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1 Pharmaceutical marketing strategies' influence on physicians ...
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-019-3887-6
Results found that pharmaceutical marketing strategies are correlated to physicians' prescribing behavior. We demonstrated that the majority ...
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2 The role and value of pharmaceutical marketing - PubMed
https://pubmed.ncbi.nlm.nih.gov/8012620/
Pharmaceutical marketing is presently the most organized and comprehensive information system for updating physicians about the availability, safety, efficacy, ...
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3 Pharmaceutical Marketing: Strategies - Orientation Marketing
https://www.orientation.agency/insights/pharmaceutical-marketing-strategies
Every pharmaceutical marketing strategy will involve an element of targeting. Targeting enables organisations to narrow their focus and aim ...
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4 Pharmaceutical marketing - Wikipedia
https://en.wikipedia.org/wiki/Pharmaceutical_marketing
Many countries have measures in place to limit advertising by pharmaceutical companies. Pharmaceutical company spending on marketing generally exceeds that ...
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5 Persuading the Prescribers: Pharmaceutical Industry ...
https://www.pewtrusts.org/en/research-and-analysis/fact-sheets/2013/11/11/persuading-the-prescribers-pharmaceutical-industry-marketing-and-its-influence-on-physicians-and-patients
How Does the Pharmaceutical Industry Market its Drugs and How Much Does It Spend? · Direct Marketing · Detailing: · Samples: · Educational and ...
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6 Pharmaceutical marketing strategies - Sermo
https://www.sermo.com/blog/sermo-speaks/pharmaceutical-marketing-strategies/
14 Pharmaceutical Marketing Strategies · 1. Update Your Website · 2. Invest in Pharma SEO · 3. Use Online Communities to Connect with Physicians · 4 ...
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7 Pharmaceutical Marketing In The New Normal - Forbes
https://www.forbes.com/sites/forbescommunicationscouncil/2021/06/18/pharmaceutical-marketing-in-the-new-normal-improving-communication-with-healthcare-providers/
Pharmaceutical companies should be willing to adopt new technologies for marketing and sales, such as digital training, virtual classes and ...
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8 How to create an effective pharmaceutical marketing strategy ...
https://www.smartinsights.com/digital-marketing-strategy/how-to-create-an-effective-pharmaceutical-marketing-strategy-in-2022/
Pharmaceutical marketing leaders looking for pharma/healthcare marketing solutions need to consider their marketing strategies in the context of ...
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9 Effective Pharmaceutical Marketing Strategies | Good Apple
https://goodapple.com/pharmaceutical-marketing-strategies/
Pharmaceutical marketing is predominantly geared toward patients through direct-to-consumer advertising, and toward prescribing healthcare professionals. For ...
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10 Marketing and Advertising of Pharmaceuticals
https://www.ncsl.org/research/health/marketing-and-advertising-of-pharmaceuticals.aspx
At an estimated annual cost of $2.5 billion, pharmaceutical advertising to consumers made drug companies and their brand products household ...
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11 How pharmaceutical marketing affects decisions about patient ...
https://www.kpihp.org/blog/how-pharmaceutical-marketing-affects-decisions-about-patient-care-2/
Pharmaceutical marketing aims to shape both patient and clinician perceptions about a drug's benefit. However, prescription drugs are not ...
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12 Marketing authorisation | European Medicines Agency
https://www.ema.europa.eu/en/human-regulatory/marketing-authorisation
The European Medicines Agency (EMA) is responsible for the scientific evaluation of centralised marketing authorisation applications (MAA).
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13 Pharmaceutical Marketing - Health Action International
https://haiweb.org/what-we-do/pharmaceutical-marketing/
Pharmaceutical companies spend billions marketing their products to healthcare professionals every year. The practice influences how doctors and pharmacists ...
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14 Pharmaceutical Marketing Hurts Patients' Care
https://about.kaiserpermanente.org/our-story/news/our-perspective/pharmaceutical-marketing-hurts-patients-care
Pharmaceutical manufacturers spend an inordinate amount of money marketing their products to physicians and patients alike, and the tactics ...
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15 MARKETING AND PROMOTION OF MEDICINES: - PhRMA Org
https://phrma.org/-/media/Project/PhRMA/PhRMA-Org/PhRMA-Org/PDF/P-R/PhRMA_Marketing_IssueBrief.pdf
Medical marketing in the United States, 1997-2016. JAMA. 2019;321(1):80-96 (for marketing and promotion estimate). MARKETING AND PROMOTION. OF MEDICINES ...
