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1 9 sociologist paul lazarsfeld and his colleagues - Course Hero
https://www.coursehero.com/file/p46154/9-Sociologist-Paul-Lazarsfeld-and-his-colleagues-pioneered-the-study-of-opinion/
9.Sociologist Paul Lazarsfeld and his colleagues pioneered the study of opinion leaders.10. In his study of how the social composition of audience members ...
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2 The Founders of Sociology - Cliffs Notes
https://www.cliffsnotes.com/study-guides/sociology/the-sociological-perspective/the-founders-of-sociology
Despite their differences, Marx, Spencer, and Comte all acknowledged the importance of using science to study society, although none actually used scientific ...
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3 Lazarsfeld, Paul F. (1901-1976) - Encyclopedia.com
https://www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/lazarsfeld-paul-f-1901-1976
Merton, a sociological theorist. Lazarsfeld pioneered the university-based research institute, first in Europe at the University of Vienna and later in the ...
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4 (PDF) Paul Lazarsfelds ideational network and contribution to ...
https://www.researchgate.net/publication/249939822_Paul_Lazarsfelds_ideational_network_and_contribution_to_the_field_of_communication_research
Paul Lazarsfeld began his career as a European mathematician and later became a prominent American sociologist with a passion for social, ...
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5 Paul Lazarsfeld - New World Encyclopedia
https://www.newworldencyclopedia.org/entry/Paul_Lazarsfeld
Paul Felix Lazarsfeld (February 13, 1901 – August 30, 1976) was one of the major figures in twentieth century American sociology. Founder of the Bureau of ...
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6 Two-Step Flow of Communication - ScienceDirect.com
https://www.sciencedirect.com/topics/social-sciences/two-step-flow-of-communication
The problems with that model were revealed by a series of elections studies conducted by the Columbia sociologists working with Paul Lazarsfeld. In their study ...
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7 soc chp 6 Flashcards | Chegg.com
https://www.chegg.com/flashcards/soc-chp-6-1042accd-aab4-454b-a210-96f7cd7c85e5/deck
Sociologist Paul Lazarfeld and his colleagues pioneered the study of. opinion leaders. In his study of how the social composition of audience members ...
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8 Pioneers of Polling | Roper Center for Public Opinion Research
http://ropercenter.cornell.edu/polling-and-public-opinion/pioneers-polling
› pioneers-polling
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9 The Sociology of W.E.B. Du Bois as a Weapon of Racial Equality
https://journals.openedition.org/qds/4034
The Sociology of W.E.B. Du Bois as a Weapon of Racial Equality: Pioneering Scientific Social Research at Historically Black Colleges and Universities.
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10 Communications Research Since Lazarsfeld
https://repository.upenn.edu/cgi/viewcontent.cgi?article=1254&context=asc_papers
short-run effects disenchanted sociologists and humanists from study of mass ... The opinion leader is celebrated, he says, because administrative ...
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11 People Known for: history and society - sociology | Britannica
https://www.britannica.com/biographies/history/sociology
Morris Janowitz, innovative American sociologist and political scientist who made major contributions to sociological theory and to the study of prejudice, ...
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12 1.2 The History of Sociology - Introduction to ... - OpenStax
https://openstax.org/books/introduction-sociology-3e/pages/1-2-the-history-of-sociology
William Sumner held the first professorship in sociology (Yale ... They both thought that social scientists could study society using the ...
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13 Free Flashcards about sociology Test 2 - StudyStack
https://www.studystack.com/flashcard-2463345
Which sociologist pioneered research on opinion leaders, Paul Lazarsfeld ; Bureacucrazation is, The process by which a group, organization, or social movment ...
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14 Which sociological perspective would likely contend that the ...
https://hanghieugiatot.com/which-sociological-perspective-would-likely-contend-that-the-role-of-the-mass-media-is-to-provide-socialization-quizlet
Which sociologist purported that newspapers helped to socialize immigrants to the customs and ... Which sociologist pioneered research on opinion leaders?
