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1 Store Brands Decisions Launches to Serve the Information ...
https://storebrands.com/store-brands-decisions-launches-serve-information-needs-store-brands-market
Store Brands Decisions (www.storebrandsdecisions.com) will serve retailing executives responsible for the sourcing, production, distribution, ...
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2 Optimizing Store-Brand Choices with Retail Competition and ...
https://escholarship.org/uc/item/5955v129
The few papers that consider retail competition are based on restrictive assumptions concerning factors such as product quality (e.g., assuming store brand ...
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3 Interaction Between Channel Strategy and ... - ResearchGate
https://www.researchgate.net/publication/305156494_Interaction_Between_Channel_Strategy_and_Store_Brand_Decisions
Under FWP scheme, the retailers' store brand introduction decisions are mostly symmetric under dual channel due to the less dependent ...
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4 The impact of in-store signage on consumer purchase decisions
https://www.marketingdive.com/spons/the-impact-of-in-store-signage-on-consumer-purchase-decisions/605794/
Consumers are noticing rising prices on groceries and everyday household items, and it's affecting their purchase decisions. Many (41%) feel ...
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5 Interaction between Channel Strategy and Store Brand ...
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2703775
This strategy is effective when the store brands are moderately competitive. Conversely, under UWP scheme, a retailer has a lower incentive to ...
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6 Make the Most of Your Brand's 20-Second Window - Nielsen
https://www.nielsen.com/insights/2015/make-the-most-of-your-brands-20-second-windown/
The average consumer spends 13 seconds purchasing a brand in-store. This is based on multiple studies of consumer product purchase behavior. · Online is not much ...
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7 Interaction between channel strategy and store brand decisions
https://www.sciencedirect.com/science/article/pii/S0377221716305380
This strategy is effective when the store brands are moderately competitive. Conversely, under UWP scheme, a retailer has a lower incentive to ...
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8 Survey Says Fewer Brand Decisions Made at the Shelf
https://retailwire.com/discussion/survey-says-fewer-brand-decisions-made-at-the-shelf/
According to the study, 39.4 percent number is the real number of consumers who wait until they're in a store before deciding what brand to ...
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9 Survey Says Fewer Brand Decisions Made at the Shelf
https://www.retailtouchpoints.com/topics/customer-experience/survey-says-fewer-brand-decisions-made-at-the-shelf
According to the study, 39.4% number is the real number of consumers who wait until they're in a store before deciding what brand to buy.
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10 How to Increase Purchase Decisions at the Point of Sale
https://brandgenetics.com/human-thinking/shopper-marketing-speed-summary-how-to-increase-purchase-decisions-at-the-point-of-sale/
With 68% of all purchases unplanned, 70% of brand choices made in store, ... Tail to Retail Better: Brands, retailers (and e-tailers) should “tail” shoppers ...
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11 Survey: Brand trust, online product info drive purchase decisions
https://www.chainstoreage.com/survey-brand-trust-online-product-info-drive-purchase-decisions
› survey-brand-trust-on...
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12 Stagnito Media buys Store Brand Decisions - Retail Dive
https://www.retaildive.com/news/stagnito-media-buys-store-brand-decisions-1/171627/
Stagnito intends to preserve the Summit as a standalone entity. The Store Brands Decision media brand will be merged into Stagnito brands.
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13 Growth In Store Brands And Private Label: It's Not About Price ...
https://www.forbes.com/sites/pamdanziger/2017/07/28/growth-in-store-brands-and-private-label-its-not-about-price-but-experience/
Forcing the customer to make choices at the store shelf is asking them to do work. And as the customers ponder all their options, they are ...
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14 The effect of personal involvement on the decision to buy store ...
https://www.emerald.com/insight/content/doi/10.1108/10610420210419513/full/html
Store brands are appearing in an ever‐increasing number of categories and their acceptance by consumers is unquestionable. The purpose of this paper is to ...
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15 Sustainable Decision Making for Store Brand Product - MDPI
https://www.mdpi.com/2071-1050/10/11/3944
We shows how the retailers strategically optimize the price and quality of private brands given the customer tastes and the production costs of the store brands ...
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16 The Competition between National Brands and Store Brands
https://www.nowpublishers.com/article/DownloadSummary/MKT-029
National Brand Retail Price. 87. 9.2. National Brand Distribution by Retailers. 88. 9.3. National Brand Promotions. 88. 10 Store Brand Decisions — Retailer.
