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Google Keyword Rankings for : destination brand personality
1
Brand personality of tourist destinations: An application of self ...
https://www.sciencedirect.com/science/article/pii/S0261517710001172
Destination personality refers to brand personality in the context of tourism literature. Ekinci and Hosany (2006) define destination personality as “the set of ...
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https://www.sciencedirect.com/science/article/pii/S0261517710001172
Destination personality refers to brand personality in the context of tourism literature. Ekinci and Hosany (2006) define destination personality as “the set of ...
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2
Destination brand personality and destination brand attachment
https://www.tandfonline.com/doi/full/10.1080/10548408.2017.1330171
A tourist can find a destination brand that to some degree offers symbolic resources to represent or express his or her actual self or ideal ...
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https://www.tandfonline.com/doi/full/10.1080/10548408.2017.1330171
A tourist can find a destination brand that to some degree offers symbolic resources to represent or express his or her actual self or ideal ...
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3
An Application of Brand Personality to Tourism Destinations
https://www.researchgate.net/publication/41816720_Destination_Personality_An_Application_of_Brand_Personality_to_Tourism_Destinations
Destination personality was found to be a three dimensional construct consisting of sincerity, excitement and conviviality. The findings of the ...
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https://www.researchgate.net/publication/41816720_Destination_Personality_An_Application_of_Brand_Personality_to_Tourism_Destinations
Destination personality was found to be a three dimensional construct consisting of sincerity, excitement and conviviality. The findings of the ...
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4
Communicating destination brand personality
http://www.tourism-master.com/wp-content/uploads/2011/03/Thesis_Communicating-destination-brand-personality_Laura-van-Meer_2010.pdf
brand personality to tourism destinations, a subject rather unexplored in tourism and marketing literature. I would like to thank Boukje Strous as my ...
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http://www.tourism-master.com/wp-content/uploads/2011/03/Thesis_Communicating-destination-brand-personality_Laura-van-Meer_2010.pdf
brand personality to tourism destinations, a subject rather unexplored in tourism and marketing literature. I would like to thank Boukje Strous as my ...
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5
Destination Brand Personality â•fi Testing the Applicability of ...
https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1528&context=ttra
Aaker's Brand Personality Dimensions to Tourism Destinations ... Murhpy, Laurie PhS, "Destination Brand Personality – Testing the Applicability of Aaker's ...
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https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1528&context=ttra
Aaker's Brand Personality Dimensions to Tourism Destinations ... Murhpy, Laurie PhS, "Destination Brand Personality – Testing the Applicability of Aaker's ...
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6
An analysis of destination brand personality and emotions
https://link.springer.com/article/10.1007/s40558-015-0044-x
Moreover, positioning a destination around the feelings it generates, and its ability to offer visitors unique experiences, relationships, ...
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https://link.springer.com/article/10.1007/s40558-015-0044-x
Moreover, positioning a destination around the feelings it generates, and its ability to offer visitors unique experiences, relationships, ...
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7
Destination brand personality: visitor perceptions ... - UQ eSpace
https://espace.library.uq.edu.au/view/UQ:240571
Despite a growing body of work on destination branding in general, particularly at a country or nation level, there has been little investigation of whether ...
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https://espace.library.uq.edu.au/view/UQ:240571
Despite a growing body of work on destination branding in general, particularly at a country or nation level, there has been little investigation of whether ...
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8
Can marketing create destination personality ... - Emerald Insight
https://www.emerald.com/insight/content/doi/10.1108/TRC-03-2020-0006/full/html
Following the concept of brand personality, destination personality is described as “the set of personality traits associated with a destination ...
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https://www.emerald.com/insight/content/doi/10.1108/TRC-03-2020-0006/full/html
Following the concept of brand personality, destination personality is described as “the set of personality traits associated with a destination ...
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9
An analysis of destination brand personality and emotions
https://search.proquest.com/openview/c147583c77143e3bd638639658195c37/1?pq-origsite=gscholar&cbl=2044154
Moreover, positioning a destination around the feelings it generates, and its ability to offer visitors unique experiences, relationships, meanings and self- ...
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https://search.proquest.com/openview/c147583c77143e3bd638639658195c37/1?pq-origsite=gscholar&cbl=2044154
Moreover, positioning a destination around the feelings it generates, and its ability to offer visitors unique experiences, relationships, meanings and self- ...
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10
Revisit the formation of destination brand personality
https://econpapers.repec.org/article/eeeanture/v_3a95_3ay_3a2022_3ai_3ac_3as0160738322000597.htm
› article › eeeanture
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https://econpapers.repec.org/article/eeeanture/v_3a95_3ay_3a2022_3ai_3ac_3as0160738322000597.htm
› article › eeeanture
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11
[PDF] Destination Brand Personality , Self-Congruity Theory ...
https://www.semanticscholar.org/paper/Destination-Brand-Personality-%2C-Self-Congruity-and-Ki%C5%9Fili%C4%9Fi/9cc0dd0dc899ddb64626b6dce82226708e3585d5
Although in branding strategies the concept of brand personality is very popular with the aim of differentiating between similar consumer goods on the ...
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https://www.semanticscholar.org/paper/Destination-Brand-Personality-%2C-Self-Congruity-and-Ki%C5%9Fili%C4%9Fi/9cc0dd0dc899ddb64626b6dce82226708e3585d5
Although in branding strategies the concept of brand personality is very popular with the aim of differentiating between similar consumer goods on the ...
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12
The Effects of Destination Personality Items on Destination ...
https://www.avekon.org/papers/830.pdf
analyses (EFA) were conducted for each measurement scales (brand personality and destination brand image) in order to identify the potential underlying ...