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16 Pharmaceutical & Healthcare Business Major
https://www.sju.edu/degree-programs/pharmaceutical-healthcare-business-major
Pharmaceutical & healthcare business students who choose the co-op route will study the following: The global pharmaceutical industry; Pharmaceutical marketing ...
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17 United States v. Biogen Idec | NEJM
https://www.nejm.org/doi/full/10.1056/NEJMp2210637
Pharmaceutical Marketing Revisited Biogen recently settled a suit alleging that it had paid doctors kickbacks to prescribe drugs as part of ...
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18 Guide To Pharmaceutical Marketing and Tactics - Linchpin SEO
https://linchpinseo.com/pharmaceutical-marketing-strategies-and-tactics/
Guide To Pharmaceutical Marketing and Tactics · 1. Don't Neglect Your Social Media Presence · 2. Be Sure To Build Relationships · 3. Offer Free ...
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19 Pharma 2020: Marketing the future - Which path will you take?
https://www.pwc.com/gx/en/pharma-life-sciences/pdf/ph2020-marketing.pdf
Recognising the interdependence of the pharmaceutical and healthcare value chains. 8. Investing in the development of medicines the market wants to buy.
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20 A How-To Guide to Marketing to Physicians and Consumers
https://www.digitalauthority.me/resources/pharma-marketing-guide/
It's the job of pharma marketers to put pharmaceutical products in front of the people that matter. These are usually consumers or drug prescribers (doctors, ...
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21 Pharmaceutical Marketing: Strategy and Cases - Amazon.com
https://www.amazon.com/Pharmaceutical-Marketing-Strategy-Mickey-Smith/dp/0866568611
Pharmaceutical Marketing: Strategy and Cases: 9780866568616: Medicine & Health Science Books @ Amazon.com.
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22 Center for Pharmaceutical Marketing and Management
https://pharmacy.olemiss.edu/cpmm/
Welcome to the Center for Pharmaceutical Marketing and Management. CPMM is a research center of excellence that advances research, teaching, and service in ...
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23 Pharmaceutical Marketing Concentration
https://www.business.rutgers.edu/stackable/pharmaceutical-marketing
Pharmaceutical Marketing Research · Pharmaceutical Product Management · Managing the Pharmaceutical Sales Organization · Market Access and Reimbursements for Drugs.
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24 Patient Influencers: The Next Frontier in Direct-to-Consumer ...
https://www.jmir.org/2022/3/e29422
Pharmaceutical marketers' entry into social media in general, and influencer marketing in particular, presents both opportunities and challenges ...
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25 How to Successfully Market in the Pharma Industry
https://healthcareweekly.com/pharma-marketing/
With the average American spending $1,000 on drugs a year, marketing is a top priority for the major players in the pharmaceutical industry. With so much ...
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26 Job Opening: Pharmaceutical Marketing Manager - O*NET
https://www.onetonline.org/link/jobinfo?id=5C2C44B0B2564760A01346F58A55D07F206
Job Opening: Pharmaceutical Marketing Manager. Company: Clinical Pharmacy Inc. dba CPW Pharmacy; Location: South Ozone Park, NY ...
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27 The Effects of Pharmaceutical Marketing and Promotion on ...
https://www.aeaweb.org/articles?id=10.1257/pol.2.4.1
The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation by Guy David, Sara Markowitz and Seth Richards-Shubik.
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28 Pharmaceutical Marketing Services | Pharma Intelligence
https://pharmaintelligence.informa.com/products-and-services/marketing-services
We provide a unique range of marketing solutions to put you in touch with the pharmaceutical industry. We can help you to reach your target audience.
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29 Earn a degree in Pharmaceutical Marketing at DeSales ...
https://www.desales.edu/academics/academic-programs/detail/pharmaceutical-marketing
Position yourself uniquely by learning the science-based research needed to market and sell pharmaceuticals.
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30 Pharma Function Highlights: Pharmaceutical Marketing and ...
https://womeninpharmacareers.com/pharma-function-highlights-pharmaceutical-marketing-and-smruti-ghag/
Pharmaceutical marketing develops the brand for the drug product. Smruti Ghag shares her experience in the Marketing function.
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31 Pharmaceutical Marketing: Outlook and Strategies - Goodway
https://www.goodwaygroup.com/blog/fast-track-your-pharmaceutical-advertising-with-5-digital-tips
Pharmaceutical marketing has been on an upward incline as the overall pharma industry continues to grow. Statistics project an annual industry growth of ...