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15 The Social Capital of Opinion Leaders - Ronald S. Burt, 1999
https://journals.sagepub.com/doi/10.1177/000271629956600104
Opinion leaders are more precisely opinion brokers who carry information across the social boundaries between groups. They are not people at the top of ...
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16 Annual Review of Sociology | Home
https://www.annualreviews.org/journal/soc
This curated article collection includes 18 reviews of research from pioneers and leaders on ethics, public benefits, and concerns of genomics.
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17 Media Sociology: The Dominant Paradigm - Juliet Davis
https://www.julietdavis.com/COM443/articles/Media%20Sociology%20-%20Todd%20Gitlin.pdf
in reach, more pervasive in presence, sociological study of the media has been ... flow of communication," the idea that "opinion leaders" mediate ...
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18 W. E. B. Du Bois at the center: from science, civil rights ...
https://web.ics.purdue.edu/~hoganr/Soc%20525/Morris-2017-The_British_Journal_of_Sociology.pdf
School of Sociology pioneered scientific sociology in the United States. ... community leader who conducted research, presented it at conferences and.
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19 An Introduction to Sociology
https://www.asanet.org/sites/default/files/savvy/introtosociology/Documents/CurriculumIntroSoc032709.html
Although Max Weber pioneered the sociological study of markets (placing them alongside bureaucracy as powerful modern forms of organization), many sociologists ...
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20 Emory S. Bogardus: Some Pioneer American Sociologists
https://brocku.ca/MeadProject/Bogardus/Bogardus_1963.html
Sociology and Social Research 47 (1963): 25-33. ... As an introduction to the sociological thought of these pioneers, a brief reference may be made to the ...
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21 Media Audiences: Examples, Types & Theory - StudySmarter
https://www.studysmarter.us/explanations/social-studies/the-media/media-audiences/
Katz and Lazarsfeld further argued that opinion leaders dominate social networks and form an opinion on media content. Then they pass on their interpretation ...
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22 References - Pioneers of Sociological Science
https://www.cambridge.org/core/books/pioneers-of-sociological-science/references/1A38B4D228E815292B6E115075E363DC/core-reader
Pioneers of Sociological Science - February 2021. ... Voting: A Study of Opinion Formation in a Presidential Campaign. ... American Business Leaders.
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23 Introduction To Sociology Flashcards
https://www.flashcardmachine.com/introduction-to-sociology7.html
Sociologist Paul Lazarfeld and his colleagues pioneered the study of what? Definition. Opinion leaders. Term. In his study of ...
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24 Chapter 1. An Introduction to Sociology - BC Open Textbooks
https://opentextbc.ca/introductiontosociology/chapter/chapter1-an-introduction-to-sociology/
Sociologists study how society affects people and how people affect society. ... the individual and society and the relationship between them are thought of ...
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25 A sociological dilemma: Race, segregation and US ... - NCBI
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4230387/
This is evident in the rarity with which scholars such as WEB Du Bois, E Franklin Frazier, Oliver Cromwell Cox, or other 'African American Pioneers of Sociology ...
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26 The Development of Sociology - Lumen Learning
https://courses.lumenlearning.com/wm-introductiontosociology/chapter/reading-the-development-of-sociology/
Herbert Spencer (1820–1903). In 1873, the English philosopher Herbert Spencer published The Study of Sociology, the first book with the term “sociology” in the ...
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27 Gordon W. Allport | Department of Psychology
https://psychology.fas.harvard.edu/people/gordon-w-allport
Allport pioneered research on human personality. At a time when behaviorism held sway in psychology departments in the U.S., and psychoanalytic approaches ...
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28 Historic Figures in Social Psychology
https://www.socialpsychology.org/social-figures.htm
Gordon Allport, younger brother of Floyd Allport, conducted pioneering research on attitudes, prejudice, religion, and rumor transmission, among other topics.
