization/FK9HHZSZ7BQW
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60
https://www.businessperspectives.org/index.php/journals?controller=pdfview&task=download&item_id=1952
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https://www.businessperspectives.org/index.php/journals?controller=pdfview&task=download&item_id=1952
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61
https://blog.csoftintl.com/standardization-versus-localization-walmart-adopts-ecommerce-localization-techniques/
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https://blog.csoftintl.com/standardization-versus-localization-walmart-adopts-ecommerce-localization-techniques/
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62
https://ghemawat.com/working-papers/82/Global%2BStandardization%2Bvs.%2BLocalization
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https://ghemawat.com/working-papers/82/Global%2BStandardization%2Bvs.%2BLocalization
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63
https://www.pitneybowes.com/us/blog/what-is-localization-strategy.html
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https://www.pitneybowes.com/us/blog/what-is-localization-strategy.html
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64
https://www.forbes.com/sites/forbesbusinesscouncil/2021/05/11/how-to-build-a-localization-strategy-for-your-global-brand-in-2021/
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https://www.forbes.com/sites/forbesbusinesscouncil/2021/05/11/how-to-build-a-localization-strategy-for-your-global-brand-in-2021/
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65
https://www.chegg.com/homework-help/questions-and-answers/approach-better-global-standardization-adaptation-alternative-either-strategy-next-discuss-q56116265
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https://www.chegg.com/homework-help/questions-and-answers/approach-better-global-standardization-adaptation-alternative-either-strategy-next-discuss-q56116265
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66
https://www.emerald.com/insight/content/doi/10.1108/IJCoMA-10-2013-0108/full/pdf
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https://www.emerald.com/insight/content/doi/10.1108/IJCoMA-10-2013-0108/full/pdf
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67
https://blog.terralinguatranslations.com/standardization-and-localization-in-emerging-markets/
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https://blog.terralinguatranslations.com/standardization-and-localization-in-emerging-markets/
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68
https://www.originoutside.com/insights/local-vs-global-marketing-with-lululemon
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https://www.originoutside.com/insights/local-vs-global-marketing-with-lululemon
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69
https://harrisbricken.com/chinalawblog/standardization-versus-localization-and-home-office-versus-foreign-office/
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https://harrisbricken.com/chinalawblog/standardization-versus-localization-and-home-office-versus-foreign-office/
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70
https://link.springer.com/chapter/10.1007/978-3-642-36163-0_7
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https://link.springer.com/chapter/10.1007/978-3-642-36163-0_7
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71
https://slideplayer.com/slide/2273251/
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https://slideplayer.com/slide/2273251/
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72
https://pamdidner.com/finding-the-balance-of-global-vs-local-marketing-campaign-case-studies/
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https://pamdidner.com/finding-the-balance-of-global-vs-local-marketing-campaign-case-studies/
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73
https://twigstreet.wordpress.com/2013/07/21/classic-debate-about-standardization-vs-localization/
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https://twigstreet.wordpress.com/2013/07/21/classic-debate-about-standardization-vs-localization/
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74
https://www.pinterest.com/pin/13-businesses-with-brilliant-global-marketing-strategies--424605071098660210/
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https://www.pinterest.com/pin/13-businesses-with-brilliant-global-marketing-strategies--424605071098660210/
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75
https://www.oneskyapp.com/blog/smart-localization-strategy-ikea/
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https://www.oneskyapp.com/blog/smart-localization-strategy-ikea/
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76
https://www.lingualinx.com/blog/five-preventable-global-marketing-failures
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https://www.lingualinx.com/blog/five-preventable-global-marketing-failures
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77
https://quizlet.com/209665984/international-marketing-flash-cards/
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https://quizlet.com/209665984/international-marketing-flash-cards/
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78
https://redokun.com/blog/marketing-localization
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https://redokun.com/blog/marketing-localization
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79
https://www.unitedlanguagegroup.com/blog/spotify-localization-strategy
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https://www.unitedlanguagegroup.com/blog/spotify-localization-strategy
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80
https://www.languagenetworkusa.com/blog/understanding-localization-and-globalization-in-marketing
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https://www.languagenetworkusa.com/blog/understanding-localization-and-globalization-in-marketing
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81
https://multilingual.com/five-advantages-of-using-marketing-localization-for-your-business/
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https://multilingual.com/five-advantages-of-using-marketing-localization-for-your-business/
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82
https://www.lionbridge.com/blog/translation-localization/localization-globalization-internationalization-whats-the-difference/
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https://www.lionbridge.com/blog/translation-localization/localization-globalization-internationalization-whats-the-difference/
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83
https://www.gartner.com/en/digital-markets/insights/building-global-marketing-strategy
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https://www.gartner.com/en/digital-markets/insights/building-global-marketing-strategy
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84
https://lptranslations.com/learn/difference-localization-globalization-internationalization/
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https://lptranslations.com/learn/difference-localization-globalization-internationalization/
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85
https://www.scielo.br/j/bar/a/xmdr8X6XSPm6r944HP4Xkjf/?lang=en&format=pdf
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https://www.scielo.br/j/bar/a/xmdr8X6XSPm6r944HP4Xkjf/?lang=en&format=pdf
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86
https://studybayhelp.co.uk/blog/standardization-and-localization-in-combination/
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https://studybayhelp.co.uk/blog/standardization-and-localization-in-combination/
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87
https://labs.lilt.com/5-tips-for-your-global-standardization-strategy
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https://labs.lilt.com/5-tips-for-your-global-standardization-strategy
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88
http://rafael.glendale.edu/poorna/keegan_1.htm
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http://rafael.glendale.edu/poorna/keegan_1.htm
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89
https://www.sutori.com/en/item/difference-between-pan-global-marketing-and-global-localization-pan-global-ma
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https://www.sutori.com/en/item/difference-between-pan-global-marketing-and-global-localization-pan-global-ma
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90
https://www.bain.com/insights/localization-a-quiet-revolution-in-consumer-markets/
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https://www.bain.com/insights/localization-a-quiet-revolution-in-consumer-markets/
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91
https://www.grin.com/document/1012492
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https://www.grin.com/document/1012492
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92
https://instruction2.mtsac.edu/rjagodka/BUSM51_Course/Chap013_Strategy.pdf
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93
https://www.ijbmkt.org/ijbmkt/article/download/193/145
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94
https://www.investopedia.com/terms/g/glocalization.asp
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95
https://www.sciencedirect.com/science/article/abs/pii/S0148296315003458
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96
https://fac.ksu.edu.sa/sites/default/files/chapt-6.ppt
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97
https://www.skylineuniversity.ac.ae/knowledge-update/retail-and-marketing/inclusive-marketing-strategy-to-tackle-standardization-versus-localization-dilemma
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