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32 Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
https://blog.hubspot.com/marketing/pharmaceutical-marketing-history
From the viewpoint of the pharmaceutical companies, direct-to-consumer marketing is advantageous for consumers. They argue that it helps to ...
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33 What is Marketing? | A PharmD in the Pharmaceutical Industry
https://www.youtube.com/watch?v=e3Rsl0VBDrg
 in this video
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34 Digital Marketing for Pharmaceutical Companies - WebFX
https://www.webfx.com/industries/health/pharmaceutical/
5 pharmaceutical marketing strategies · SEO is the most important part of any pharma digital marketing strategy because it brings traffic to your website. · Blogs ...
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35 Marketing Authorisation Holders' submission of Nitrosamine ...
https://www.gov.uk/guidance/medicines-marketing-authorisation-holders-submission-of-nitrosamine-risk-evaluation
Medicines: Marketing Authorisation Holders' submission of Nitrosamine risk evaluation, risk assessment and confirmatory testing.
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36 Pharmaceutical Marketing Expenditures in the District of ...
https://dchealth.dc.gov/sites/default/files/dc/sites/doh/publication/attachments/2020%20Pharmaceutical%20Marketing%20Expenditures.pdf
In 2020, pharmaceutical manufacturers and labelers spent $72.9 million on marketing in the. District of Columbia (DC), including gifts, advertising, and ...
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37 Pharmaceutical Marketing Solutions - BroadcastMed
https://www.broadcastmed.com/pharmaceutical-marketing-solutions
Stand Out in the Highly Competitive Pharmaceutical Market With BroadcastMed's Marketing Solutions. ... The pharmaceutical industry is one of the largest in the ...
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38 Pharmaceutical Drug Marketing: Strategies and Tactics to ...
https://doceree.com/us/blog/pharmaceutical-drug-marketing-strategies-and-tactics-to-implement/
Pharmaceutical marketing is like any other kind of marketing. The only difference here is, this kind of marketing deals with medical drugs ...
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39 What Clinicians and Health Professions Students Should ...
https://journalofethics.ama-assn.org/article/what-clinicians-and-health-professions-students-should-learn-about-how-pharmaceutical-marketing/2020-08
... and Health Professions Students Should Learn About How Pharmaceutical Marketing ... Marketing drugs and devices to clinicians affects their prescribing ...
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40 Recognizing Misleading Pharmaceutical Marketing Online
https://jaapl.org/content/42/2/219
Pharmaceutical companies therefore seek to influence both physicians and patients through provider-directed and direct-to-consumer marketing, ...
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41 Analysis of Pharmaceutical Industry Marketing of Stimulants ...
https://jamanetwork.com/journals/jamapediatrics/fullarticle/2759018
Pharmaceutical company marketing is associated with increased prescribing. The extent to which physicians receive marketing for stimulants ...
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42 Pharmaceutical Marketing and the Invention of the Medical ...
https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.0030189
But pharmaceutical marketing is more closely aligned with consumer marketing in other industries than with medicine, for which the consequences ...
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43 51.2011) Pharmaceutical Marketing and Management.
https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=55&cipid=89033
Includes instruction in biology, chemistry, pharmaceutics, pharmacology, health care systems, issues and structure of pharmaceutical industry, management, ...
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44 Pharmaceutical Marketing Jobs, Employment | Indeed.com
https://www.indeed.com/q-Pharmaceutical-Marketing-jobs.html
12303 Pharmaceutical Marketing jobs available on Indeed.com. Apply to Pharmaceutical Sales Representative, Clinical Associate, Account Manager and more!
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45 How AI can transform pharmaceutical marketing - News
https://www.mmm-online.com/home/channel/how-ai-can-transform-pharmaceutical-marketing/
The shift to POC marketing has been a long time coming, Seay said, moving from the days of pharma marketers featuring ads in print publications ...
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46 10 Pharmaceutical Marketing - Oxford Academic
https://academic.oup.com/book/34817/chapter/297702932
Broadly speaking, marketing of complex consumer products such as pharmaceuticals is multifaceted and encompasses far more than just promotional activities ( ...
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47 Adaptation of pharmaceutical marketing and drug promotion ...
https://www.ijhas.in/article.asp?issn=2278-344X;year=2020;volume=9;issue=5;spage=11;epage=17;aulast=Chiplunkar
Pharmaceutical marketing is an essential societal activity that ensures the availability of medicines at the right time and place.