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29 Sociology of Law
https://fis.unj.ac.id/labs/sosiologi/wp-content/uploads/2020/01/Mathieu-Deflem-Sociology-of-Law_-Visions-of-a-Scholarly-Tradition-2008.pdf
study of law. 77. 5. From sociological jurisprudence to sociology of law. 97. 6. Sociology of law and the antinomies of modern thought.
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30 Pioneers of Social Research: A Life Story Interview Collection in
https://brill.com/view/journals/rdj/4/1/article-p91_91.xml?language=en
While most were sociologists and anthropologists, some worked the fields of economics, geography, political science and statistics. They include ...
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31 Summary: Society the basics (Macionis) - WorldSupporter
https://www.worldsupporter.org/en/chapter/41815-summary-society-basics-macionis
There are three structural-functional pioneers: 1) Auguste Comte (he pointed out the need to keep society unified when many traditions were breaking dowm. 2) ...
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32 The Study of Sociology (1873) | Online Library of Liberty
https://oll.libertyfund.org/title/spencer-the-study-of-sociology-1873
Spencer was one of the pioneers of the discipline of sociology. This is is a survey of the topic and one his innovations was the application of the idea of ...
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33 The History of Sociology Is Rooted in Ancient Times
https://www.thoughtco.com/history-of-sociology-3026638
Sociology has its roots in the works of philosophers like Plato, ... sociologists became the world leaders in theory and research for many ...
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34 BU Sociologist Saida Grundy on “Respectability Politics” and ...
https://www.bu.edu/articles/2022/saida-grundy-on-respectability-politics-and-the-morehouse-man/
Saida Grundy was the last person anyone thought would compete in the Miss Maroon & White pageant at Morehouse College, the nation's only ...
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35 About - Institute for Latino Studies - University of Notre Dame
https://latinostudies.nd.edu/about/
Since its creation in 1999, the Institute for Latino Studies (ILS) has played a ... a pioneering Latino scholar and professor of sociology, the Institute ...
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36 Faculty & Research Centers | MIT Sloan
https://mitsloan.mit.edu/faculty/academic-groups/work-and-organization-studies/faculty-research-centers
The faculty of the Work and Organization Studies Group are highly collaborative thought leaders from across MIT, including experts in sociology, ...
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37 S.M. "Mike" Miller, a Pioneering Scholar-Activist (1922–2021)
https://www.dissentmagazine.org/online_articles/s-m-mike-miller-a-pioneering-scholar-activist-1922-2021
He met the civil rights leader in August 1966 when he was invited to ... for Current Sociology, he wrote the first comparative study of ...
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38 Chapter 6, The Mass Media - Subjecto.com
https://subjecto.com/flashcards/chapter-6-the-mass-media/
opinion leader. Which sociologist pioneered research on opinion leaders. Paul Lazarsfeld. Sociologist Paul Lazarsfeld. pioneered the study of opinion ...
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39 Identifying Opinion Leaders by Using Social Network Analysis
https://etd.ohiolink.edu/apexprod/rws_etd/send_file/send?accession=ohiou1186672135&disposition=inline
Although the initial questions are commonly asked for most opinion leadership research, there are no clear guidelines which researchers can consult because.
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40 Robert K. Merton, 92; Pioneering Sociologist Coined 'Role ...
https://www.latimes.com/archives/la-xpm-2003-mar-02-me-merton2-story.html
Robert K. Merton, who is credited with establishing sociology as a legitimate field and introducing such terms as “role model,” “focus ...
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41 Academic Department Sociology | Bentley University
https://www.bentley.edu/academics/departments/sociology
In the Department of Sociology, we offer students opportunities to explore these through courses, research and academic programs focused on the real-world ...