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17 4 ways retailers are boosting their private brands | Grocery Dive
https://www.grocerydive.com/news/4-ways-retailers-are-boosting-private-brands/628701/
As out-of-stocks and inflation have pushed shoppers toward store brands, sources say grocers are focusing on a few key areas to keep the sales ...
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18 The consumer decision journey - McKinsey
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-consumer-decision-journey
Brands may “interrupt” the decision-making process by entering into ... well as in-store interactions and recollections of past experiences.
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19 Understanding Store-Brand Purchase Behavior Across Categories ...
https://www.semanticscholar.org/paper/Understanding-Store-Brand-Purchase-Behavior-Across-Hansen-Singh/60fcb70864780b9469bf8edcb87f55799485372f
This paper investigates whether the tendency to buy store brand is category ... The Shopping Basket: A Model for Multicategory Purchase Incidence Decisions.
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20 To Keep Your Customers, Keep It Simple
https://hbr.org/2012/05/to-keep-your-customers-keep-it-simple
The easier a brand makes the purchase-decision journey, the higher its decision-simplicity score. Brands that scored in the top quarter in our study were 86% ...
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21 Build Private Label Strategy Through Category Management ...
https://blog.cmkg.org/blog/build-private-label-brand-strategy-using-category-management-foundations
Private Label / Store Brands can be key differentiators for Retailers and can be used as a strategic weapon that separates a Retailer from its competition.
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22 Sustainable Decision Making for Store Brand Product - MDPI
https://mdpi-res.com/d_attachment/sustainability/sustainability-10-03944/article_deploy/sustainability-10-03944-v2.pdf?version=1540955175
These studies suggest that retailers introduce quality-equivalent store brands and focus on competitive strategies involving which brand the ...
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23 Store Brand Quality and Retailer's Product Line Design
https://ideas.repec.org/a/eee/jouret/v93y2017i4p527-540.html
Downloadable (with restrictions)! This study analyzes a retailer's store brand quality decision in vertically differentiated product categories.
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24 Modeling Store Choice Behavior - JSTOR
https://www.jstor.org/stable/3149723
this deficiency by exploring store, purchase size, and brand decisions in the context of stochastic model methodology. In his examination of store choice.
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25 Consumers' Three-Dimensional Chess Game in a Recession
https://www.chicagobooth.edu/review/consumers-three-dimensional-chess-game-recession
Focusing on the individual elements of store-outlet choices, product-category trade-offs, and brand decisions can lead to misleading conclusions.
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26 Mobile shopping brand decision statistics - Think with Google
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/mobile-shopping-brand-decision-statistics/
... to shop on mobile is important when deciding which brand or retailer to buy from. ... A global survey found that 56% of in-store shoppers used their ...
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27 Meet the 2020 consumers driving change - IBM
https://www.ibm.com/downloads/cas/EXK4XKX8
planned in advance, to a favorite store for which a consumer made time. ... brand is a major factor in their purchasing decisions.
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28 More Men Shopping, Making Brand Choices - SalesFuel
https://salesfuel.com/men-shopping-making-brand-choices/
MORE MEN MAKING BRAND CHOICES; INFLUENCED BY FRIENDS & FAMILY ... advice with an average 32% asking store employees for guidance and nearly half turning to ...
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29 Investigating Purchase Incidence, Brand Choice and ...
https://pubsonline.informs.org/doi/abs/10.1287/mksc.12.2.184
by PK Chintagunta · 1993 · Cited by 502 —
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30 How in-store product placement influences purchases - id8
https://id8agency.com/blog/2018/10/16/how-in-store-product-placement-influences-purchases/
The store environment influences buyers even more than many of us realize. Research shows that consumers make two-thirds of their brand ...
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31 Brand Decisions. - ppt download
https://slideplayer.com/slide/16227287/
3 Private Label Brands Store-owned brand marketed exclusively for the store or line Dependent upon the strength of the retailer.
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32 What drives consumer packaged goods purchasing decisions
https://www.bazaarvoice.com/blog/what-drives-consumer-packaged-goods-purchasing-decisions-in-2021/
77% said it's very/somewhat important for them that CPG brands ... Speaking of in-store purchasing, 66% of consumers are more likely to try ...