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48 5 Best Pharmaceutical Marketing Strategies and Tactics | Amura
https://www.amuratech.com/blog/pharmaceutical-marketing-strategies-and-tactics
5 Best Pharmaceutical Marketing Strategies and Tactics · India's domestic Pharma market is likely to reach US$ 65 billion by 2024. · Identify ...
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49 Direct-to-Consumer (DTC) Pharmaceutical Marketing
https://scholarworks.gvsu.edu/spnhareview/vol7/iss1/5/
Recommended Citation. Porter, Dayna M. (2011) "Direct-to-Consumer (DTC) Pharmaceutical Marketing: Impacts and Policy Implications," SPNHA Review: Vol.
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50 Pharmaceutical marketing - bionity.com
https://www.bionity.com/en/encyclopedia/Pharmaceutical_marketing.html
Pharmaceutical marketing Pharmaceutical marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. Additional.
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51 Best of Pharmaceutical Marketing in 2020
https://www.pharmadigicoach.com/pharmaceutical-marketing/
Award winning pharma campaigns and healthcare marketing awards of 2020 that pharmaceutical marketers can learn from.
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52 Selling Side Effects - Big Pharma's Marketing Machine
https://www.drugwatch.com/featured/big-pharma-marketing/
Pharmaceutical Research and Manufacturers of America (PhRMA) issues "Guiding Principles: Direct to Consumer Advertisements About Prescription Medicines." This ...
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53 PMLiVE: Pharmaceutical industry news, articles, jobs, reports ...
https://www.pmlive.com/
PMEA 2022: a celebration of excellence in healthcare marketing · PMEA22. Hosted by Mike Bushell, this year's event was held at the Sheraton Grand London Park ...
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54 The Global Use of Medicines 2022 - IQVIA
https://www.iqvia.com/insights/the-iqvia-institute/reports/the-global-use-of-medicines-2022
The global medicine market — using invoice price levels — is expected to grow at 3-6% CAGR through 2026. Medicine use and spending trends ...
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55 The Medicines for Human Use (Marketing Authorisations Etc ...
https://www.legislation.gov.uk/id/uksi/1994/3144
Both the Directives and the Regulation are concerned with the marketing of ... The Medicines for Human Use (Marketing Authorisations Etc.) Regulations 1994 ...
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56 First Amendment and the Regulation of Pharmaceutical ...
https://www.ojp.gov/ncjrs/virtual-library/abstracts/first-amendment-and-regulation-pharmaceutical-marketing-challenges
The Food and Drug Administration (FDA) is currently allowed to regulate the marketing of drugs by pharmaceutical companies, especially when the drug is ...
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57 Novartis
https://www.novartis.com/

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58 Journal of Public Policy & Marketing
https://journals.sagepub.com/doi/full/10.1177/07439156221112304
Through an interview process with eight active pharmaceutical marketing managers and medical doctors, the authors highlight some of the most pressing challenges ...
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59 How Prescription Drugs Have Become THE Health Care ...
https://repositories.lib.utexas.edu/handle/2152/84385
Developing new pharmaceuticals is extremely costly in terms of both time and money, so pharmaceutical companies often rely on marketing to create demand and ...
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60 AbbVie | Pharmaceutical Research & Development
https://www.abbvie.com/
AbbVie pharmaceuticals combines advanced science with expertise to make strides in drug and treatment discovery, making a remarkable impact on people's ...
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61 283 Pharmaceutical Marketing jobs in United States (14 new)
https://www.linkedin.com/jobs/pharmaceutical-marketing-jobs
Today's top 283 Pharmaceutical Marketing jobs in United States. Leverage your professional network, and get hired. New Pharmaceutical Marketing jobs added ...
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62 Pharmaceutical Marketing Rush Game | EUGLOH
https://www.eugloh.eu/events/pharmaceutical-marketing-rush-game4
About. This serious game on Pharmaceutical Marketing is an online management simulation, focused on marketing strategy. It helps participants to develop ...
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63 Upgrading the pharmaceutical marketing model - Brand Equity
https://brandequity.economictimes.indiatimes.com/blog/upgrading-the-pharmaceutical-marketing-model/90789822
Think of pharmaceutical marketing as a well-organised information system. For physicians, it's about the access, availability, ...