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https://www.avekon.org/papers/830.pdf
analyses (EFA) were conducted for each measurement scales (brand personality and destination brand image) in order to identify the potential underlying ...
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13
The role of functional associations in building destination brand
https://s3-eu-west-1.amazonaws.com/pstorage-leicester-213265548798/18395183/KavaratzisTMPreProofAuthorCopy.pdf
Destinations 'talk' about themselves via online media to build strong brand personalities. However,. 15 previous research points to the influence of other ...
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https://s3-eu-west-1.amazonaws.com/pstorage-leicester-213265548798/18395183/KavaratzisTMPreProofAuthorCopy.pdf
Destinations 'talk' about themselves via online media to build strong brand personalities. However,. 15 previous research points to the influence of other ...
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14
an application of brand personality to tourism destinations
https://www.academia.edu/1917038/Destination_personality_an_application_of_brand_personality_to_tourism_destinations
A distinctive brand personality can create unique and favorable associations in a consumer's memory and thus enhance brand equity. Our research interest lies in ...
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https://www.academia.edu/1917038/Destination_personality_an_application_of_brand_personality_to_tourism_destinations
A distinctive brand personality can create unique and favorable associations in a consumer's memory and thus enhance brand equity. Our research interest lies in ...
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15
The Projected Destination Brand Personalities of European ...
https://research.bangor.ac.uk/portal/files/24283043/2019_Projected_Destination.pdf
to understand how the destination brand personalities (DBP) of capital ... Keywords: destination brand personality; projected destination ...
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https://research.bangor.ac.uk/portal/files/24283043/2019_Projected_Destination.pdf
to understand how the destination brand personalities (DBP) of capital ... Keywords: destination brand personality; projected destination ...
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16
The role of destination personality fit in destination branding
https://eprints.whiterose.ac.uk/119646/3/The%20role%20of%20destination%20personality%20fit%20in%20destination%20branding.pdf
The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities.
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https://eprints.whiterose.ac.uk/119646/3/The%20role%20of%20destination%20personality%20fit%20in%20destination%20branding.pdf
The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities.
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17
The role of functional associations in ... - e-Repositori UPF
https://repositori.upf.edu/bitstream/10230/41735/1/Vinyals_tou_role.pdf
in building destination brand personality: When official websites do the talking. Tourism. Management, 75, 148-155. Publisher: Tourism Management (Elsevier).
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https://repositori.upf.edu/bitstream/10230/41735/1/Vinyals_tou_role.pdf
in building destination brand personality: When official websites do the talking. Tourism. Management, 75, 148-155. Publisher: Tourism Management (Elsevier).
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18
Destination brand personality of Turkey as a place of travel
https://researchportal.port.ac.uk/en/publications/destination-brand-personality-of-turkey-as-a-place-of-travel
The findings of the research indicate that the perceived destination personality of Turkey is two dimensional: sincerity and competence; as well as ...
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https://researchportal.port.ac.uk/en/publications/destination-brand-personality-of-turkey-as-a-place-of-travel
The findings of the research indicate that the perceived destination personality of Turkey is two dimensional: sincerity and competence; as well as ...
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19
Destination Brand Personality, Self-Congruity Theory and the ...
http://proje.akdeniz.edu.tr/mcri/mjh/6-1/MJH-11-1-Edina_AJANOVIC-Beykan_CIZEL.pdf
Abstract: Although in branding strategies the concept of brand personality is very popular with the aim of differentiating between similar consumer goods on ...
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http://proje.akdeniz.edu.tr/mcri/mjh/6-1/MJH-11-1-Edina_AJANOVIC-Beykan_CIZEL.pdf
Abstract: Although in branding strategies the concept of brand personality is very popular with the aim of differentiating between similar consumer goods on ...
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20
Does a Destination have Personality? Personality and Image ...
https://www.atiner.gr/journals/tourism/2014-1-2-2-Bilim.pdf
Brand is a perceptual instrument and each affective value of the product (tourism destination) reflects the brand's impact on customer.
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https://www.atiner.gr/journals/tourism/2014-1-2-2-Bilim.pdf
Brand is a perceptual instrument and each affective value of the product (tourism destination) reflects the brand's impact on customer.
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21
How to Brand Your Destination: a Complete Guide
https://www.solimarinternational.com/do-destination-branding-guide/
Developing a Valuable Destination Brand Identity · Running a destination audit · Clarifying who is your target · Building your destination SWOT ...
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https://www.solimarinternational.com/do-destination-branding-guide/
Developing a Valuable Destination Brand Identity · Running a destination audit · Clarifying who is your target · Building your destination SWOT ...
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22
Strategic Brand Analysis in Destination Identity Context
https://www.diva-portal.org/smash/get/diva2:428481/fulltext02
this study fulfilled first research concerning destination brand identity of Albania in tourism. Keywords: Destination branding, destination identity, ...
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https://www.diva-portal.org/smash/get/diva2:428481/fulltext02
this study fulfilled first research concerning destination brand identity of Albania in tourism. Keywords: Destination branding, destination identity, ...
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23
Case Study of the World Heritage Site of Ellora Caves
https://www.eatsa-researches.org/journal/wp-content/uploads/sites/6/2020/12/destination-brand-personality-case-study-of-the-world-heritage-site-of-ellora-caves.pdf
brand personality traits of the first world heritage site of India ... Ragde N., Ragde S. (2020) Destination Brand Personality: Case Study ...