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33 True/False Questions - Pearson
https://wps.pearsoned.ca/ca_ph_kotler_marketmgmt_14/234/60150/15398654.cw/content/index.html
High market share brands usually require more advertising expenditure as a ... consumers make the bulk of their final brand decisions in the store.
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34 The Private-Brand Imperative for Grocers | BCG
https://www.bcg.com/publications/2020/private-brand-imperative-grocers
Strategic brand decisions include how many brands and tiers to offer, whether to use the retailer's banner as a brand or instead create a new ...
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35 Brand Reputation Matters in Online Purchase Decisions
https://www.marketingcharts.com/industries/retail-and-e-commerce-225203
› industries › retail-a...
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36 5 Branding decisions - De Gruyter
https://www.degruyter.com/document/doi/10.1515/9783110543827-007/pdf
ship, brand name selection, brand strategy decisions and brand repositioning. ... brand means that this product or brand is only available in the stores of ...
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37 Private Label Development - QTrade Teas & Herbs
https://qtradeteas.com/pages/private-label-development
In the past, consumers perceived national brands as superior to private label brands. Today, however, store brands or private brands do not carry this negative ...
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38 Breaking Through the "Store Brand Stigma" - The Simple Dollar
https://www.thesimpledollar.com/save-money/breaking-through-the-store-brand-stigma/?utm_source=dlvr.it&utm_medium=twitter
The answer is simple: intentionally buy lots of store brands. Do it purposefully. Go to the store and for every product you have on your list, ...
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39 70% of purchasing decisions are made in-store
https://m.economictimes.com/70-of-purchasing-decisions-are-made-in-store/articleshow/3816087.cms
Brands may spend billions on high-profile , big-budget TV ad campaigns, but the biggest battle is in-store.
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40 IN-STORE SIGNAGE NOT DOING ENOUGH? DATA AND ...
https://www.inmar.com/blog/thought-leadership/store-signage-not-doing-enough-data-and-digital-can-solve
Brand decisions are made when shoppers, ads, offers and products unite in the same place at the same time. This intersection occurs many times ...
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41 Understanding the Consumer Decision Making Process | Yotpo
https://www.yotpo.com/resources/consumer-decision-making-process-ugc/
One common question that eCommerce brands will ask is how consumers factor price into their buying decisions. When consumers are evaluating a ...
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42 2020 Shopping Outlook: 82 Percent of Consumers More ...
https://www.businesswire.com/news/home/20200102005030/en/2020-Shopping-Outlook-82-Percent-of-Consumers-More-Inclined-to-Purchase-After-Seeing-Holding-or-Demoing-Products-In-Store
And if one thing's for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 ...
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43 Brand Owner Decision Tree - Rainforest Alliance
https://www.rainforest-alliance.org/resource-item/brand-owner-decision-tree/
The brand owner decision tree is a resource for brand owners to determine if they are responsible becoming certified, obtaining trademark ...
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44 Stagnito Media buys Store Brand Decisions - Food Dive
https://www.fooddive.com/news/stagnito-media-buys-store-brand-decisions/171501/
Stagnito intends to preserve the Summit as a standalone entity. The Store Brands Decision media brand will be merged into Stagnito brands.
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45 Shoppers Respond Differently to Store Media - Adweek
https://www.adweek.com/brand-marketing/shoppers-respond-differently-store-media-105968/
While the recession has two-thirds of consumers making shopping lists before they go to the store, Miller Zell found shoppers are making brand ...
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46 Brand Switching at Retail Stores – and How You Can be The ...
https://www.goldresearchinc.com/gold-intercepts%E2%84%A2/brand-switching-retail
how much brand switching occurs; when it occurs along the journey; the key influencers at the moment the decision is made. One of our CPG retail clients felt ...
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47 Even a marketing expert succumbs to store brand bias - Futurity
https://www.futurity.org/store-brand-1593752/
“Store brands put more pressure on national brands to make a better product at a cheaper price,” he says. “The overall average price for the ...
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48 A Brand Above | NACS MAGAZINE
https://www.nacsmagazine.com/issues/june-2019/brand-above
This is—or will be—what drives every decision in your store. “The heart of your company's brand stems from the core belief and passions of the owner or ...
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49 How Branding Influences Purchase Decisions [Infographic]
https://www.invespcro.com/blog/how-branding-influences-purchase-decisions-infographic/
Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a ...