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64 Off-Label Pharmaceutical Marketing: How to Recognize ... - CMS
https://www.cms.gov/Medicare-Medicaid-Coordination/Fraud-Prevention/Medicaid-Integrity-Education/Downloads/off-label-marketing-factsheet.pdf
Despite these dangers, and despite U.S. Food and Drug Administration (FDA) restrictions on off-label marketing, some pharmaceutical.
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65 Is the Pharmaceutical Industry an Ideal Context for Research?
https://www.ama.org/2021/05/20/is-the-pharmaceutical-industry-an-ideal-context-for-research-a-curation-on-pharmaceutical-marketing-and-agenda-for-future-research/
A Curation on Pharmaceutical Marketing and Agenda for Future Research. 5.20.2021. Courtney Droms Hatch. medical pills. Pharmaceuticals have the potential to ...
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66 4 Pharmaceutical Marketing Strategies to Make Your Product ...
https://blog.hellostepchange.com/blog/4-pharmaceutical-marketing-strategies-to-make-your-product-stand-out
Marketing Strategy, Pharmaceutical. On a degree of difficulty scale, marketing prescription pharmaceuticals rates high on the list ...
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67 Pharmaceutical marketing and the internet - NPS MedicineWise
https://www.nps.org.au/australian-prescriber/articles/pharmaceutical-marketing-and-the-internet
Pharmaceutical companies are not alone in using the internet to market products and to conduct awareness-raising campaigns that may affect ...
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68 A short history of pharmaceutical marketing | The BMJ
https://www.bmj.com/content/345/bmj.e7801
At least unacceptable marketing practices are punished now. Here, the Medicines and Healthcare products Regulatory Agency won a case against so ...
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69 Access to medicines: making market forces serve the poor
https://www.who.int/publications/m/item/access-to-medicines-making-market-forces-serve-the-poor
Nearly 2 billion people have no access to basic medicines, causing a cascade of preventable misery and suffering. Since the landmark agreement on the Global ...
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70 “Nurse Ambassadors”: A New “Fulcrum” Of Pharmaceutical ...
https://www.healthaffairs.org/do/10.1377/forefront.20181227.402878/full/
Nurses And Pharmaceutical Marketing · Why Pharma-Sponsored Nursing Care May Be Risky For Patients · Nurse Ambassadors As A Proprietary Advantage.
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71 Nostrum Remedium: A Brief History of Pharmaceutical Marketing
https://medium.com/fluidic/nostrum-remedium-a-brief-history-of-pharmaceutical-marketing-242821b141ee
More commonly, pharmaceutical marketing is targeted to prescribers. It involves visits by sales representatives, free samples, and continuing medical education ...
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72 Pharmaceutical Marketing, Cognitive Biases, an" by Cynthia M ...
https://lawecommons.luc.edu/facpubs/635/
This Article argues that pharmaceutical marketing to doctors should be more critically evaluated and entitled to less First Amendment protection, ...
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73 Premedical Student Exposure to Pharmaceutical Marketing
https://journals.stfm.org/familymedicine/2019/october/keys-2018-0517/
This study examined the types of pharmaceutical representative direct marketing exposures for premedical students and where they occurred. Methods: From June to ...
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74 [PDF] Influence of pharmaceutical marketing on prescription ...
https://www.semanticscholar.org/paper/Influence-of-pharmaceutical-marketing-on-practices-Narendran-Narendranathan/1bbc072893d9bd692e0dc84430bd7247da8c91d6
Examining the determinants towards doctors' prescribing intention of branded medicines (Antibiotics) in Sri Lanka revealed that Brand Loyalty and Quality of ...
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75 Pharmaceutical Marketing Research and the Prescribing ...
https://www.acpjournals.org/doi/full/10.7326/0003-4819-146-10-200705150-00008
Prescriber profiling, the surveillance of physicians' prescribing patterns and the sale of these data for pharmaceutical marketing research, ...
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76 Marketing authorisation for a medicine
https://laegemiddelstyrelsen.dk/en/licensing/licensing-of-medicines/marketing-authorisation/
Companies can apply for authorisation to market medicines in Denmark and the EU/EEA in four different ways. The centralised procedure The centralised ...
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77 Pharmacies, self-medication and pharmaceutical marketing in ...
https://www.sciencedirect.com/science/article/pii/S0277953698001348
In urban India, pharmacies are prolific and the medicine market highly competitive. At most pharmacies, many prescription-only (scheduled) drugs ...