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42 dedication - Sociology Central
http://www.sociology.org.uk/sctvpdf/sociology-a-brief-introduction.pdf
Émile Durkheim made many pioneering contributions to sociology, including his ... To separate opinion from fact, he advocated basic research on the lives of.
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43 About us: gallup-international.com
https://www.gallup-international.com/about-us
George Gallup together with 11 opinion research institutes from all over the world. It is the oldest and most known global polling organization, which fathers ...
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44 Pioneers of the social sciences | LSE History
https://blogs.lse.ac.uk/lsehistory/2017/12/27/pioneers-of-the-social-sciences/
In 1910, Charles Seligman was appointed lecturer (later professor) in ethnology. He lobbied to expand anthropology teaching and research and by ...
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45 Biography of Psychologist Solomon Asch - Verywell Mind
https://www.verywellmind.com/solomon-asch-biography-2795519
Birth and Death · Early Life · Career and Pioneering Research · Contributions to Psychology · Selected Publications.
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46 everett-m-rogers-diffusion-of-innovations.pdf
https://teddykw2.files.wordpress.com/2012/07/everett-m-rogers-diffusion-of-innovations.pdf
of norms on diffusion, the roles of opinion leaders and change agents, ... quantitative research certain of the theoretical leads pioneered by an-.
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47 Two-step flow of communication - Wikipedia
https://en.wikipedia.org/wiki/Two-step_flow_of_communication
The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the ...
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48 Faculty and Instructors - University of Chicago Graham School
https://graham.uchicago.edu/about-graham/faculty-instructors
... and our small classrooms mean that you have the opportunity to build meaningful relationships with these pioneering thought leaders and educators.
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49 The Rise and Fall of the Limited Effects Model
https://www.colorado.edu/commrap/sites/default/files/attached-files/simonson_rise_fall_of_ltd_effects.pdf
national in reach, more perr'asis e in prcsenre sociological study of the ... laborating was inmo Rper the pioneering marketing and public opinion surrey.
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50 Introduction to Sociology | The Carter Center
https://www.cartercenter.org/resources/pdfs/health/ephti/library/lecture_notes/health_science_students/ln_sociology_final.pdf
sociology with the study of the modern, industrialized societies of western world. ... The pioneering sociologists were very much concerned.
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51 Pioneers in Criminology XVI--Emile Durkheim (1858-1917)
https://scholarlycommons.law.northwestern.edu/cgi/viewcontent.cgi?article=4674&context=jclc
This develops into a kind of cooperative morality in which duties are imposed by others. In such a society crimes are thought of as acts which offend others and ...
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52 Intro to sociology ch 1 study guide - StuDocu
https://www.studocu.com/en-us/document/winona-state-university/introduction-to-sociology/intro-to-sociology-ch-1-study-guide/11700573
-According to C. Wright Mills, what is the function of the sociological imagination? to connect our personal experiences with larger forces of history. -In the ...
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53 Scholars Who Teach - Dartmouth Admissions
https://admissions.dartmouth.edu/academics/scholars-who-teach
Dartmouth faculty members are also pioneering researchers and influential thought-leaders. Their work with students helps them advance the frontier of ...
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54 Top Influential Sociologists Today - Academic Influence
https://academicinfluence.com/rankings/people/most-influential-sociologists-today
Pierpaolo Donati is an Italian sociologist, born in 1946 in Burdio, Italy. Donati is best known for pioneering the field of relational sociology ...
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55 Eiko Ikegami | The New School for Social Research
https://www.newschool.edu/nssr/faculty/eiko-ikegami/
Distinguished Contribution to Scholarship Award in Political Sociology, ... Her pioneering research in this area has been supported by grants from the NSF, ...
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56 The Sociology of Social Problems
https://rowman.com/webdocs/SP_CH1.pdf
Explain how the major types of sociological research are used to ... is a subjective element that can be measured through public opinion.
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57 Max Weber: Traditional, Legal-Rational, and Charismatic ...
https://danawilliams2.tripod.com/authority.html
The influential sociologist Max Weber proposed a theory of authority that included three types. He pioneered a path towards understanding how authority is ...