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50 Modeling Store Choice Behavior - SAGE Journals
https://journals.sagepub.com/doi/pdf/10.1177/002224377100800104
this deficiency by exploring store, purchase size, and brand decisions in the context of stochastic model methodology. In his examination of store choice.
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51 Study discovers 30 per cent of shoppers make brand ...
https://www.ausfoodnews.com.au/2008/11/07/study-discovers-30-per-cent-of-shoppers-make-brand-decisions-in-store.html
Ogilvy Group noted in its report, “Shopper Decisions Made In-Store,” that the research went beyond the traditional adage that 70 per cent of ...
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52 Purchase Decisions: 9 Things to Know to Influence Customers
https://cxl.com/blog/9-things-to-know-about-influencing-purchasing-decisions/
For retail stores, even flooring influences purchasing decisions. ... Takeaway: Don't trust people when they explain why they bought ...
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53 Sustainable decision making for store brand product
https://commons.emich.edu/fac_sch2018/106/
We shows how the retailers strategically optimize the price and quality of private brands given the customer tastes and the production costs of the store brands ...
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54 Building Your Brand | Ag Decision Maker
https://www.extension.iastate.edu/agdm/wholefarm/html/c5-50.html
Conveys value -- Consumers perceive brand-name products as higher quality, more reliable and a better value than non-branded products. Generally speaking, the ...
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55 3 Ways Natural Food Brands Can Win at Retail - ForceBrands
https://forcebrands.com/blog/dirty-hands-win-at-retail/
Achieve optimal shelf placement, which has been proven to increase sales. Research shows that shoppers make two-thirds of their brand decisions ...
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56 Consumer Behavior: How People Make Buying Decisions
https://2012books.lardbucket.org/books/marketing-principles-v1.0/s06-consumer-behavior-how-people-m.html
Consider a low- versus high-involvement product—say, purchasing a tube of toothpaste versus a new car. You might routinely buy your favorite brand of toothpaste ...
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57 Analysis Of Private Label Strategy For Retailers | 123 Help Me
https://www.123helpme.com/essay/Analysis-Of-Private-Label-Strategy-For-Retailers-PCJZ9FSU8NR
Take your analysis to a deeper level and you will be able to make much more strategic store brand decisions to improve total category results that consider ...
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58 What is Brand Strategy? Definition and Guide (2022) - Shopify
https://www.shopify.com/blog/brand-strategy
Behind every brand is a brand strategy, which helps inform the different choices you make as a business. These are the different elements ...
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59 Walmart's Revamped Great Value Brand Delivers Affordable ...
https://corporate.walmart.com/newsroom/2009/03/15/walmarts-revamped-great-value-brand-delivers-affordable-quality-choices-when-consumers-need-them-most
Additionally, three out of 10 consumers in the study say they are now “buying more store brand products” compared to a year ago, and more than ...
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60 Brand loyalty continues to slide - AFR
https://www.afr.com/companies/media-and-marketing/brand-loyalty-continues-to-slide-19951003-k6n0w
CONSUMER preferences for making brand purchase decisions in-store have continued to increase in the past 10 years, according to a nationwide ...
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61 How Brands Drive Purchase Decisions
https://brandingstrategyinsider.com/how-brands-drive-purchase-decisions/
The supermarket brand Aldi knows this well. Their (much cheaper) own-label brands (pictured above) closely replicate the logos, colors and ...
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62 70% of purchasing decisions are made in-store
https://economictimes.indiatimes.com/70-of-purchasing-decisions-are-made-in-store/articleshow/3816087.cms
Brands may spend billions on high-profile , big-budget TV ad campaigns, but the biggest battle is in-store. ... Any marketer worth their salt will ...
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63 In-Store Displays Can Sway Consumer Decisions
https://www.packagingstrategies.com/articles/93841-in-store-displays-can-sway-consumer-decisions
To influence consumers while they browse the aisles, marketers must pay special attention to the in-store experience. The way a brand's ...
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64 More Shoppers Buy Store Brands, Eating Into Big Food ...
https://www.wsj.com/articles/more-shoppers-buy-store-brands-eating-into-big-food-companies-sales-11658581202
Cost-conscious consumers are buying more store brands at the supermarket, raising pressure on big food companies that are dealing with their ...