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78 McKesson | Medical Supplies, Pharmaceuticals & Healthcare ...
https://www.mckesson.com/
The leading healthcare company for wholesale medical supplies & equipment, pharmaceutical distribution, and healthcare technology solutions.
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79 Marketing Medicines for Self-Medication
https://www.tandfonline.com/doi/pdf/10.3109/J058v10n02_04
Marketing Medicines for Self-Medication. Jerome A. Reinstein. INTRODUCTION. There is a worldwide trend for people to take greater charge of their.
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80 The Personalization Imperative in Healthcare and ...
https://healthlinkdimensions.com/healthlink-connect/the-personalization-imperative-in-healthcare-and-pharmaceutical-marketing/
We can apply this logic to the world of pharmaceutical marketing. Physicians are bombarded with marketing emails, texts, and phone calls. The ...
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81 Pharmaceutical Marketing - Clinica GROUP
https://www.clinicagroup.com/clinica/marketing%20pharmaceutique.php
The promotion and the marketing of the products take a primordial and a central role with high level decision-making of any pharmaceutical laboratory.
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82 Peculiarity of Pharmaceutical Marketing in Serbia - Frontiers
https://www.frontiersin.org/articles/10.3389/fpubh.2015.00150/full
Major challenge for the Western Balkan pharmaceutical markets remains legal ... Pharmaceutical drug marketing strategies and tactics: a ...
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83 Challenges of Marketing a New Pharmaceutical
https://www.pdqcom.com/blog/pharmaceutical-marketing-challenges
Several top challenges of marketing a new pharmaceutical include targeting and reaching the right healthcare audience, keeping them informed ...
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84 How Pharmaceutical Marketing Is Undergoing A Paradigm Shift
https://inc42.com/resources/how-pharmaceutical-marketing-is-undergoing-a-paradigm-shift/
Pharma marketers had always been dependent on the large field-force to engage with doctors and implement the marketing strategies.
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85 Why is Packaging Design Artwork Key in Pharmaceutical ...
https://blog.catalpha.com/why-is-packaging-artwork-key-in-pharmaceutical-marketing
Whether it is the general advertising of existing products, the redesign, or the launch of a new product on the market; the marketing needs to be well ...
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86 Marketing products which are not approved medicines
https://www.medsafe.govt.nz/compliance/Marketing.asp
Introduction; Marketing of medicines supplied under exemption provisions in the Medicines Act 1981; Marketing products intended to be ...
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87 Big pharmaceutical companies are spending far more on ...
https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-pharmaceutical-companies-are-spending-far-more-on-marketing-than-research/
Prescription drugs are a massive market: Americans spent $329.2 billion on prescription drugs in 2013. That works out to about $1,000 per ...
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88 Pharmaceutical Marketing - HSTalks
https://hstalks.com/playlist/271/pharmaceutical-marketing/
This series will cover some of the pharmaceutical specific aspects of marketing within life sciences, providing an insight into a highly complex industry.
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89 The Ultimate Guide to Pharmaceutical Marketing | Llama Lead ...
https://www.llamaleadgen.com/pharmaceutical-marketing-guide
Pharmaceutical marketing is the practice of advertising drugs and treatments to healthcare providers (HCPs - both individual healthcare professionals and ...
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90 Registration - Medicines Authority
https://medicinesauthority.gov.mt/registration
Medicinal products marketed in Malta must have a Marketing Authorisation (MA) to be placed on the market, granted by the Medicines Authority ...
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91 Courts crack down on drug marketing strategies - Nature
https://www.nature.com/articles/nm0704-655a
... trials may find themselves in legal hot water now that courts worldwide are questioning the legality of some common pharmaceutical marketing tactics.
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92 The New 4 P's of Pharmaceutical Marketing - Luckie
https://luckie.com/healthcare/the-new-4-ps-of-pharmaceutical-marketing/
All medications on the market are FDA indicated for a specific condition or disease, and pharmaceutical companies can only market a product for ...
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93 Pharmaceutical Marketing - Acxiom
https://www.acxiom.co.uk/pharmaceutical-marketing/
Pharmaceutical (pharma) marketing involves the promotion of drugs and medical devices to healthcare professionals (HCPs) and medicine users. Marketers are ...
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94 Pharmaceutical Marketing at the 2018 American Geriatrics ...
https://agsjournals.onlinelibrary.wiley.com/doi/full/10.1111/jgs.15561
The pharmaceutical industry has long recognized that marketing to healthcare professionals at medical conferences and conventions is an ...
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