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58 Research | Chris Bail
https://www.chrisbail.net/research
ASSESSING THE RUSSIAN INTERNET RESEARCH AGENCY'S IMPACT ON THE POLITICAL ATTITUDES AND ... and other opinion leaders with opposing political ideologies.
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59 The People's Choice | Columbia University Press
http://cup.columbia.edu/book/the-peoples-choice/9780231197953
Paul F. Lazarsfeld (1901–1976) was a professor of sociology and the founder and director of the Bureau of Applied Social Research at Columbia University. He was ...
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60 Eight Conclusion: The Past and Future of Political Sociology
https://stanford.universitypressscholarship.com/view/10.11126/stanford/9780804754354.001.0001/upso-9780804754354-chapter-8
Political sociology was born in the 1940s in New York City, at Columbia University's Bureau of Applied Social Research, under the intellectual leadership of ...
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61 Robert Gutman, sociologist devoted to the study of ...
https://pr.princeton.edu/pwb/07/1210/gutman/
In the 1970s, Gutman, Geddes and Suzanne Keller, a professor of sociology at Princeton, created a pioneering research collaborative, supported by the National ...
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62 Workplace, Workforce, and Working Families - Sloan Foundation
https://sloan.org/programs/completed-programs/workplace-workforce-working-families
... and thought-leaders to inform them of the latest research on working families and of the ability of workplace flexibility policies to meet the needs of ...
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63 Neil Smelser: “Economic sociology, intellectually, is one of the ...
https://economicsociology.org/2017/10/07/neil-smelser-economic-sociology-intellectually-is-one-of-the-strongest-fields-in-sociology/
Latour's scholarly life embodies an noble fountain of groundbreaking knowledge, pioneering research and intellectual inspiration. Read key ...
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64 W. E. B. Du Bois's “Talented Tenth” - Digital USD
https://digital.sandiego.edu/cgi/viewcontent.cgi?article=1726&context=dissertations
leadership ideas of the 'Talented Tenth” were indeed a pioneering conception of ... 1899, he published The Philadelphia Negro, a sociological study, ...
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65 The Sociology of C. Wright Mills - faculty.rsu.edu
http://www.faculty.rsu.edu/~felwell/Theorists/Mills/SocMills.htm
While the secondary literature on Mills often remarks on the influence of Marx and Veblen on his sociology--and these two theorists certainly have an influence ...
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66 Pioneering Women in the Social and Behavioral Sciences
https://www.socialsciencespace.com/2021/03/pioneering-women-in-social-and-behavioral-science/
UCLA Professor Emeritus of Sociology Lucie Cheng led the development of the UCLA Asian American Studies Center and was its first permanent ...
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67 Julian Samora, 75, a Pioneering Sociologist
https://www.nytimes.com/1996/02/06/us/julian-samora-75-a-pioneering-sociologist.html
... he became the first recognized Mexican-American sociologist and a leader in founding the academic movement for Mexican-American studies, ...
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68 A sociological agenda for the tech age | SpringerLink
https://link.springer.com/article/10.1007/s11186-020-09406-0
The article maintains that this is an area of research to which sociologists need to pay much greater attention if they are to understand ...
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69 Research | Brené Brown
https://brenebrown.com/the-research/
Brené's explanation of the grounded theory research she has used to study ... and Anselm Strauss for their pioneering work in qualitative research and for ...
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70 Pioneering Definitions and Theoretical Positions in the Field of ...
https://files.eric.ed.gov/fulltext/EJ694020.pdf
from the viewpoints of four pioneering researchers ... iors such as creativity and leadership. Lewis Terman ... Terman initially thought that.
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71 The 50 Most Influential Psychologists In The World Today
https://thebestschools.org/magazine/most-influential-psychologists-world/
Language, Memory, and Thought (Lawrence Erlbaum, 1976) ... At the PRG, he conducted pioneering research in a number of fields, including the ...