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https://www.eatsa-researches.org/journal/wp-content/uploads/sites/6/2020/12/destination-brand-personality-case-study-of-the-world-heritage-site-of-ellora-caves.pdf
brand personality traits of the first world heritage site of India ... Ragde N., Ragde S. (2020) Destination Brand Personality: Case Study ...
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24
Destination brand personality research insights | TPBO
https://placebrandobserver.com/destination-brand-personality-research-insights/destination-brand-personality-research-insights-2/
At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness ...
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https://placebrandobserver.com/destination-brand-personality-research-insights/destination-brand-personality-research-insights-2/
At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness ...
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25
Destination Brand Personality: Visitor Perceptions of a Regional
https://www.ingentaconnect.com/content/10.3727/108354207783227948
The results provided general support for the proposal that tourists ascribe personality characteristics to destination. Furthermore, the study ...
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https://www.ingentaconnect.com/content/10.3727/108354207783227948
The results provided general support for the proposal that tourists ascribe personality characteristics to destination. Furthermore, the study ...
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26
Tourism Destination Branding with Emphasis on Identifying ...
http://www.itsairanj.ir/article_121446.html?lang=en
Therefore, the purpose of this research is to identify the dimensions of tourism destinations brand personality for guilan province using the mixed research ...
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http://www.itsairanj.ir/article_121446.html?lang=en
Therefore, the purpose of this research is to identify the dimensions of tourism destinations brand personality for guilan province using the mixed research ...
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27
The role of destination personality fit in destination branding ...
https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21047
The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's ...
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https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21047
The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's ...
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28
“Design and validation of the Brand Personality Scale in ...
https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16309/IM_2022_02_Tarrillo.pdf
Indeed, the Brand Personality in. Tourist Destinations (BPTD) can be defined as the personal traits that a tourist destination projects.
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16309/IM_2022_02_Tarrillo.pdf
Indeed, the Brand Personality in. Tourist Destinations (BPTD) can be defined as the personal traits that a tourist destination projects.
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29
An analysis of destination brand personality and emotions
https://www.cabdirect.org/cabdirect/abstract/20163148793
An analysis of destination brand personality and emotions: a comparison study. Author(s) : Dickinger, A. ; Lalicic, L. ... Author Affiliation : Department of ...
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https://www.cabdirect.org/cabdirect/abstract/20163148793
An analysis of destination brand personality and emotions: a comparison study. Author(s) : Dickinger, A. ; Lalicic, L. ... Author Affiliation : Department of ...
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30
The role of functional associations in ... - Leicester Figshare
https://leicester.figshare.com/articles/journal_contribution/The_role_of_functional_associations_in_building_destination_brand_personality/10195646
Destinations 'talk' about themselves via online media to build strong brand personalities. However, previous research points to the ...
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https://leicester.figshare.com/articles/journal_contribution/The_role_of_functional_associations_in_building_destination_brand_personality/10195646
Destinations 'talk' about themselves via online media to build strong brand personalities. However, previous research points to the ...
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31
BRAND PERSONALITY OF COIMBATORE - Iaeme.com
https://iaeme.com/MasterAdmin/Journal_uploads/JOM/VOLUME_6_ISSUE_2/JOM_06_02_005.pdf
BRAND PERSONALITY OF COIMBATORE: TOURISTS INSIGHTS AS A TOOL FOR. DESTINATION BRANDING. Dr B Prasanna Soundari. Associate Professor, G R Damodaran Academy ...
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https://iaeme.com/MasterAdmin/Journal_uploads/JOM/VOLUME_6_ISSUE_2/JOM_06_02_005.pdf
BRAND PERSONALITY OF COIMBATORE: TOURISTS INSIGHTS AS A TOOL FOR. DESTINATION BRANDING. Dr B Prasanna Soundari. Associate Professor, G R Damodaran Academy ...
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32
Destination Branding - Digital Tourism Think Tank
https://www.thinkdigital.travel/opinion/destination-branding
In destination marketing, branding is not about logos, it involves a holistic 360 degree approach to crafting, developing and nurturing a unique identity ...
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https://www.thinkdigital.travel/opinion/destination-branding
In destination marketing, branding is not about logos, it involves a holistic 360 degree approach to crafting, developing and nurturing a unique identity ...
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33
An Application of Brand Personality to Tourism Destinations
https://repository.royalholloway.ac.uk/file/d0f06112-7686-ef9d-fed2-c191121bc387/8/JTR_Ekinci_Hosany_2006.pdf
As such, we argue that Aaker's. (1997) brand personality scale can be extended to gauge personality traits that tourists ascribe to destinations. Destination ...
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https://repository.royalholloway.ac.uk/file/d0f06112-7686-ef9d-fed2-c191121bc387/8/JTR_Ekinci_Hosany_2006.pdf
As such, we argue that Aaker's. (1997) brand personality scale can be extended to gauge personality traits that tourists ascribe to destinations. Destination ...
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34
The role of functional associations in building destination ...
https://portalrecerca.uab.cat/en/publications/the-role-of-functional-associations-in-building-destination-brand
Destinations 'talk' about themselves via online media to build strong brand personalities. However, previous research points to the influence of other ...
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https://portalrecerca.uab.cat/en/publications/the-role-of-functional-associations-in-building-destination-brand
Destinations 'talk' about themselves via online media to build strong brand personalities. However, previous research points to the influence of other ...
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35
From destination image to destination branding
http://agrilife.org/ertr/files/2012/09/138_c-1-2-1.pdf
A destination that forms a clear identity in tourists' minds can be easily branded. By the same token, brand personality brings the destination image. Page 3. e ...