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65 Sourcing, quality and pricing decisions for store brand product ...
https://rucore.libraries.rutgers.edu/rutgers-lib/68016/
DescriptionThe store brand phenomenon has become popular among stores in recent years. A few well-known examples are Costco's Kirkland Signature, ...
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66 Definition and Examples of the Consumer Decision-Making ...
https://www.lucidchart.com/blog/consumer-decision-making-process
Example: The customer compares a few brands that she likes. She knows that she wants a brightly colored coat that will complement the rest of her wardrobe, and ...
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67 Ch. 17: outlet selection and purchase Flashcards - Quizlet
https://quizlet.com/642423624/ch-17-outlet-selection-and-purchase-flash-cards/
In any purchase decision, a consumer faces to very basic decisions: which brand to buy and where to buy it. What differentiates these decisions is mainly in ...
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68 Optimizing your in-store media for pre-shoppers - WireSpring
https://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Optimizing_your_in_store_media_for_pre_shoppers-316.html
Perhaps the granddaddy of all retail media statistics, the notion that 74% of brand decisions are made in-store originates from POPAI, a well-respected ...
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69 Exploring the Effect of Consumers' Food-Related Decision ...
https://www.ccsenet.org/journal/index.php/ijms/article/view/65192
This study aims to explore the effects of consumers' decision making styles on buying national and store brand food products. To examine consumer decision ...
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70 Interaction between channel strategy and store brand decisions
https://www.econbiz.de/Record/interaction-between-channel-strategy-and-store-brand-decisions-jin-yannan/10011639261
Interaction between channel strategy and store brand decisions. Yannan Jin, Xiaole Wu, Qiying Hu. Year of publication: 1 February 2017.
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71 Mobile Promotions Trump Brand Loyalty for Consumers: Study
https://progressivegrocer.com/mobile-promotions-trump-brand-loyalty-consumers-study
Of this group, only 8 percent list specific brands to purchase. This indicates that a large majority of shoppers are making brand decisions ...
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72 IV IN Store and Online Influences on Brand choices o The ...
https://www.coursehero.com/file/p6a78i0/IN-Store-and-Online-Influences-on-Brand-choices-o-The-Nature-of-Unplanned/
IV. IN-Store and Online Influences on Brand choices:oThe Nature of Unplanned Purchases-oUnplanned purchases =are defined as purchases made in a retail ...
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73 Brand Development Strategies | Principles of Marketing
https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/reading-brand-development-strategies/
Making smart branding decisions up front is crucial since a company may have ... several different private label “store” brands: Safeway Select, Organics, ...
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74 8 lessons to help you make the most effective brand decisions ...
https://www.marketingsherpa.com/article/case-study/branding-8-lessons-most-effective-brand-decisions-every-day
Read on for practical, everyday branding examples from a roadside convenience store chain, an influencer discovery platform, a PR expert, ...
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75 Todd Maute - CBX
https://cbx.com/team/todd-maute/
Todd has published articles on private label branding for PLBuyer, Store Brand Decisions, and Progressive Grocer. He has also spoken at FMI, PLMA, ...
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76 timeless truths about brand loyalty - Denise Lee Yohn
https://deniseleeyohn.com/timeless-truths-about-brand-loyalty/
The researchers found that when it comes to brand decisions, 79% of consumers consider price and 76% consider past usage and trust of the brand. Shoppers also ...
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77 Store Brand vs. Name Brand: Slash Your Grocery Bill Up to 45%
https://www.thepennyhoarder.com/save-money/store-brand-vs-name-brand/
If you are name-brand loyal, try giving the store-brand counterparts a chance. You could be the money winner in the store brand vs. name ...
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78 Research on Brand Competition and Decisions in Supply ...
http://ieeexplore.ieee.org/document/9524917
Meanwhile, under the influence of the professional retailer's market size and the intensity of market competition, the store brand retailer ...
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79 Unplanned Category Purchase Incidence: Who Does It, How ...
https://repository.upenn.edu/cgi/viewcontent.cgi?article=1391&context=marketing_papers
the oft-quoted statistic that consumers make 70% of brand decisions in the store boosted shopper marketing and made other advertising seem almost pointless.
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80 Pick a Product: 40% of Public Decide in Store - Ad Age
https://adage.com/article/news/pick-a-product-40-public-decide-store/129924
BATAVIA, Ohio (AdAge.com) -- For more than a decade, the oft-quoted statistic that consumers make 70% of brand decisions in the store ...