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72 History | Center for Women, Gender and Global Leadership
https://cwggl.howard.edu/about/history
... a testament to Howard University's pioneering role in producing some of the ... fostering thought-leaders on research, programming and advocacy related ...
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73 2. Theories in the Sociology of Education
https://ecampusontario.pressbooks.pub/robsonsoced/chapter/__unknown__-2/
Much research in social theory has focused on how to reconcile the structure and agency ... in the “schools of thought” explored in the rest of the chapter.
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74 Martin Luther King Jr. Lecture Series | Diversity and Inclusion
https://www.umkc.edu/diversity/lectures-and-events/mlk-lecture.html
... to furthering civil rights by bringing national thought leaders to campus ... and society and was a pioneering scholar in the founding of the sociology ...
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75 Why We Buy What We Buy: A Theory of Consumption Values
https://www.jagsheth.com/consumer-behavior/why-we-buy-what-we-buy-a-theory-of-consumption-values/
Various disciplines (including economics, sociology, several branches of psychology ... Finally, research in the area of opinion leadership and diffusion of ...
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76 How WEB Du Bois Used Data Visualization to Debunk Social ...
https://dataliteracy.com/web-du-bois-story-of-resilience/
W.E.B Du Bois was a burgeoning sociologist who introduced a methodology that combined history, statistics and demographics. His sociology ...
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77 23 Black leaders who are shaping history today - CNBC
https://www.cnbc.com/2021/02/01/23-black-leaders-who-are-shaping-history-today.html
(Shyamala came to the U.S. in 1958 to study biochemistry.) “But she believed so deeply in an America where a moment like this is possible.” “So, ...
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78 What is Social History?
https://www.historytoday.com/archive/what-social-history
Urban history, pioneered as a cottage industry by H.J. Dyos in the 1960s, ... to the categories of social anthropology and sociology: e.g. 'sub-cultures', ...
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79 What We Are Talking About When We Talk About Social Media
https://deepblue.lib.umich.edu/bitstream/handle/2027.42/134199/soc412404_am.pdf
opinion. Researchers have shown the correlation between traditional polling and using ... A great deal of contemporary theorizing in sociology and related ...
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80 The road to Smart City planning: A historical co-evolution of ...
https://www.orfonline.org/expert-speak/the-road-to-smart-city-planning/
The emerging numerous studies on sociology in the 1880s motivated ... consider public opinions, improve governance, and make effective ...
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81 (PDF) Key Themes in Media Theory | bellelfleur wong
https://www.academia.edu/8609118/Key_Themes_in_Media_Theory
As such, opinion leaders are located between media institutions and the rest of society. Paradoxically, an opinion leader is 'a group member playing a key ...
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82 What is Social Work?
https://socialworklicensemap.com/become-a-social-worker/what-is-social-work/
On the other hand, a social worker may focus on research and development for small ... you can prepare for social work leadership by earning your Master of ...
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83 Unit-I Emergence of Sociology - DDCE, Utkal University
https://ddceutkal.ac.in/Syllabus/MA_SOCIOLOGY/Paper-1.pdf
Sociology is the general study of social life, groups and societies. ... Sociologists differ in their opinions about the definition of sociology.
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84 Restorative Justice in Cases of Gendered Violence
https://www.griffith.edu.au/__data/assets/pdf_file/0022/226723/2008-Proietti-Scifoni-dissertation-RJ-in-cases-of-gendered-violence.pdf
Opinion Leaders were identified as those people well known in restorative justice, and those in policy and victim services positions. The aim of the research is ...
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85 David M. Krackhardt - Heinz College
https://www.heinz.cmu.edu/faculty-research/profiles/krackhardt-davidm
He pioneered the concept of "cognitive social structures", wherein individuals provide their perceptions of the entire network in which they are embedded. He ...