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http://agrilife.org/ertr/files/2012/09/138_c-1-2-1.pdf
A destination that forms a clear identity in tourists' minds can be easily branded. By the same token, brand personality brings the destination image. Page 3. e ...
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36
Analysis on the Predicament of Destination Brand Personality ...
https://www.atlantis-press.com/article/125944435.pdf
tourists, branding has become an important means of destination marketing. This paper introduces the concept of "brand personality" and analyzes the ...
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https://www.atlantis-press.com/article/125944435.pdf
tourists, branding has become an important means of destination marketing. This paper introduces the concept of "brand personality" and analyzes the ...
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37
The Brand Difference - PGAV Destinations
https://pgavdestinations.com/quarterly-publications/the-brand-difference/
Destination brand experiences are difficult to produce due to consumer involvement and inseparability of production and consumption. They often lack service ...
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https://pgavdestinations.com/quarterly-publications/the-brand-difference/
Destination brand experiences are difficult to produce due to consumer involvement and inseparability of production and consumption. They often lack service ...
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38
Studying the Role of Tourism Destination Brand Personality ...
http://www.jgeoqeshm.ir/article_84074.html?lang=en
Currently, tourist loyalty is considered as one of the most important criteria that can determine tourism destination success.
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http://www.jgeoqeshm.ir/article_84074.html?lang=en
Currently, tourist loyalty is considered as one of the most important criteria that can determine tourism destination success.
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39
An application of branding theories to tourism places.
https://psycnet.apa.org/record/2006-03650-010
This study investigates the relationship between destination image and destination personality. While brand image and brand personality studies are well ...
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https://psycnet.apa.org/record/2006-03650-010
This study investigates the relationship between destination image and destination personality. While brand image and brand personality studies are well ...
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40
The Role of Gender, Age, Cultural Background, and Prior Exp
https://scholarworks.bwise.kr/hanyang/bitstream/2021.sw.hanyang/17871/1/sustainability-10-00087.pdf
personality is the tourism office's branding of the destination utilizing human ... link between brand personality and tourists' behavioral ...
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https://scholarworks.bwise.kr/hanyang/bitstream/2021.sw.hanyang/17871/1/sustainability-10-00087.pdf
personality is the tourism office's branding of the destination utilizing human ... link between brand personality and tourists' behavioral ...
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41
measurement-of-destination-personality-an-updated-literature ...
https://hrmars.com/papers_submitted/12231/measurement-of-destination-personality-an-updated-literature-review.pdf
Destination personality consider as brand personality in context of tourism literature. Though, the study of product/brand personality research had begun in ...
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https://hrmars.com/papers_submitted/12231/measurement-of-destination-personality-an-updated-literature-review.pdf
Destination personality consider as brand personality in context of tourism literature. Though, the study of product/brand personality research had begun in ...
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42
DESTINATION BRAND PERSONALITY OF PORTUGAL FOR ...
https://www.jsod-cieo.net/journal/index.php/jsod/article/download/20/20
Nowadays brand personality is admitted to be one of the essential parts of brand strategy. It has also become a popular aspect of destination branding due ...
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https://www.jsod-cieo.net/journal/index.php/jsod/article/download/20/20
Nowadays brand personality is admitted to be one of the essential parts of brand strategy. It has also become a popular aspect of destination branding due ...
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43
Destination Branding - BrandTrust
https://www.brand-trust.de/en/glossary/destination-branding-en.php
The term describes the brand-centric orientation of geographical areas, such as tourism destinations (definition BrandTrust).
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https://www.brand-trust.de/en/glossary/destination-branding-en.php
The term describes the brand-centric orientation of geographical areas, such as tourism destinations (definition BrandTrust).
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44
Impact of the image and character of the destination and their ...
https://jut.ut.ac.ir/article_77803.html?lang=en
Destination personality is an important factor in creating a destination brand. Destination personality is derived from the concept of brand.
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https://jut.ut.ac.ir/article_77803.html?lang=en
Destination personality is an important factor in creating a destination brand. Destination personality is derived from the concept of brand.
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45
“This City is absolutely Fun and Trendy”. A Destination Brand ...
https://www.slideshare.net/IFITT/enter2015-dickinger-and-lalicic
“This City is absolutely Fun and Trendy”. A Destination Brand Personality Analysis in a Web 2.0 Setting ... Presentation done by Astrid Dickinger & Lidija Lalicic ...
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https://www.slideshare.net/IFITT/enter2015-dickinger-and-lalicic
“This City is absolutely Fun and Trendy”. A Destination Brand Personality Analysis in a Web 2.0 Setting ... Presentation done by Astrid Dickinger & Lidija Lalicic ...
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46
Brand Personality Traits of World Heritage Sites - MDPI
https://mdpi-res.com/d_attachment/sustainability/sustainability-13-06142/article_deploy/sustainability-13-06142-v4.pdf?version=1624004712
Keywords: brand personality; world heritage; attraction traits; text mining ... In destination branding, the complexity of competition among ...
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https://mdpi-res.com/d_attachment/sustainability/sustainability-13-06142/article_deploy/sustainability-13-06142-v4.pdf?version=1624004712
Keywords: brand personality; world heritage; attraction traits; text mining ... In destination branding, the complexity of competition among ...
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47
Golf Destinations' Brand Personality: the case of the Algarve
https://sapientia.ualg.pt/bitstream/10400.1/6087/1/Golf%20Destinations%27%20Brand%20Personality.pdf
of the Algarve as a golf destination. Based on literature review on human personality, brand personality, destination brand image and marketing scales ...