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81 How Do You Effectively Market Your C-Store Brand?
https://cstoredecisions.com/2019/10/28/cstorebranding/
You, not the market, should drive your brand, reflecting your ... up on brand strategies and start making better choices for your business.
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82 Product Decisions Tutorial - KnowThis.com
https://www.knowthis.com/marketing-tutorials/product-decisions/
Brand Names and Brand Marks; Advantages of Brands ... For instance, when a consumer returns home from shopping at the grocery store and takes a purchased ...
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83 U.S. consumers' importance of brand names when making ...
https://www.statista.com/statistics/416979/us-consumers-importance-of-brand-names-when-making-food-purchase-decisions/
About 902 U.S. chief household shoppers were asked how often they look for brand names when deciding whether or not to purchase a food ...
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84 You're Not Imagining It, Store Brands Are Getting Fancier
https://www.tastingtable.com/737947/youre-not-imagining-it-store-brands-are-getting-fancier/
Global management consulting giant McKinsey says retailers are seeing a growing trend that shows a customer preference for store brands, thanks ...
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85 Harvard Professor Says 95% of Purchasing Decisions Are ...
https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html
Why do consumers buy one product over another? How do you develop brand loyalty? How do you maximize customer engagement? According to Harvard ...
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86 10 Branding Statistics You Need to Know in 2022 [Infographic]
https://www.oberlo.com/blog/branding-statistics
77 percent of consumers buy from brands that share the same values as they do. 79 percent of people say that user-generated content highly ...
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87 Bridging the divide between brand and shopper marketing
https://kantar.no/kantar-tns-innsikt/bridging-the-divide-between-brand-and-shopper-marketing/
Nothing exerts so great an influence on shoppers' choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with ...
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88 Direct to Consumers (D2C) Company Trends in Retail
https://www.cbinsights.com/research/direct-to-consumer-retail-strategies/
While the traditional mattress brands and physical retailers were playing a game of confusing choices and high prices, Casper set out to fight ...
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89 Brand Equity: Definition, Meaning, Effect on Profit Margin, and ...
https://www.investopedia.com/terms/b/brandequity.asp
In effect, the market bears higher prices for brands that have high levels of brand equity. The cost of manufacturing a golf shirt and bringing it to market is ...
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90 Decisions, Decisions: Line Extension Or New Brand? - HAPPI
https://www.happi.com/contents/view_grayson-report/2005-10-31/decisions-decisions-line-extension-or-new-brand/
For the department store brands there other problems. Namely Olay, Dove, Neutrogena L'Oréal, and Nivea—all have equal access to technology, are ...
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91 COVID-19: Impact on Consumer Behavior Trends | Accenture
https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-research
The factors that influence brand decisions are also changing as a "buy local" ... and the way they shop (e.g. supporting community stores).
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92 Is Instore Placement Still A Powerful Strategy for CPG Brands?
https://www.hangar-12.com/blog/is-product-placement-still-a-powerful-strategy-for-cpg-brands
The first fact in support of in-store placement is that two-thirds of consumers still make their brand decisions in the comfort of a ...
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93 Millennial Shoppers: - Supermarket News
https://www.supermarketnews.com/sites/supermarketnews.com/files/uploads/2012/07/T_T%20June%202012%20Millenial%20Shoppers.pdf
In many ways, CPG and retail decision makers should target millennial ... 1 Store Brands Decisions, June 19, 2012; 2 Supermarket News, June 18, 2012 ...
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94 Top 6 Branding Decisions and Packaging Decision | Strategy
https://studynotesexpert.com/top-6-branding-decisions-and-packaging-decision/
The brand Sponsor decision is an important branding decisions. · In most developed counties, where large chain/departmental stores dominate the ...
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95 Brand Decisions
http://ctaeir.org/Unit%20Plan/Marketing/Adv_Fashion_Marketing/AFM_4%20Brand%20Decisions.ppt
Private Label Brands. Store-owned brand marketed exclusively for the store or line. Dependent upon the strength of the retailer. Generic Brand.
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96 'Impulsive Behavior' - CSP Daily News
https://www.cspdailynews.com/general-merchandise/impulsive-behavior
Consider that 68% of buying decisions are unplanned, and 70% of brand decisions are made at the store, according to the book Shopper ...
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