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86 Margaret Mead - HISTORY
https://www.history.com/topics/womens-history/margaret-mead
Mead, who turned the study of primitive cultures into a vehicle for ... Emily Mead, a sociologist of immigrant family life and a feminist, ...
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87 The Impact of Digital Platforms on News and Journalistic ...
https://www.accc.gov.au/system/files/ACCC+commissioned+report+-+The+impact+of+digital+platforms+on+news+and+journalistic+content,+Centre+for+Media+Transition+(2).pdf
The Centre for Media Transition is an interdisciplinary research centre ... It pioneered a style – ... Influence with opinion leaders; ability to inform.
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88 Jane Addams - Stanford Encyclopedia of Philosophy
https://plato.stanford.edu/entries/addams-jane/
Addams is best known for her pioneering activism in the social ... The near half-century that she lived and worked as the leader of the ...
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89 Chicago Sociology - Ken Plummer
https://kenplummer.com/selected-writings-2/chicago-sociology/
It was Clifford Shaw and Henry McKay who were the most prominent researchers in this field.[8] They researched the field as fully as any have before or since: ...
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90 Do We Really Want Immigrants to Assimilate?
https://www.brookings.edu/articles/do-we-really-want-immigrants-to-assimilate/
I am reminded of Robert Park, whose research on ethnic and race relations pioneered the field of sociology at the University of Chicago earlier this century.
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91 25 Communications Professors You Should Know
https://www.communications-major.com/communications-professors/
Looking at research, past and present teaching engagements, awards, ... of the 25 most influential thought leaders in the field of communications today.
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92 The Study of Propaganda: A Personal Perspective - Kent blogs
https://blogs.kent.ac.uk/munitions-of-the-mind/2016/06/30/the-study-of-propaganda-a-personal-perspective/
Accordingly propaganda was viewed as a 'magic bullet' or hypodermic needle' by means of which opinion and behavior could easily be controlled.
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93 The New Black Sociologists : Historical and Contemporary ...
https://www.routledge.com/The-New-Black-Sociologists-Historical-and-Contemporary-Perspectives/Hunter/p/book/9781138046610
The New Black Sociologists follows in the footsteps of 1974's pioneering text Black ... sociologists not only assess known and forgotten thought leaders and ...
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94 Rhona Rapoport obituary | Society - The Guardian
https://www.theguardian.com/theguardian/2012/jan/10/rhona-rapoport
Rhona Rapoport, who has died aged 84, did pioneering research into work and family issues at a time when psychologists studied workers, ...
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95 Ebook: Sociology: A Brief Introduction - Page 143 - Google Books Result
https://books.google.com/books?id=KaRvEAAAQBAJ&pg=PA143&lpg=PA143&dq=which+sociologist+pioneered+research+on+opinion+leaders&source=bl&ots=TyzarjTg8a&sig=ACfU3U1R-tgOv11sIpMfet9qbSYWR4wYbw&hl=en&sa=X&ved=2ahUKEwji4tTLvND7AhXPpIkEHeOADGAQ6AF6BQjdAhAD
Sociologist Paul Lazarsfeld and his colleagues (1948) pioneered the study of opinion leaders in their research on voting behavior in the 1940s.
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96 Pioneers of Sociological Science: Statistical Foundations ...
https://books.google.com/books?id=dfwYEAAAQBAJ&pg=PA240&lpg=PA240&dq=which+sociologist+pioneered+research+on+opinion+leaders&source=bl&ots=4DQR3HZipj&sig=ACfU3U2aUVtfg2VvCAb29yzzixMHo9LlnA&hl=en&sa=X&ved=2ahUKEwji4tTLvND7AhXPpIkEHeOADGAQ6AF6BQjbAhAD
... 193 asserting sociology as a science, 106 early life, 103 key contributions, 119 opinion leaders, 135 origins, 48, 90 in early sociological research ...
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