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https://sapientia.ualg.pt/bitstream/10400.1/6087/1/Golf%20Destinations%27%20Brand%20Personality.pdf
of the Algarve as a golf destination. Based on literature review on human personality, brand personality, destination brand image and marketing scales ...
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48
Destination Personality: Cross-country Comparisons
https://www.anzmac2010.org/proceedings/pdf/anzmac10Final00497.pdf
Thus, it is not surprising destination branding is a growing area of research (Hosany, Ekinci and Uysal, 2007). Brand image and brand personality are key ...
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https://www.anzmac2010.org/proceedings/pdf/anzmac10Final00497.pdf
Thus, it is not surprising destination branding is a growing area of research (Hosany, Ekinci and Uysal, 2007). Brand image and brand personality are key ...
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49
Do locals communicate the same destination brand values as ...
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0206572
Destination branding involves the association of distinctive attributes and emotional values to the regions [3, 5, 29]. Therefore, DMOs try to ...
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https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0206572
Destination branding involves the association of distinctive attributes and emotional values to the regions [3, 5, 29]. Therefore, DMOs try to ...
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50
Discovering the relevance of the personality of the destination ...
https://revistas.face.ufmg.br/index.php/mtr/article/view/6535
The aim of this paper is to gather the most popular city branding tools, trends and similarities through bibliometric study and present a broad ...
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https://revistas.face.ufmg.br/index.php/mtr/article/view/6535
The aim of this paper is to gather the most popular city branding tools, trends and similarities through bibliometric study and present a broad ...
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51
361-492 Tourism 2012 04EN.indd
https://hrcak.srce.hr/file/138719
tourists' positive perceptions of the destination brand's attractiveness. ... Although destination personality research is a new realm in branding theory, ...
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https://hrcak.srce.hr/file/138719
tourists' positive perceptions of the destination brand's attractiveness. ... Although destination personality research is a new realm in branding theory, ...
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52
Brand personality and destination marketing | 18
https://www.taylorfrancis.com/chapters/edit/10.4324/9781315101163-18/brand-personality-destination-marketing-kostas-alexandris
This chapter aims to provide a review of brand personality research in the context of destination marketing, discussing at the same time its measurement,
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https://www.taylorfrancis.com/chapters/edit/10.4324/9781315101163-18/brand-personality-destination-marketing-kostas-alexandris
This chapter aims to provide a review of brand personality research in the context of destination marketing, discussing at the same time its measurement,
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53
Brand personality and destination image of Istanbul
https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=3316&context=rtds
However, application of brand personality to tourism destinations and destination branding has not been studied that often (Gnoth et ah, 2007).
→ Check Latest Keyword Rankings ←
https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=3316&context=rtds
However, application of brand personality to tourism destinations and destination branding has not been studied that often (Gnoth et ah, 2007).
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54
Projected brand personality in the era of symbolic ... - YouTube
https://www.youtube.com/watch?v=dSMMsxVcA4M
Universitat Pompeu Fabra - Barcelona
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https://www.youtube.com/watch?v=dSMMsxVcA4M
Universitat Pompeu Fabra - Barcelona
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55
Developing Destination Brand Identity - CORE
https://core.ac.uk/download/pdf/83543854.pdf
Developing Destination Brand Identity: Towards. Sustainability Of Tourism Destination From The. Perspective Of Stakeholders And Theory Of Social. Identity.
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https://core.ac.uk/download/pdf/83543854.pdf
Developing Destination Brand Identity: Towards. Sustainability Of Tourism Destination From The. Perspective Of Stakeholders And Theory Of Social. Identity.
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56
Zimbabwe tourism destination brand personality: Tourists ...
https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_20_special_edition_cut_2019_ukzn-zimbabwe.pdf
Keywords: Brand personality, image, perception, Zimbabwe, destination marketing organizations. Page 2. African Journal of Hospitality, Tourism and Leisure, ...
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https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_20_special_edition_cut_2019_ukzn-zimbabwe.pdf
Keywords: Brand personality, image, perception, Zimbabwe, destination marketing organizations. Page 2. African Journal of Hospitality, Tourism and Leisure, ...
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57
What is Brand/Destination Personality? - MySmark
https://home.mysmark.com/en/what-is-branddestination-personality/
Destination Personality is the application of brand Personality to tourism destinations. Associating human characteristics with a place is a typical process ...
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https://home.mysmark.com/en/what-is-branddestination-personality/
Destination Personality is the application of brand Personality to tourism destinations. Associating human characteristics with a place is a typical process ...
→ Check Latest Keyword Rankings ←
58
Tourism destination brand personality:A case study of ancient ...
https://en.cnki.com.cn/Article_en/CJFDTotal-KMDX201604008.htm
Unique destination brand personality is an effective tool for tourism destination differential positioning. The current research takes ancient city of ...
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https://en.cnki.com.cn/Article_en/CJFDTotal-KMDX201604008.htm
Unique destination brand personality is an effective tool for tourism destination differential positioning. The current research takes ancient city of ...
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59
Destination brand personality: visitor perceptions of a regional ...
https://researchonline.jcu.edu.au/2427/
The results provided general support for the proposal that tourists ascribe personality characteristics to destination. Furthermore, the study ...
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https://researchonline.jcu.edu.au/2427/
The results provided general support for the proposal that tourists ascribe personality characteristics to destination. Furthermore, the study ...
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60
Co-creation of destination brand personality: Chinese tourists ...
https://search.informit.org/doi/abs/10.3316/informit.417820079930195
An increasing number of studies have shown that destination brand personality (DBP) is co-created by tourists via their engagement in social media.
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https://search.informit.org/doi/abs/10.3316/informit.417820079930195
An increasing number of studies have shown that destination brand personality (DBP) is co-created by tourists via their engagement in social media.
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61
The Brand Personality of Konya City As a Touristic Destination
https://dergipark.org.tr/en/pub/stbad/issue/72288/1180491
Destination image is associated with tourist self-image when examining in the model of general image, destination brand and brand personality.
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https://dergipark.org.tr/en/pub/stbad/issue/72288/1180491
Destination image is associated with tourist self-image when examining in the model of general image, destination brand and brand personality.
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62
The effects of destination brand personality on Chinese ...
http://eprints.gla.ac.uk/210166/
The results revealed that the ideal self-congruity is a mediating effect between destination brand personality (i.e., sincerity and excitement) ...
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http://eprints.gla.ac.uk/210166/
The results revealed that the ideal self-congruity is a mediating effect between destination brand personality (i.e., sincerity and excitement) ...
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63
Destination brand image and destination brand choice in the ...
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9490398/
Destination brand image is comprised of tourist perceptions of a destination and tourist mental associations with the cognitive representation ...
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https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9490398/
Destination brand image is comprised of tourist perceptions of a destination and tourist mental associations with the cognitive representation ...
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64
A Study on Brand Personality of Coastal Tourism Destinations
https://ojs.bilpublishing.com/index.php/jesr/article/download/4775/3795
destinations are given. Keywords: Coastal tourism destinations. Destination brand. Brand personality. Network text analysis. *Corresponding Author:.
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https://ojs.bilpublishing.com/index.php/jesr/article/download/4775/3795
destinations are given. Keywords: Coastal tourism destinations. Destination brand. Brand personality. Network text analysis. *Corresponding Author:.
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65
Brand-New Experience: How Destinations Are Making Their ...
https://www.pcma.org/destination-branding-cvb-authentic-identity-events/
When incorporating a destination into the event brand, remember that the destination is 100-percent part of the story. Look for ways that the ...
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https://www.pcma.org/destination-branding-cvb-authentic-identity-events/
When incorporating a destination into the event brand, remember that the destination is 100-percent part of the story. Look for ways that the ...
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66
The effect of destination brand involvement and ... - SID.ir
https://www.sid.ir/en/Journal/ViewPaper.aspx?ID=822232
Destination brand personality has an effect on actual self-congruence and ideal self-congruence. Also, destination brand personality effects destination brand ...
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https://www.sid.ir/en/Journal/ViewPaper.aspx?ID=822232
Destination brand personality has an effect on actual self-congruence and ideal self-congruence. Also, destination brand personality effects destination brand ...
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67
The Role of Gender, Age, Cultural Background, and Prior ...
https://www.mdpi.com/2071-1050/10/1/87
Destination personality should not be confused with destination image. Destination personality is the tourism office's branding of the destination utilizing ...
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https://www.mdpi.com/2071-1050/10/1/87
Destination personality should not be confused with destination image. Destination personality is the tourism office's branding of the destination utilizing ...
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68
Destination Brand Personality: An Application to Spanish ...
https://repositoriodigital.uct.cl/handle/10925/4153
In the current economic climate, destinations increasingly attempt to differentiate themselves. Brand personality (BP) is a useful tool for understanding ...
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https://repositoriodigital.uct.cl/handle/10925/4153
In the current economic climate, destinations increasingly attempt to differentiate themselves. Brand personality (BP) is a useful tool for understanding ...
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69
The Influence of the Resident's Identification with a Tourism ...
https://repository.usfca.edu/cgi/viewcontent.cgi?article=1013&context=hosp
a Tourism Destination Brand on Their Behavior" (July 29, 2009). ... the customer's own personality traits (Aaker, J., 1997), reflects a desirable self-image ...
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https://repository.usfca.edu/cgi/viewcontent.cgi?article=1013&context=hosp
a Tourism Destination Brand on Their Behavior" (July 29, 2009). ... the customer's own personality traits (Aaker, J., 1997), reflects a desirable self-image ...
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70
Destination Branding: A Snapshot - UW-La Crosse
https://www.uwlax.edu/globalassets/offices-services/urc/jur-online/pdf/2013/schaar.rebecca.marketing.pdf
Destination branding is a relatively new marketing concept for the tourism ... A brand identity needs to be translatable because destinations have so many ...
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https://www.uwlax.edu/globalassets/offices-services/urc/jur-online/pdf/2013/schaar.rebecca.marketing.pdf
Destination branding is a relatively new marketing concept for the tourism ... A brand identity needs to be translatable because destinations have so many ...
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71
Destination Image And Brand Personality Of New Zealand ...
https://www.ukessays.com/essays/marketing/destination-image-and-brand-personality-of-new-zealand-marketing-essay.php
As already discussed, from marketing point of view destination brand represent a set of intangible (emotional) and tangible features ...
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https://www.ukessays.com/essays/marketing/destination-image-and-brand-personality-of-new-zealand-marketing-essay.php
As already discussed, from marketing point of view destination brand represent a set of intangible (emotional) and tangible features ...
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72
Iranian tourism infrastructures and services: toward a ... - Gale
https://go.gale.com/ps/i.do?id=GALE%7CA440635672&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=19950756&p=AONE&sw=w
Destination branding means creating a visage or a reputation which attracts the investors and tourists to that destination [37]. Destination branding creates a ...
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https://go.gale.com/ps/i.do?id=GALE%7CA440635672&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=19950756&p=AONE&sw=w
Destination branding means creating a visage or a reputation which attracts the investors and tourists to that destination [37]. Destination branding creates a ...
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73
Identity and destination branding among residents: How does
http://eprints.bournemouth.ac.uk/32175/3/Identity%20and%20destination%20branding%20among%20residents.pdf
We empirically demonstrate that brand self‐congruity is a likely indicator of destination brand attitude and that subsequent ambassadorial behavior among ...
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http://eprints.bournemouth.ac.uk/32175/3/Identity%20and%20destination%20branding%20among%20residents.pdf
We empirically demonstrate that brand self‐congruity is a likely indicator of destination brand attitude and that subsequent ambassadorial behavior among ...
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74
an example from two similar tourist destin
http://ijecm.co.uk/wp-content/uploads/2016/05/457.pdf
No studies have yet compared similar touristic destinations in terms of brand personality perceptions and attitudes towards destination. For this reason, this ...
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http://ijecm.co.uk/wp-content/uploads/2016/05/457.pdf
No studies have yet compared similar touristic destinations in terms of brand personality perceptions and attitudes towards destination. For this reason, this ...
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75
Everything You Need to Tell Your Destination's Story
https://www.simpleviewinc.com/our-services/creative-design/destination-branding/
Identify your destination's authentic personality; Visually interpret the essence of your community; Define the brand story and messaging. At Simpleview, we're ...
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https://www.simpleviewinc.com/our-services/creative-design/destination-branding/
Identify your destination's authentic personality; Visually interpret the essence of your community; Define the brand story and messaging. At Simpleview, we're ...
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76
an empirical study of brand personality theory
https://etd.ohiolink.edu/apexprod/rws_etd/send_file/send?accession=kent1460986522&disposition=inline
framework in the context of sports tourism, explore the brand personality of Cleveland as a sports destination, and apply the theory into destination ...
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https://etd.ohiolink.edu/apexprod/rws_etd/send_file/send?accession=kent1460986522&disposition=inline
framework in the context of sports tourism, explore the brand personality of Cleveland as a sports destination, and apply the theory into destination ...
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77
Destination Brand: The Look and Feel of a Community
https://maddenmedia.com/whats-in-a-destination-brand/
More Than Identity ... A DMO brand is made up of features and characteristics that distinguish one destination from another and consists of a logo, color palette, ...
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https://maddenmedia.com/whats-in-a-destination-brand/
More Than Identity ... A DMO brand is made up of features and characteristics that distinguish one destination from another and consists of a logo, color palette, ...
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78
Three critical factors for the new era of destination branding
https://www.citynationplace.com/three-critical-factors-new-era-destination-branding
We have many opportunities to unlock true brand potential through using verbal and sonic identity, branded environments and defining rituals and ...
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https://www.citynationplace.com/three-critical-factors-new-era-destination-branding
We have many opportunities to unlock true brand potential through using verbal and sonic identity, branded environments and defining rituals and ...
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79
searching for personality traits on golf-related websites - EBSCO
https://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=13032917&AN=97586686&h=gh8oqzzi9uMSx2xMG3noA7wKpwcSdY2t31bu9x7%2Bxr3ZPlQ1ZvAr5tDTLDrJf81hB%2BQThskyxFXvL8FOvVhqwA%3D%3D&crl=f
were selected as potential golf destination brand personality traits. ... Keywords: branding; golf destinations; brand personality; online promotion.
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https://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=13032917&AN=97586686&h=gh8oqzzi9uMSx2xMG3noA7wKpwcSdY2t31bu9x7%2Bxr3ZPlQ1ZvAr5tDTLDrJf81hB%2BQThskyxFXvL8FOvVhqwA%3D%3D&crl=f
were selected as potential golf destination brand personality traits. ... Keywords: branding; golf destinations; brand personality; online promotion.
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80
Can marketing create destination personality? The ... - OUCI
https://ouci.dntb.gov.ua/en/works/9ZNgKDv9/
Dimensions of brand personality, Journal of Marketing Research, № 34, с. · The role of destination personality in predicting tourist behaviour: implications for ...
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https://ouci.dntb.gov.ua/en/works/9ZNgKDv9/
Dimensions of brand personality, Journal of Marketing Research, № 34, с. · The role of destination personality in predicting tourist behaviour: implications for ...
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81
DESTINATION BRAND 22
https://destination-brand.com/en/destination-brand-21/
(Destination) brands that succeed in building an emotionally-based personality “have […] a significant advantage, they tend to stand out from the mass of ...
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https://destination-brand.com/en/destination-brand-21/
(Destination) brands that succeed in building an emotionally-based personality “have […] a significant advantage, they tend to stand out from the mass of ...
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82
Destination Brand and Travel Behavior: Testing the Effects of ...
https://jaauth.journals.ekb.eg/article_57555.html
The best model that describe the relation between destination brand and travel behavior was validated when destination personality play a mediating role ...
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https://jaauth.journals.ekb.eg/article_57555.html
The best model that describe the relation between destination brand and travel behavior was validated when destination personality play a mediating role ...
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83
Exploring the Personality Traits of Portugal as a Tourist ...
https://doaj.org/article/efb09f82f4a84439bae482e920effa71
The personality of a destination is vital to build a coherent destination brand and strengthen the place identity. Furthermore, brand personality appears in ...
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https://doaj.org/article/efb09f82f4a84439bae482e920effa71
The personality of a destination is vital to build a coherent destination brand and strengthen the place identity. Furthermore, brand personality appears in ...
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84
Aspects of Sustainability in the Destination Branding Process
http://shura.shu.ac.uk/10078/1/Kladou_-_Aspects_of_Sustainability_in_the_Destination_Branding_Process.pdf
KEYWORDS Destination branding, sustainable tourism development, brand ... destination brand identity i.e. the more abstract, intangible components not ...
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http://shura.shu.ac.uk/10078/1/Kladou_-_Aspects_of_Sustainability_in_the_Destination_Branding_Process.pdf
KEYWORDS Destination branding, sustainable tourism development, brand ... destination brand identity i.e. the more abstract, intangible components not ...
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85
BC's Destination Brand
https://www.destinationbc.ca/what-we-do/bcs-destination-brand/
It is the fundamental building block from which all marketing communications and behaviours should flow. Our brand serves as our competitive identity: it ...
→ Check Latest Keyword Rankings ←
https://www.destinationbc.ca/what-we-do/bcs-destination-brand/
It is the fundamental building block from which all marketing communications and behaviours should flow. Our brand serves as our competitive identity: it ...
→ Check Latest Keyword Rankings ←
86
Destination Branding Guided by Grand Junction Resident Input
https://www.visitgrandjunction.com/blog/destination-branding-guided-grand-junction-resident-input
What isn't as common is local residents having input in designing a destination brand strategy for their hometown. It's usually left to “agency experts,” ...
→ Check Latest Keyword Rankings ←
https://www.visitgrandjunction.com/blog/destination-branding-guided-grand-junction-resident-input
What isn't as common is local residents having input in designing a destination brand strategy for their hometown. It's usually left to “agency experts,” ...
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87
THE INFLUENCE OF DESTINATION PERSONALITY ON ...
http://journalarticle.ukm.my/9105/1/V31_1_7.pdf
to an archaeological tourism destination such as the Lenggong. Valley World Heritage Site and to determine the contribution of the brand personality ...
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http://journalarticle.ukm.my/9105/1/V31_1_7.pdf
to an archaeological tourism destination such as the Lenggong. Valley World Heritage Site and to determine the contribution of the brand personality ...
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88
Destination Branding: The Key Essentials for Success
https://www.personadesign.ie/destination-branding-the-key-essentials-for-success/
Capitalizing on Personality and Character ... One of the most effective strategies for destination branding is the ability to define, articulate, ...
→ Check Latest Keyword Rankings ←
https://www.personadesign.ie/destination-branding-the-key-essentials-for-success/
Capitalizing on Personality and Character ... One of the most effective strategies for destination branding is the ability to define, articulate, ...
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89
Linking Destination Brand Personality, Self-congruity and ...
http://pub.lex-localis.info/index.php/LexLocalis/article/view/16.2.293-310%282018%29
The findings indicate that domestic tourists (N=232) of the spa resort attribute personal characteristics to the destination, and the brand ...
→ Check Latest Keyword Rankings ←
http://pub.lex-localis.info/index.php/LexLocalis/article/view/16.2.293-310%282018%29
The findings indicate that domestic tourists (N=232) of the spa resort attribute personal characteristics to the destination, and the brand ...
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90
The place to be: lessons in branding from the tourism & travel ...
https://thechoice.escp.eu/choose-to-lead/the-place-to-be-lessons-in-branding-from-the-tourism-travel-industry/
In other words, a destination brand cannot be created. It is up to tourist boards and destination marketing organisations to identify their ...
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https://thechoice.escp.eu/choose-to-lead/the-place-to-be-lessons-in-branding-from-the-tourism-travel-industry/
In other words, a destination brand cannot be created. It is up to tourist boards and destination marketing organisations to identify their ...
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91
Using Brand Personality to Differentiate Regional Tourism ...
https://www.deepdyve.com/doc-view?docId=10.1177/0047287507302371&fieldName=journal_doi&affiliateId=sage
Destination branding is growing rapidly as an approach to tourism destination promotion. While this concept has been borrowed from the world ...
→ Check Latest Keyword Rankings ←
https://www.deepdyve.com/doc-view?docId=10.1177/0047287507302371&fieldName=journal_doi&affiliateId=sage
Destination branding is growing rapidly as an approach to tourism destination promotion. While this concept has been borrowed from the world ...
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92
Attract travelers with destination branding | Strategy and Design
https://horanin.com/attract-travelers-with-destination-branding/
It helps to identify unique strengths, values, and characteristics and then communicate them to potential visitors. Is the art of creating a unique identity for ...
→ Check Latest Keyword Rankings ←
https://horanin.com/attract-travelers-with-destination-branding/
It helps to identify unique strengths, values, and characteristics and then communicate them to potential visitors. Is the art of creating a unique identity for ...
→ Check Latest Keyword Rankings ←
93
“This City Is Absolutely Fun and Trendy” A Destination Brand ...
https://www.modul.ac.at/uploads/files/user_upload/Dickinger_Lalicic_ENTER_2015.pdf
A Destination Brand Personality Analysis in a Web 2.0 Setting. Astrid Dickinger and Lidija Lalicic. Abstract The emerging technological dynamics and ...
→ Check Latest Keyword Rankings ←
https://www.modul.ac.at/uploads/files/user_upload/Dickinger_Lalicic_ENTER_2015.pdf
A Destination Brand Personality Analysis in a Web 2.0 Setting. Astrid Dickinger and Lidija Lalicic. Abstract The emerging technological dynamics and ...
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94
Destination Branding | CoolAvenues.com
https://www.coolavenues.com/marketing-zone/destination-branding
Destination branding is about consumers' perception wrt a destination. It tries to differentiate and communicate the uniqueness of a particular ...
→ Check Latest Keyword Rankings ←
https://www.coolavenues.com/marketing-zone/destination-branding
Destination branding is about consumers' perception wrt a destination. It tries to differentiate and communicate the uniqueness of a particular ...
→ Check Latest Keyword Rankings ←
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